News
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News
Acquire partners with Greenbids for another New Zealand first
Greenbids, recognised for its innovative approach in adtech, has introduced solutions that integrate carbon optimisation with media performance.
News
Marketers have work to do reaching Chinese NZers
Three in four Chinese New Zealanders say they are likely to consider purchasing from brands that respect their Chinese identity.
Movings & Shakings
MediaWorks boosts agency sales team
MediaWorks has boosted its Agency Sales team with two new hires and an internal promotion.
News
Partners Life launches new campaign via Special
‘The Heist’, which is the latest iteration of the Partners Life ‘Get Life Right’ brand platform, highlights the importance of living life with a plan b in place.
Movings & Shakings
Attivo Group consolidates PR function with launch of Tonic Communications
Tonic will focus on strategic consumer PR, social media, influencer management, content, events and activations, in New Zealand and Australia.
Movings & Shakings
The Monkeys Aotearoa welcomes Zac Nairn and Casey Clarke
They will join the creative department, led by Chief Creative Officer Damon Stapleton and creative directors James Conner and Christie Cooper.
News
Special Wellington rebrands Family Planning to Sexual Wellbeing Aotearoa
The new name comes alongside a comprehensive brand strategy, identity and brand system has completely refreshed the Family Planning brand
Features
The fame game that is Super Bowl
Steve Cochran, Chief Creative Officer, Saatchi & Saatchi New Zealand, looks at how brands are making the most of their Super Bowl ads.
News
LA Tourism launches NZ campaign as Kiwis head over to the City of Angels
Expecting over 400,000 Aussies and Kiwis in 2024, LA Tourism is ramping up their ‘Now Playing’ campaign across New Zealand channels.
Movings & Shakings
Special Group appoints Chief Strategy Officer as Partner
After six successful years as Head of Strategy and Chief Strategy Officer at Special, Rory Gallery has been appointed Partner at Special Group NZ.
Movings & Shakings
Plato rebrands to reflect growth and new direction
Co-founder John Plato says that the time is right for a name change that more accurately reflects the breadth of services that Plato now offers.
News
Hollywood hits drive strong summer for NZ cinema
The star of the season was Wonka, which has proven its multigenerational appeal, with 319,000 admissions delivered across New Zealand.
Movings & Shakings
MediaWorks taps Max Charnin to lead programmatic
Charnin joins Mediaworks from JCDecaux, where he was National Programmatic Manager, and he has also held lead roles at Vodafone and NZME.
Movings & Shakings
Principals appoints Kate Murchison as Aotearoa New Zealand GM
Murchison joins Principals following stints as Managing Partner at marketing consultancy Eleven Eleven and independent creative agency Strategy.
Movings & Shakings
Lee Parker-Stapleton joins Eyes and Eyes as Director
Parker-Stapleton has a diverse career in the industry, including directing, acting, stand-up comedy, and recently as Head of Post at Eyes and Ears.
News
Alberts partners with Chemistry to drive growth
Chemistry work with Alberts to further develop its innovative approach to commercial property leasing and grow its Alberts Membership Clubs.
Campaigns
Electric Kiwi pitches ‘broadband breakup’ via NZME
The campaign empowers customers to take a stand against unethical notice periods and additional fees this Valentine’s Day.
News
NZME secures exclusive partnership with TED
The partnership marks another milestone for NZME’s Podcast Network, which boasts more than 86 million podcast downloads in the past year alone.
News
Stats show Bravo NZ’s top ‘challenger network’
Bravo New Zealand is the free-to-air home of NBCUniversal’s reality content, including some of the world’s most popular franchises.
News
New Zealand digital advertising up 7.3 percent in Q3 2023
Total digital advertising revenue in New Zealand reached $534.8 million in Q3 2023, achieving strong 7.3 percent growth year-on-year.
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Warner Bros Discovery, Milford launch new vodcast series
The six-part series follows comedian Eli Matthewson’s journey from novice to confident investor, talking to Milford investment specialists along the way.
News
DHL deliver something special with the help of EightyOne and Supernormal
DHL have worked with agency EightyOne and production company Supernormal to give fans something special to cheer about this season.
News
The In Group Gains a Global Connection from The Mars Agency
The acquisition gives the New Zealand brand activation agency opportunities to scale up and build out their commerce marketing portfolio.
News
NZME’s Imprint Competition judges announced for 2024
New Zealand Media and Entertainment’s (NZME) competition celebrating innovation and creativity in print advertising is back for a second year.
News
COLORSTEEL appoints Together as media agency
Together will help New Zealand Steel continue to build the COLORSTEEL brand through effective use of media, data and marketing technology.
Movings & Shakings
Momentum strengthens Senior Leadership and Performance Team
Strategy Lead Sophie Vahry steps up to the role of Strategy Partner, where she will continue
to spearhead strategic initiatives for clients.
News
Flight Digital and University of Auckland launch app for diabetic teens
The digital studio has partnered with the University of Auckland to address the mental health and well-being of teens with Type 1 diabetes (T1D).
Movings & Shakings
Daring Digital appoints Head of Agency New Zealand
Meikle comes with a wealth of experience within the agency sphere, working for the global advertising network, BBDO in New Zealand and Australia.
Movings & Shakings
Lisa Gwynne joins Strategy Creative
Gwynne has been an account director for over two decades, working with a wide range of clients in Australasia and South Africa.