The finalists of the NZ Direct Marketing Awards have been announced and perennial award-hoggers Colenso BBDO/Proximity are in the lead with 18 nods, followed by justONE/.99 with 16, FCB with ten, and Chemistry Interaction with eight.
Republik’s new campaign for Fuji Xerox New Zealand had it achieve the highest international sales figures at launch for the new Versant 2100 digital printing press. So how did the campaign engage the print industry?
The finalists of the NZDM Awards have been announced, with Colenso BBDO/Proximity and justONE/.99 leading the field on 13 each and Loyalty NZ next on ten.
As Tip Top and Colenso BBDO launch the new campaign promoting the reformulated, all-natural range of ice creams, Colenso BBDO/Proximity have been handed the top award for an unprecedented second year in a row at the DMA International ECHO Awards Competition for the launch of its brand platform, ‘Feel Tip Top’, backing up its Diamond for the Pedigree ‘Doggelganger’ campaign in 2012.
Direct mail is undergoing something of a renaissance at the moment and was up 16 percent to $58 million in the latest ASA ad spend stats. And Orangebox, which has just celebrated its tenth anniversary, is happily riding that wave.
Matt Westerman, resident digital engagement specialist at Ubiquity, looks at some of the burgeoning digital trends overseas and how they might impact on email marketing strategies in New Zealand.
It’s not ‘Big Data’ you should be worried about, says Dave Mansfield. It’s ‘Bad Data’.
Paper has had a pretty rough time of it recently, with big printing company closures, publishers haemorrhaging cash and direct mail struggling to get the same amount of attention that other ‘sexier’ channels like online or TV get, despite NZ Post’s recent study into its effectiveness. But advances in printing technology mean there are a number of creative possibilities now available, and a few recent Kiwi examples have caught our eye.
Direct mail doesn’t tend to get the same level of attention that other ‘sexier’ channels like online or TV get. But according to the ASA ad spend figures for 2012, it’s on the rise, with addressed mail up 16 percent to $58 million. So why the increase? And is it effective? NZ Post and Key Research attempted to find out.
Changes to postal services—and NZ Post’s reluctance to budge on price—are pushing direct marketers down the digital path, says Ben Goodale.