articles tagged 'Adidas'

The Compendium: 3 November

  • PopPress
  • November 3, 2017
  • StopPress Team
The Compendium: 3 November

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

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Adidas implodes its new jersey onto the All Blacks

  • Advertising
  • October 28, 2016
  • Erin McKenzie
Adidas implodes its new jersey onto the All Blacks

Following the sneak peak earlier this week, today Adidas revealed the new All Blacks' jersey with a Facebook video by Augusto that racked up hundreds of likes in the first half an hour with thousands to follow. And all this for what is essentially a slight variation on a predominantly black shirt.

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Luke Procter reckons sneaker manufacturers can teach us a thing or two about marketing and insight

  • Opinion
  • August 17, 2016
  • Luke Procter
Luke Procter reckons sneaker manufacturers can teach us a thing or two about marketing and insight

TRA's Luke Procter unpacks Adidas's successful brand culture from his own experience as a 'sneakerhead'.

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YouTube’s most-watched ads so far in 2015, FCB the only Kiwi agency to make the cut

  • July 21, 2015
  • StopPress Team
YouTube’s most-watched ads so far in 2015, FCB the only Kiwi agency to make the cut

Google has released its half-yearly list of the most watched YouTube ads by New Zealanders, with Hyundai being the most eyeballed by us. An ad by FCB New Zealand also made it onto the list with its ad for Sony featuring Rambo the ‘octographer’.

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Hear me roar: Adidas unleashes the All Blacks' inner-animal--UPDATED

  • July 13, 2015
  • StopPress Team
Hear me roar: Adidas unleashes the All Blacks' inner-animal--UPDATED

Adidas has released a new TVC by Augusto promoting its new campaign ‘Force of Black’ featuring some fierce footage of our boys in black.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

From killers to trainers

  • PopPress
  • July 7, 2015
  • StopPress Team
From killers to trainers

In response to growing concern about this issue, Adidas has partnered with not-for-profit organisation Parley for the Oceans to develop a pair of sneakers made entirely out of waste collected from the ocean. And the prototype for these shoes was recently unveiled at a speaking event.

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Richie McCaw and Sonny Bill get deep in 'Take Today' Adidas campaign

  • Advertising
  • March 4, 2015
  • Holly Bagge
Richie McCaw and Sonny Bill get deep in 'Take Today' Adidas campaign

Adidas has released a new global campaign about seizing the moment, which features some of the world’s top athletes, including All Blacks Richie McCaw and Sonny Bill Williams. The campaign features 30-second TVCs of top athletes from around the world who are at the top of their game in their respective sports, delivering short monologues about why they “take today”.

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TVCs of the Week: 11 November

  • TVC of the Week
  • November 11, 2014
  • StopPress Team
TVCs of the Week: 11 November

Car coffee, dancing ingredients, shadowy rugby players, military surprises, underwear-clad acrobats and a money bunny get the nod of approval this week.

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Adidas colours in the All Blacks jersey, gets freaky for promo video

  • Advertising
  • November 6, 2014
  • StopPress Team
Adidas colours in the All Blacks jersey, gets freaky for promo video

Planned obsolescence and apparel manufacturers go together like chimichurri and steak, with small changes to jerseys requiring true fans to buy new ones regularly. But, at a launch event in London ahead of its northern tour, Adidas claims to have made some big changes to the fancy new hi-tech All Blacks jersey by getting rid of the white collar, adding gun-metal grey lettering and, after player feedback, making two versions: one for the forwards and one for the backs.

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Sonny Bill gets deep and meaningful for Adidas

  • Advertising
  • October 28, 2014
  • StopPress Team
Sonny Bill gets deep and meaningful for Adidas

The elusive Honey-billed William is like catnip to brands (and media). And after he announced his return to rugby earlier this year, Adidas swooped in and signed him up as an ambassador in May. Now it's released a short clip telling his story as part of its #leaveyourmark campaign. PLUS: exciting jersey-related news.

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A serious case of football fever

  • PopPress
  • June 12, 2014
  • StopPress Team
A serious case of football fever

Every brand and his dog is trying to get in on the action for the Football World Cup. And here are a few more ads from Twitter, GoPro and Adidas.

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Adidas gets kick out of Messi's boot

  • PopPress
  • March 12, 2014
  • StopPress Team
Adidas gets kick out of Messi's boot

Adidas has created the game Fast or Fail which it says relies on the power of the social crowd to determine how fast a player can move. It's a novel approach to marketing a soccer boot and drumming up attendance at the FIFA 2014 World Cup.

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Black jerseys hit the floor as Jockey lands All Blacks sponsorship deal—UPDATED

  • Sponsorship
  • February 3, 2014
  • Damien Venuto
Black jerseys hit the floor as Jockey lands All Blacks sponsorship deal—UPDATED

We’ll be seeing a lot more of the nation’s rugby stars in their tighty-whities now that Jockey has signed a three-year sponsorship deal with the All Blacks and the All Blacks Sevens. Updated with comments from Jockey marketing manager Jane Lawry.

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The All Blacks' comedy roadshow

  • PopPress
  • October 4, 2013
  • StopPress Team
The All Blacks' comedy roadshow

The NZRU has made no secret of the fact it wants to get more sponsorship dollars. And certain All Blacks are already making their own endorsement hay while the sun shines. Sadly, big locks Brodie Retallick and Sam Whitelock aren't on that list, but, as this clip shows, the cocktail-loving hard men are well and truly up for it.

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Sponsors make hay while Murray shines

  • PopPress
  • July 9, 2013
  • StopPress Team
Sponsors make hay while Murray shines

Not surprisingly, the British press went berserk after Andy 'History Boy' Murray became the first British male to win Wimbledon since 1936 (check out a few of the front pages here, the best of which was from The Times). And, also not surprisingly, the sponsors are getting their pound of flesh too.

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