articles tagged 'ACP'

TVNZ works itself into a promotional lather for Shorty's big milestone

  • Marketing
  • May 17, 2012
  • Deirdre Robert
TVNZ works itself into a promotional lather for Shorty's big milestone

Avid fans might remember the debut of Shortland St back in 1992. Aside from delectable '90s fashion and haircuts, it featured a particularly naughty romantic rendezvous between Dr Chris Warner and a lycra-clad aerobics instructor played by Suzy Aitken, and also gave birth to that line now etched in the Kiwi psyche: “You’re not in Guatemala now, Dr Ropata.” Early signs weren’t too promising, however, and ratings dropped after its launch. But that was two decades ago and as the show edges closer to its 20th anniversary, its popularity seems well assured, with the show consistently capturing over 600,000 viewers in the 5+ market, second only to One News. And with a big promotional push to celebrate the milestone, culminating in a special anniversary feature episode on Monday 21 May, TVNZ is hoping those ratings will soon be shooting upwards.

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Next magazine mans up

  • Media
  • May 14, 2012
  • Ben Fahy
Next magazine mans up

Next magazine has recently embarked on a mission to reinvigorate itself after a period of significant circulation decline, and as well as a thorough redesign, a new masthead to give it a more sophisticated feel and a new size, it's also targeting a younger audience, taking a few more risks and flouting a few well-established commercial publishing rules. And its just launched June issue is maintaining that trend by breaking with more than two decades of tradition and featuring a man—MasterChef judge Josh Emett—on the cover. 

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ACP and TVNZ embrace healthy 'co-opetition' with win-win hybrid show

  • Marketing
  • April 24, 2012
  • Ben Fahy
ACP and TVNZ embrace healthy 'co-opetition' with win-win hybrid show

Print and TV are usually fairly uneasy and rather competitive bedfellows. But the once disparate media realms are steadily converging as TV websites embrace print and print titles increasingly embrace video. And TVNZ and ACP's North & South have converged on each other with a new show based on the long-running My Space section in the magazine that will screen on its patriotic pay TV channel Heartland. 

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Movings/Shakings: 10 April

  • movingsshakings
  • April 10, 2012
  • StopPress Team
Movings/Shakings: 10 April

2degrees announces its new chief marketing officer, ACP names a new editor for Australian Women's Weekly, Ellen Read shacks up with Fairfax, DraftFCB welcomes a new creative pair, Quickflix chooses its local weapon and the IAB re-launches its awards. 

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ACP sends FHM to the glue factory

  • Media
  • March 15, 2012
  • Ben Fahy
ACP sends FHM to the glue factory

For a time, it seemed as though men—and quite a few ladies—couldn't get enough of FHM's tall-tales, humour and glamour shots of well-endowed models. But ACP has made the decision to close the magazine after it lost almost half of its circulation in the last six months of 2011 in Australia. And, as of May, it will also be taken out of the market in New Zealand.  

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ACP toasts to good health with new month-long events initiative

  • Marketing
  • March 1, 2012
  • StopPress Team
ACP toasts to good health with new month-long events initiative

As the magazine sector's revenue from sales keeps shrinking, publishers are increasingly looking to make up the shortfall by moving their brands into meat-space (and greasing up the paymasters with creative advertising solutions). And, following on from ACP's successful 30 Days of Fashion and Beauty last year, it has just launched the next iteration of the scheme with 30 Days of Health and Wellbeing, "a cross-platform editorial and advertising initiative designed to promote health awareness and physical and emotional wellbeing".

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ACP undertakes some renovations, Upstart mag goes digital and NZ Woman's Weekly gets charitable

  • Design
  • February 15, 2012
  • Ben Fahy
ACP undertakes some renovations, Upstart mag goes digital and NZ Woman's Weekly gets charitable

The latest magazine circulation and readership figures came out last week, replete with a few significant changes to the research methodology and mostly downward-trending numbers. But, as ex Saatchi & Saatchi big wig and current Assignment Group don Peter Cullinane discussed at the Nielsen Innovation Seminar this week, magazines still have a very good story to tell because they have higher levels of engagement than other mediums, something a few publishers are trying to tap into with recent changes to their products. 

