Resn forced to buy rake in order to rake in all its Pixel awards

PA_trophy_2009Wellington interactive digi-savants Resn raked in the trophies at the international Pixel awards, winning best agency, best in show and best experimental (for the JAG Jeans brand website) and two other suitably geeky space invader-themed awards (best music Site for Fat Freddy’s Drop TV and best animation for Nelson company 26000 Vodka’s website).

It’s the first time an agency has received five wins. And Resn also nabbed five runner-up trophies for its own amazing website, Shapeshifter’s site, sports site Fuel the Underdog and the weirdness of The Beop.

Resn managing director Rik Campbell says: “It’s like winning Lotto but without the balls and the money.”

The Pixel awards add to a rapidly growing trophy room: Resn was named the best digital and interactive agency in Australasia at Creative Magazine’s Hot Shop industry awards earlier this year and also received a slew of praise for Minuit’s website.

jagblack_homeThe JAG Black website gave visitors the opportunity to indulge their inner fashion photographer by snapping models (not literally), selecting the best images and laying out their own Black Book magazine that could be emailed to friends (over 25,000 magazines were emailed and, on average, visitors spent over six minutes on the site).

Campbell says the company is becoming a rather multi-national outfit these days as its burgeoning reputation garners more international work.

“JAG Black is a great example of managing creative projects from New Zealand. The client was in Manila, the ad agency was in LA and we flew a director of photography and our creative director to film in Sydney. Then we designed and built it in Wellington.”

Resn beat some of the most respected names in the international interactive industry, such as New York-based agencies Your Majesty, Firstborn and Big Spaceship, a finalist for AdweekMedia’s digital agency of the decade.

Check out some of the best interactive work in the world (and also chortle smugly in the knowledge that the digital boffins at Resn are at the head of the field).


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