Browsing: Driving Dogs

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Learning from the Lions: Cannes chair Terry Savage on emerging trends, the ascent of creativity and how to win gongs
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The Cannes Lions has become the world’s pre-eminent advertising awards ceremony. And its chairman Terry Savage was in Auckland this week where he presented at Colenso BBDO as part of its Love This Speaker series and announced the return of the Young Lions in association with Val Morgan. Here’s what he had to say about purpose, creativity, data and competition.

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Cannes Lions 2013: Day 6
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The final Cannes medals were handed out over the weekend, bringing the Dumb Ways to Die-dominated show to an end. But it was slim pickings for the Kiwis, with just one bronze to DDB in the final stages.

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Cannes Lions 2013: Day 2, with DraftFCB and DDB in the metal—UPDATED
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The first winners have been announced, and there are a few Kiwi agencies in the money, with DDB NZ winning a prestigious Creative Effectiveness Lion for Steinlager’s ‘Believe’, DraftFCB NZ picking up seven lions so far for Driving Dogs and Call Girl and Colenso BBDO winning gold for Amnesty International’s Trial by Timeline. Plus: more Kiwi agencies on shortlists.

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Horse’s Mouth: Nick Garrett on the new Axis awards
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As chair of the Axis awards committee, Colenso BBDO’s managing director Nick Garrett oversaw a few changes to this year’s festivities that aimed to make the event more collegial, more credible and more celebratory. So how did that work out for him? Have the changes helped change the perception of the awards among the wider business community? And what about those Driving Dogs?

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What happens on Vegas, stays on Vegas
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DraftFCB’s senior copywriter Peter Vegas wasn’t there in person to see Driving Dogs clean up at Axis (he was in New York collecting a few other awards the campaign had won). But, with the help of a few cardboard masks, he was there in spirit.

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DraftFCB brings home a few bones from New York
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New York was all about the awards last week, with the Clio Awards and New York Festivals announcing their winners. And DraftFCB came way with the most hardware of the Kiwi agencies at both events, winning two golds and two bronzes at Clio and a gold, silver and two bronzes at New York Festivals.

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DraftFCB’s top digital dogs
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DraftFCB has already won a fair swag of awards for its Driving Dogs campaign, and the accolades keep flowing, with the most recent addition being the Q4 Yahoo Digital Strategy Award.

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‘No jiggery pokery’: DraftFCBers on the Driving Dogs phenomenon
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When it comes to Kiwi viral sensations, we may have a new champion, because DraftFCB, Mini and the SPCA’s campaign that put homeless mutts behind the wheel of a modified Mini has been picked up by most of the world’s major media outlets, been the most shared video on BBC three days running, with 225,000 shares to Facebook and 7,900 to Twitter, and ranks as the biggest news event on Campbell Live in its seven-and-a-half year history.