Browsing: DB Breweries

News
Horse’s Mouth: Louise Bond, PHD
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With PHD New Zealand named Media Agency of the Year at the Spikes Asia Festival of Creativity 2017, we revisit our in-depth NZ Marketing interview with CEO Louise Bond and find a few hints as to what makes an agency successful.

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125 years of Tui: ‘Let’s make cheese. Yeah, right’
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The legacy of Tui largely owes its existence to the fact that its founder Henry Wagstaff was so bad at cheesemaking that he was fired from the cheese shop where he worked. Given that his questionable fermentation tactics didn’t work for dairy products, Wagstaff took the logical step of applying them to hops and barley instead. As it turns out, Wagstaff was something of a not-so-bearded, brewing Da Vinci and by 1889 his skills had earned him enough money to build the brewery in Mangatainoka.

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Orange invasion: how cricket fans are promoting Tui
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Judging by the prevalence of orange T-shirts at the recent T20 match between the West Indies and the Black Caps, it’s clear that cricket fans are very keen to get their hands (or hand) on one of 12 cash prizes of $100,000 that Tui is giving to spectators who make a one-handed catch while at the West Indian and Indian T20 and ODI games during the 2013/14 season.

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Typo heaven
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They say anyone who lives inside glass houses shouldn’t throw stones. But what would ‘they’ know. So, in honour of petty pedants everywhere—and with a healthy dose of there but for the grace of God go us—here are a few entertaining/head smacking typos we’ve noticed recently.

Movings/shakings
Movings/Shakings: 15 January
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The ham has run out, the afternoon naps are no more and the working masses are now mostly staring forlornly at their screens once again. Here are some of the moves and shakes that occurred before, during and after the Great New Zealand Slow Down, including new things for Guy Cousins, Renee Parsons, Kenny Yeon, Starseed PR, Bullseye, Senate, Mi9, and DB Breweries.

News
Nothing endures but change…
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…as the Craft Shop gets more animated, Promapp welcomes a new marketing manager, PR peeps get more cred, Y&R gets even more creative, Dialogue Partners is less Bland, and down south changes are a brewin’ at DB, and Southland Times’ new GM thanks Codd.