Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Marketing, advertising & media intelligence
Following the sneak peak earlier this week, today Adidas revealed the new All Blacks' jersey with a Facebook video by Augusto that racked up hundreds of likes in the first half an hour with thousands to follow. And all this for what is essentially a slight variation on a predominantly black shirt.
TRA's Luke Procter unpacks Adidas's successful brand culture from his own experience as a 'sneakerhead'.
Google has released its half-yearly list of the most watched YouTube ads by New Zealanders, with Hyundai being the most eyeballed by us. An ad by FCB New Zealand also made it onto the list with its ad for Sony featuring Rambo the ‘octographer’.
Adidas has released a new TVC by Augusto promoting its new campaign ‘Force of Black’ featuring some fierce footage of our boys in black.
In response to growing concern about this issue, Adidas has partnered with not-for-profit organisation Parley for the Oceans to develop a pair of sneakers made entirely out of waste collected from the ocean. And the prototype for these shoes was recently unveiled at a speaking event.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
Adidas has released a new global campaign about seizing the moment, which features some of the world’s top athletes, including All Blacks Richie McCaw and Sonny Bill Williams. The campaign features 30-second TVCs of top athletes from around the world who are at the top of their game in their respective sports, delivering short monologues about why they “take today”.
Car coffee, dancing ingredients, shadowy rugby players, military surprises, underwear-clad acrobats and a money bunny get the nod of approval this week.
Planned obsolescence and apparel manufacturers go together like chimichurri and steak, with small changes to jerseys requiring true fans to buy new ones regularly. But, at a launch event in London ahead of its northern tour, Adidas claims to have made some big changes to the fancy new hi-tech All Blacks jersey by getting rid of the white collar, adding gun-metal grey lettering and, after player feedback, making two versions: one for the forwards and one for the backs.
The elusive Honey-billed William is like catnip to brands (and media). And after he announced his return to rugby earlier this year, Adidas swooped in and signed him up as an ambassador in May. Now it's released a short clip telling his story as part of its #leaveyourmark campaign. PLUS: exciting jersey-related news.
They take you on that journey’: Briscoe Group’s Fiona Stewart on partnering with Data Insight to deliver tangible business results
Every brand and his dog is trying to get in on the action for the Football World Cup. And here are a few more ads from Twitter, GoPro and Adidas.
Adidas has created the game Fast or Fail which it says relies on the power of the social crowd to determine how fast a player can move. It's a novel approach to marketing a soccer boot and drumming up attendance at the FIFA 2014 World Cup.
We’ll be seeing a lot more of the nation’s rugby stars in their tighty-whities now that Jockey has signed a three-year sponsorship deal with the All Blacks and the All Blacks Sevens. Updated with comments from Jockey marketing manager Jane Lawry.
The NZRU has made no secret of the fact it wants to get more sponsorship dollars. And certain All Blacks are already making their own endorsement hay while the sun shines. Sadly, big locks Brodie Retallick and Sam Whitelock aren't on that list, but, as this clip shows, the cocktail-loving hard men are well and truly up for it.
Not surprisingly, the British press went berserk after Andy 'History Boy' Murray became the first British male to win Wimbledon since 1936 (check out a few of the front pages here, the best of which was from The Times). And, also not surprisingly, the sponsors are getting their pound of flesh too.