Browsing: Digital

News
NZME Vision announces new lifestyle shows and commercial opportunities
By

NZME is expanding the scope of its Vision studio by entering the lifestyle genre with a series of new shows to be rolled out across its digital channels. And not only are they only set to appeal to audience demand for lifestyle shows, with some already piloted for advertisers and agencies, they’re extending NZME’s commercial offerings.

News
APN Outdoor greases its digital wheels (and gives Men’s Health a hand) with creative competition
By

Media companies are continually pushing the strength of their particular medium (or combination of mediums). And one popular way to show off capabilities, get creatives thinking about how to use the medium effectively and line up a few leads is to run a creative competition. NZME has its Advertising Challenge. Adshel ran the Creative Challenge for its charity client Surf Lifesaving NZ. And now APN Outdoor is joining in the fun with Pixel361°, a scheme that invites creative minds to create a digital outdoor campaign to raise awareness of the Men’s Health charity.

News
Digital interaction you can’t look away from
By

If you are sick of “having your heart toyed with like a meaningless plaything” in the real world, you now have the opportunity to experience the very same thing in the digital realm, with Wellington/Amsterdam web savants Resn creating an interactive artwork to accompany the song ‘Look Away’ from SBTRKT’s soon to be released album, Wonder Where We Land.

News
Could you handle the #WorldsToughestJob?
By

Would you take a job that asked you to work 135 hours or more a week, have degrees in medicine, finance and the culinary arts while not receiving any holidays whatsoever? That’s what one interviewer asked for recently.

News
Samsung and Colenso draw on experience for country’s first live cartoon
By

Samsung has been one of the big movers in the mobile space in recent years, and, with a series of quality ads based around its ‘Next Big Thing’ tagline, has had plenty of success from taking the fight directly to Apple. While the late Steve Jobs rejected the idea of a stylus, Samsung has fully embraced the idea for its Note series and, to demonstrate the kind of artistic trickery the newest model is capable of, Colenso BBDO and Samsung collaborated with the New Zealand Herald’s legendary satirical cartoonist (and one of the oldest fathers in the world), Peter Bromhead, in an effort to go beyond the banner and become part of the content.

News
Local tech company Gopher burrows into Google
By

While Google’s AdWords scheme has taken plenty of wind out of the sails of print media—and traditional directory services—here and around the world, one thing Google lacks is the sales force on the ground to sell to the small to medium enterprises that make up such a big chunk of the economy. So, to remedy that, it partners up with resellers and New Zealand-based tech company Gopher has become the third local company alongside Yellow and Localist to be named as a Google AdWords premier SME partner.

News
Meet DAN: TBWA fuses digital arms, gets call-up to be global UX hub
By

Following the worldwide unification of TBWA’s digital operations into the Digital Arts Network (DAN), Whybin\TBWA has announced that its digital consultancies Tequila and Shift have officially been melded into DAN\Auckland. And in a coup for the local agency, the Auckland arm was chosen to build DAN’s user experience (UX) lab, the network’s global centre of excellence for digital user experience design.

News
Global journalism study shows ‘cautious optimism’, Kiwi media less affected by digital technologies
By

News of three senior defections at Fairfax in Australia surfaced yesterday, following on from last week’s news that it planned to cut 1,900 jobs—or around 20 percent of its staff—as part of a restructure aimed at facing up to the challenges of digital publishing. News Ltd is also set to cull staff, although it has said the number is “significantly less” than Fairfax (its own press appears to be looking on the bright side of that decision). And while New Zealand’s newspaper biz is still doing it tough at the moment, Fairfax NZ chief executive Allen Williams told the NBR it was a “case of two different markets, in two different timeframes”, so going tabloid and putting up paywalls wasn’t on the agenda–yet. Add in the Leveson enquiry in the UK and it’s tough out there in media land, so it was interesting to see the results of the 5th annual Oriella Digital Journalism Study, which showed the world’s media were cautiously upbeat despite continued uncertainty in the global economy and “digital technologies have affected the practice of journalism less markedly in New Zealand” than elsewhere.

News
Get your game face on for the G-Lab
By

The gamification of marketing and branding is here to stay. According to M2 Research, corporations spent USD$100 million on gamification in 2010, with that figure expected to rise to $2.8 billion by 2016. That’s a serious amount of cash—and a serious amount of fun and entertainment. So if you feel the time is ripe for you and your brand to jump in and explore this new marketing trend, Gamedojo (in partnership with Idealog and NZ Marketing) is putting on The Gamification Lab, which is to be held on two consecutive half-days, 26 June and 3 July.

1 2 3 7