New Zealanders still in love with Rhys’s 2degrees pieces

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Who it’s for: 2degrees by TBWA\ and Film Construction

Why we like it: Rhys Darby has been the perfect frontman for a challenger brand like 2degrees and his quirky sense of humour certainly seems to have resonated with New Zealanders in the year or so since the mobile network’s launch. The ads are enjoyable in their own right, but they also seem to have had the desired commercial effect, and the company’s goal of gaining double-digit market share (oh, and giving Kiwis cheaper mobile calling) is apparently within sight. And that’s worth a bit of a nudge, a bit of a wink, a bit of self-deprecating laugh and a bit of a celebratory TVC. 

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