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Ecostore's personalised mag covers win hearts, minds and inaugural Glossies Award

  • Glossies
  • January 16, 2012
  • Ben Fahy
Ecostore's personalised mag covers win hearts, minds and inaugural Glossies Award

The November/December round of voting for The Glossies has come to an end and the creative campaign concocted by ecostore, Special Group, Naked and Salt Interactive that ran in ACP's Little Treasures and allowed parents to turn their children into cover stars has claimed first place with 22 percent of the 574 votes received, beating out Alt Group's Fisher & Paykel ad in Cuisine (18 percent) and Tourism Queensland's multi-page execution (EBOOK_LTQG_2011_LR) in Let's Travel Golf edition (15 percent).

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The Year in Review: Paul Gardiner

  • Marketing
  • January 16, 2012
  • StopPress Team
The Year in Review: Paul Gardiner

While the mass-market weeklies continued to struggle last year, ACP popped a few corks when Woman's Day finally edged out Woman's Weekly in both circulation and readership after a very long wait. Elsewhere in 2011, special interest magazines largely seemed to hold firm despite the gloomy economy—and the predictions of death from the digitally-focused doomsayers. Sales manager Paul Gardiner goes to town on 2011. 

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Home is where the art is: ACP and Inhouse launch redesign with web video

  • Creative
  • November 7, 2011
  • Ben Fahy
Home is where the art is: ACP and Inhouse launch redesign with web video

As a grand finale to its 75th anniversary year, the Home New Zealand editorial team and Inhouse design have given the mag a spruce up for the Dec/Jan Summer issue. And, to showcase both the new design and the collaborative process required to create it, they've produced a cool little 'home movie'.

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ACP pops corks as Woman's Day takes long-awaited weekly readership victory—UPDATED

  • Media
  • October 28, 2011
  • Ben Fahy
ACP pops corks as Woman's Day takes long-awaited weekly readership victory—UPDATED

It's taken a helluva long time, but the big news from Nielsen's latest magazine readership data is that ACP's Woman's Day has finally taken over from New Zealand Woman's Weekly (NZWW) as "the number one magazine in every way", with higher readership and circulation figures than its long-standing arch-rival.

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Entertaining stars align as Fashion Quarterly heads inside

  • Media
  • September 6, 2011
  • Ben Fahy
Entertaining stars align as Fashion Quarterly heads inside

Fashion Quarterly is a bit of an institution in the world of Kiwi fashion. And now it's about to add a bit of class to the worlds of food and interiors with the latest addition to its stable, Fashion Quarterly Entertaining.

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Trading currencies: readership and circ face off as latest mag stats released

  • Media
  • August 19, 2011
  • Ben Fahy
Trading currencies: readership and circ face off as latest mag stats released

It's that time again, a time when publishers weep, gloat or possibly just say 'meh' and get on with it as the ABC circulation and Nielsen's Magazine Comparatives Q2 2010 - Q2 2011 readership results are released. And while the market appears to have stabilised after a fairly rough period, there are some interesting, some might say counter-intuitive trends on display in the yearly comparisons, with some significant disparities between circulation and readership for some titles and publishers.

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Shifty business...

  • Digital
  • July 7, 2011
  • StopPress Team
Shifty business...

... as Dean Howie heads for Hawaii, EMANZ passes the executive baton, Next looks for a new editor, Waxeye launches a new surf-related loyalty scheme, Supply picks up a Dieline award and Belkin makes some changes at the top.

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Woman's Weekly gets a spruce up, but exclusive deals issue casts a pall

  • Media
  • June 27, 2011
  • Ben Fahy
Woman's Weekly gets a spruce up, but exclusive deals issue casts a pall

It's been a fairly interesting period for the ladies mags recently. The old battle between ACP's Woman's Day and NZ Magazine's Woman's Weekly was spiced up considerably after a few big editorial switcheroos and a hearty debate about the pros and cons of brands signing exclusive deals with publishers. Now there's even more excitement, with Woman’s Weekly undergoing its biggest change in more than a decade. 

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