Auckland based PR agency Boyd PR (BPR) has retained the South Australian Tourism Commission (SATC) account following a competitive pitch.
BPR founder/owner John Boyd says going in as the incumbent can be a challenge, but the BPR team led by senior consultant Sarah Coney did a fantastic job.
“We are thrilled to continue our relationship with the SATC team. More and more New Zealanders are discovering South Australia as an incredible destination, and we look forward to working with SATC over the next three years to continue to grow visitor numbers.
“With travel well and truly back, the sector is more competitive than ever. The thing we love about the SATC team is that they’re open to creative campaigns and ideas that truly showcase the uniqueness of South Australia through next-level experiences and content,” Boyd says.
BPR first won the account in 2018 and has continued to inspire Kiwis to consider South Australia as a must-do destination, highlighting the boutique uniqueness of Adelaide’s CBD through to its famous food and wine offerings and stunning regions such as Flinders Ranges and the Murray River.
Recently BPR sent actress Kim Crossman and her partner Tom Walsh to experience the Fleurieu Peninsula and eco-tourism treasure Kangaroo Island where they stayed at luxury accommodation, took a private gin blending class and went sandboarding.