Browsing: Digital

News
Schlock horror! Hell rediscovers marketing mojo with interactive zombie flick
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Pizza and horror movies have always gone pretty well together. And while there have been plenty of classic zombie flicks over the years, not one of them has featured pizza in the movie itself. Hell Pizza and Christchurch-based filmmakers Little Sister Films decided to change that by creating Deliver Me to Hell, supposedly the world’s first ‘pick a path’ interactive Zombie movie and now a mid-level YouTube sensation.

News
Apple, the iPad and the ‘mutually reinforcing eco-sphere’
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New technology has meant that consumers are engaging with media in ways that George Jetson would be proud of. Of course, given the feverish enthusiasm for the iPad, there’s already quite a bit of interesting data about it and while the consumers love it, publishers are also rightly excited about the revenue—and creative—possibilities offered by the new medium. So who’s buying two of Apple’s most popular devices, the iPad and the iPhone? Nielsen surveyed more than 64,000 mobile subscribers in the US to find out.

News
Bearded man predicts future, sees trip to NZ in tea leaves
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Designers, animators, advertisers, marketers and possibly even a few hip accountants don’t have too long to wait until the 2010 edition of Semi-Permanent starts squeezing some creative juice. And Nicolas Roope, an all round digital and design ideas guy from the UK who set up Poke London, retro phone company Hulger and this cool t-shirt blog, is venturing to New Zealand to speak at the event. He took time out from his busy schedule of coming up with awesome things (and from being the UK’s Webby ambassador, a member of the Academy of Digital Arts and Sciences and a member of the UK Coolbrands board) to have an e-chat with StopPress.

News
TV vs online: who’s winning the best bang for buck battle?
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While the anatomy of TVC and online advertising mediums has been much discussed, a direct comparison of advertiser value is more elusive. But with so much video now consumed online (and online content consumed via TV and other screens) and more advertisers placing TVCs there, directly comparing the value of each medium comes into question. So, which one offers the best bang for buck? And how does one go about comparing value?

News
Champagne broken on wall as Harvey|Cameron and E2 get serious
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Five years ago Gary Lee, the founder of E2 Digital, and Neil Cameron, the managing director of Christchurch advertising agency Harvey|Cameron, had lunch. And what they talked about at that lunch—joining forces to create a fully integrated communications company—physically came to fruition earlier this week. 

News
Survey shows rainbows, kittens and lollipops on marcomms horizon
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Global design and marketing staffing company Aquent has released its 2010 Market Eye survey, which offers a snapshot of hiring intentions and salary predictions for the marketing and design industries in Australasia. And the results bode well for continued recovery, with particularly strong signs of recruitment glee in New Zealand.

News
Not-for-profits fixed up, soon to look digitally sharp
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yMedia, a social enterprise that aims to solve some of the digital communications issues faced by not-for-profit organisations through the power of creative collaboration, has just kicked off. And this time round, twenty student teams, a host of industry professionals and their respective community groups will all be going head to head in the annual new media competition.

Opinion
The curse of the foreign eyeballs
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Here at StopPress we get our fair share of disgruntled murmurings about, well, lots of things really. Just recently someone approached us about some alleged dodgy online advertising practices and our ears pricked up. The source wished to remain anonymous but claims online media agencies are placing ads on websites that are not necessarily being viewed and accessed by the target demographic for those ads, yet clients are still paying for these ‘foreign eyeballs’.

News
Microsoft reels in a Kiwi Snapr for SXSW
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At any given moment we can log on to Facebook or Twitter and tell our friends what we have been up to without actually having to talk to them. Ah, technology. Bless. But for those who want more precision, two clever Kiwis have come up with a snappy wee iPhone and web-based application that blends maps and photos to instantly enable you to show your friends not only what you’ve been up to, but where you were when you got up to whatever it is you were up to. Got it?

Opinion
TradeMe: now with Spam
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Hey, look, it’s the newish incarnation of eBuzz from Marketing Week, and it’s a weekly melange of digital marketing news that will be of interest and relevance to Kiwis. Facebook, Twitter, TradeMe and the Anti-Spam Law: what’s the dilly? Social media: called to account Google gets buzzed Where do Kiwis shop online?

News
iPad takes the iBiscuit
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The world – well, mainly the technorati – once again went temporarily gadget mad a few weeks back when Steve Jobs waltzed on stage, resplendent in a tucked in t-shirt and blue jeans, to show off his new iPad, Apple’s latest shiny weapon in the fight for convergence. And Nielsen has gathered a few numbers that show the product launch is about to break records when it comes to online discussion.

News
Internet Bureau and Catch!Media get a merge on
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The Internet Bureau (IB), “the original New Zealand online media buying agency”, is set to join forces with digital acquisition company Catch!Media, with the decision to merge based on continued online advertising industry growth and the need for a full-service digital offering.

Awards
Social media gets sociable in Auckland
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A collection of Kiwi “social media practitioners” has banded together to kick off the New Zealand chapter of the Social Media Club, an organisation that started in 2006 in San Francisco and is active around the world.

News
Giapo and Starship Hospital go viral for Christmas
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Auckland gelato store Giapo is “in business to put a smile on children’s faces”. But Gianpaolo Grazioli, the store’s founder, is attempting to raise $10,000 for 300 kids who can’t make it to the store this year because they have to spend Christmas in the Starship Hospital.

News
Twedding bells chime for blushing e-bride
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‘They’ say it’s never been done in New Zealand—a wedding planned entirely via social media. But Orewa bride-to-be Pauline Stockhausen has vowed to use only suppliers she has met through Twitter, Facebook and the like for her March nuptials, and Waiwera Thermal Resort has jumped on board, offering a reception venue and spa makeover in return for frequent mentions on her blog.

News
Open season at DNA
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DNA design have just launched the first issue of their new online publication Open, “a forum for exploring what’s happening in the evolving world of consumers”.

News
Flossie thumbs its nose at display advertising
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In June last year there was a blaze of publicity surrounding Flossie.com, a female-centric masthead that brought together the ‘best of the best’ female focused websites. But the blaze has well and truly subsided, advertising reality has bitten and Flossie Media Group has now decided to turn its back on the display advertising model.

News
Herald harnesses raw power of Shopping 2.3
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Tanning kits, kettles and wine have now joined political scandals, gruesome homicides and pictures of crocodiles being attacked by hippos on nzherald.co.nz after its new shopping section was released this week. And it’s just in time for Chrissy!

News
Resn forced to buy rake in order to rake in all its Pixel awards
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Wellington interactive digi-savants Resn raked in the trophies at the international Pixel awards, winning best agency, best in show and best experimental (for the JAG Jeans brand website) and two other suitably geeky space invader-themed awards (best music Site for Fat Freddy’s Drop TV and best animation for Nelson company 26000 Vodka’s website).

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