Black Ferns and Ryman Healthcare announce sponsorship with new campaign

The collaboration between Ryman Healthcare and the Black Ferns has been unveiled with a new campaign, marking the start of Ryman’s sponsorship of the team.

As part of the announcement of the new partnership between Ryman Healthcare and the Black Ferns, Ryman Healthcare has released a super charged TVC to drive home the message of the campaign ‘To Be A Team, It Takes a Village’. 

Filmed onsite at Rymans Edmund Hillary Village in Auckland using residents as supporting cast, the creative has three Black Ferns running through the village interrupting residents as they go about their daily life – returning from fishing, an extended family barbeque and a pilates class to name a few. 

Ryman Healthcare Partnership Lead, Sarah Direen says: “We wanted to create a TV commercial to launch our partnership with the Black Ferns that embodied our brand. Through  the spirited participation of our village residents alongside Black Ferns players, the commercial came to life, pulsating with energy. The success in celebrating our partnership’s tagline, ‘To be a team, it takes a village,’ underscores our commitment to the Black Ferns,  Black Ferns Sevens and the advancement of women in sport and business.” 

The campaign is running  across social and  TV as a 30 and 15 sec.

Client: Ryman Healthcare
Creative Agency: Satellite 
Production Co: Satellite 

Producer: Sarah Kinniburgh 
Director: Jens Hertzum 
DOP: Joe Rixon 
Offline: Simon Price 
Grade: Peter Ritchie
Online and Sound : Department of Post 

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