News
Two new screens for LUMO in Wellington
LUMO has kicked off 2024 by adding two screens in Wellington, extending its coverage in the city to 12 digital billboards.
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News
OOHMAA launches DOOH verification standard
OOHMAA says it will provide transparency and contribute to a strategic pillar for the sector, making DOOH easier to understand and transact.
Campaigns
‘Claire + Co’ stars in new TBWA\NZ campaign for ANZ
Previous ads have focused on Sameer Sharma’s cricket journey, but ANZ’s new spot features mum Claire’s dressmaking business.
News
It’s official: Woolworths returns to NZ
To mark the official return of the Woolworths brand to New Zealand today, the supermarket has launched a new campaign: “That Fresh Food Feeling”.
News
HYPER teams up with Vistar on programmatic
HYPER’s growing network of 500+ premium DOOH screens across New Zealand will now be available to agencies on the Vistar Media DSP.
News
DDB celebrates Agency of the Year trifecta
DDB Group Aotearoa NZ is celebrating winning Agency of the Year at the Axis Awards, its third ‘agency of the year’ award in 2024
News
League superstar Shaun Johnson joins top-rated podcast
“The Morning Shift” comprises three of New Zealand’s most loved local personalities; Marc ‘Matua Marc’ Peard, Jordan River and Brook Ruscoe.
News
Ford plays ‘Spot the Ranger’ in new campaign with VML
The ‘Ranger Ranger’ campaign celebrates that on New Zealand roads, you spot the popular Ford Ranger just about everywhere.
Campaigns
oOh!media brings slice of Singapore to Auckland
Transforming the Britomart bus shelter into a sea of colour with a Singaporean-styled roof garden; this build is the first of its kind.
News
Ogilvy’s BCFNZ campaign sees breasts everywhere
The ‘Maybe it’s a sign’ campaign deploys images of breast-like objects with a simple call to action: maybe it’s time to book a mammogram.
Awards
The 2024 Axis Awards winners announced
DDB has won the coveted Agency of the Year award at the 2024 Axis Awards, while Motion Sickness scooped the Idea of the Year award.
News
Best Places to Work returns after long hiatus
The programme was created to recognise and celebrate Kiwi businesses that are delivering extraordinary employee experiences.
News
Motion Sickness secures Kathmandu account
The Aotearoa-based outdoor retailer has tasked Motion Sickness with reinvigorating the brand and growing it globally.
News
Raymond Otene McKay named on Cannes Lions Awards Jury
Otene McKay will serve on the Design Lions jury, joining five other Kiwis who have been selected as Jurors for the prestigious event.
StopPress exclusives
StopPress Exclusive Q&A: Angela March, Brainchild
March was chosen last year as the sole representative from New Zealand in the Global Women in Public Relations Empower programme.
News
Michael Hill teases major brand refresh
Set to launch on April 15, Michael Hill’s new era is nearly two years in the making and aims to reposition the brand in the marketplace
News
DDB, Freya’s launch ‘Variety is Good’ campaign
The campaign depicts the sad, bleak world of Janice and Steve, who – like so many Kiwis – are stuck in a loveless, bread-groundhog-day.
News
MBM, HYPER launch Fire and Emergency liquor store takeover
The latest iteration of the campaign delivered a unique community outreach approach at Liquorland stores in both Auckland and Wellington.
Movings & Shakings
Promotions and new appointments for 818
The publicity agency has announced a newly created role, a permanent appointment and two promotions across its team of PR specialists.
Campaigns
Dosh Visa Card design put up for competition
Dosh is on the lookout for a talented young Kiwi who is currently studying or has recently completed their studies in design within NZ.
News
Subway goes big with ‘Size Matters’ campaign
The campaign showcases some of Subway’s most iconic Footlong subs such as the Meatball Melt with just two words, “size matters”.
News
Macca’s ‘hacks’ its own OOH with LUMO and DDB
The challenge was to create a campaign that gets Kiwis adding more to their meals, in a way that resonated with McDonald’s fans.
Movings & Shakings
HMC adds grunt to digital content team
HMC has appointed Anna Clausen as Senior Digital PR Content Creator and Gabriel Renner as Junior Digital PR Content Creator
News
Squarespace launches first-ever Trans-Tasman brand campaign
Squarespace is tapping into the notion that a business idea can come from anywhere, encouraging Aussies and Kiwis to look under their nose.
News
SpecSavers media account up for pitch
Since 2016 in Australia and 2010 in New Zealand, the brand has worked with IPG Mediabrands’ Initiative and GroupM’s EssenceMediacom NZ.
News
FCB, MBM help NZTA tackle motorbike safety
The campaign features experienced riders talking about their crashes, the near-catastrophic results and the lessons they lived to tell.
Movings & Shakings
PH Digital ownership changes hands
The news comes after the Auckland-based digital marketing agency’s rebrand from Powerhouse to PH, citing a new ‘Digital Chemistry’ concept
Movings & Shakings
Thinkerbell Aotearoa snags Allison as GM
In her new role as General Manager at Thinkerbell Aotearoa, Jess Allison will lead the agency ensuring ‘measured magic’ flourishes.
Uncategorized1
DarkHorse campaign boosts Malibu drinks brand
Malibu’s new brand platform ‘Do Whatever Tastes Good’ encourages Gen Z audiences to unplug, have fun and live in the moment.
News
Brand top priority for sales leaders
Now in its seventh year, the “Mood of the Sales Leader” report surveyed more than 500 sales leaders across New Zealand and Australia.