Partner articles
Radio stays strong as digital options and audiences grow
Following the release of the S2 GfK Commercial Radio Ratings last week, we caught up with Alistair Jamison, RBA CEO to discuss the results.
News
Initiative’s ASB win presents opportunity for next bank says IMANZ Chair
Following Initiative winning ASB’s business, IMANZ Chair Alex Radford, says this presents an opportunity for the next bank.
Opinion
An open letter – Let’s bring back ‘Kiwi made’ for doing business
Melanie Spencer, Group CEO of Thompson Spencer, calls for Kiwi’s to support local particularly in hard times.
Movings & Shakings
Special Wellington adds senior business manager and creative talent to team
Special Wellington is welcoming a new Senior Business Manager and Junior Creative to the team after new business wins.
StopPress exclusives
Ad Net Zero’s Action 3: Navigating sustainability in media
As part of Ad Net Zero’s five-part action plan, Action 3 focuses on reducing emissions from media planning and buying.
News
Go Media continues Good Impressions programme for second year
Following a successful debut of the Good Impressions initiative Go Media has announced that the programme will be continuing for a second year.
News
NZME launches Viva Local Life across five regional newspapers
Viva will soon be available with localised content in the regions following the launch of Viva Local Life in NZME’s five regional papers.
News
Lion NZ appoints Thinkerbell Aotearoa as key creative partner
Thinkerbell Aotearoa has been appointed as a key creative partner for Lion NZ, following a competitive pitch process.
News
Boyd PR retains South Australian Tourism Commission account
Auckland based PR agency Boyd PR has retained the South Australian Tourism Commission account following a competitive pitch.
News
Initiative wins ASB business, launches in New Zealand
Media agency Initiative has been appointed as media partner to ASB and will launch in New Zealand as Initiative Aotearoa.
News
Black Ferns and Ryman Healthcare announce sponsorship with new campaign
Ryman Healthcare and the Black Ferns have unveiled a new campaign, marking the start of Ryman’s sponsorship of the team.
News
Narrative Campaigns win Love Food Hate Waste NZ account
Narrative Campaigns has been selected by Love Food Hate Waste NZ to collaborate on crafting strategic marketing and communications.
News
Comms Council to host entry writing workshop for Pressies Awards
The Comms Council is hosting an entry writing workshop to help entrants craft award-wining submissions for the 2023 Pressie Awards.
Awards
First Five Rungs announce Shadow Judges for 2023 Effie Awards
The First Five Rungs have officially announced the Shadow Judges for the 2023 Effie Awards following completion of a competitive programme.
Opinion
Reaching the ‘Long Tail’ might be costing us more than we think
Alex Radford of D3 shares his thoughts on why media agencies need to be adopting a less is more philosophy.
Movings & Shakings
Phil Eastwood appointed as JCDecaux’s new GM NZ
Phil Eastwood has been appointed as the new General Manager New Zealand of Out of Home media company JCDecaux.
News
Stuff’s Agency Markets team strengthened by promotions
Laressa Marinovich has been appointed as the Director of Agency Markets for New Zealand and Australia at Stuff.
News
Mars Petcare launches ‘All it Takes is a Shake’ for Temptations via Farrimond
Mars Petcare brand Temptations™ has launched a new campaign starring the sound made by a pack of Temptations™ being shaken.
News
Comms Council launches Advertising Careers Engine to draw fresh talent to industry
To help attract young talent the Comms Council has launched a platform designed to raise consideration of the ad world as a career option.
StopPress exclusives
Ad Net Zero’s Action 2: Decoding emission reduction in ad production
In part two of this series, we delve into the specifics of Ad Net Zero’s Action Two – reducing emissions from ad production.
Movings & Shakings
Wendy Palmer to stay on as MediaWorks CEO
The MediaWorks Board has announced that Wendy Palmer has agreed to stay on as CEO of MediaWorks.
News
TRA Labs and Previously Unavailable launch new insights innovation platform – Ideally
The brains behind Tracksuit, TRA Labs and Previously Unavailable are teaming up again to launch a new start-up – Ideally.
StopPress exclusives
From obsession to mastery: Navigating AI in Digital Marketing with Pure SEO
In just over a decade, Pure SEO has soared from a humble start-up to an independent digital marketing leader in the APAC region.
Movings & Shakings
OMD appoints new Head of Digital for APAC
Dileep Raj Singh has joined OMD’s Asia Pacific regional leadership team as the Head of Digital.
Awards
Weet-Bix wins Kantar Ad Impact Award for July
Weet-Bix’s latest ad “Fuelling Future All Blacks for 25 years” has taken out the Kantar Ad Impact Award for July 2023.
News
Radio ratings survey results reveal strong audience numbers
More than 3.41 million Kiwis are tuning in each week to listen to commercial radio according to a survey released today.
News
NZ Rugby champions mental fitness with new wellbeing partnership
New Zealand Rugby has revealed a multi-year collaboration with Groov, the proactive wellbeing platform co-founded by Sir John Kirwan.
Campaigns
TBWA\NZ and ANZ use comedy in fight against cancer for Daffodil Day
TBWA\NZ and ANZ have teamed up with a comedian and Warner Bros. Discovery for an initiative that aims to bring humour into the fight against cancer.
News
Record viewership for 2023 FIFA Women’s World Cup
More than 2.2 million people in New Zealand tuned in to watch the 2023 FIFA Women’s World Cup on both Sky Sport and Sky Open from when it began.
News
Chemistry and MetroEXP move into Auckland Gasworks complex
Chemistry and MetroEXP have moved to 20 Beaumont Street, also known as the old Auckland Gasworks building.