Colenso BBDO was singled out for praise in the role it played helping BBDO win network of the decade in the YoungGuns International awards and also for helping New Zealand reach second place on the list of top performing countries. And these acknowledgments were obviously well-deserved, because it’s also taken out the YoungGuns agency of the decade honours.
Jason Paris’ switcheroo from the head of digital media and marketing at TVNZ to chief executive of MediaWorks in March created, quite understandably, a fair swag of industry chatter. And, while he’s learning quickly about the differences between working for a company owned by a private equity firm and one that’s owned by the government, he’s still grappling with a lot of the same televisual issues and the social changes that are influencing them. And, in his presentation at the Death, Taxes and TVCs event last week, he agreed wholeheartedly with Colenso BBDO’s planning director James Hurman that, despite many assertions to the contrary, mass media is still alive and kicking. In fact, he says “television has never been more popular”.
What are Kiwis doing online? And, more importantly, how do they feel about it? 2010 has seen some fantastic research into both social media use and its relationship with business. Here’s some of the best.
The last billboard ecostore put up outside its flagship Freeman’s Bay store in Auckland was an image of what looked like a dog covered in spaghetti sitting in front of a curtain. And it has followed up the ‘un-billboard’ with another artistic and environmentally friendly effort, an ‘eco-billboard’ created by Special Group and DDB’s ex head of art Mike Davison to advertise its spring sale.
Around 50 industry heavyweights, middleweights and lightweights shunned the Ranfurly Shield match last night and instead gathered together at Studio Lumiere in Parnell to talk television. And, particularly, to talk about what the future held for television advertising. Colenso’s planning director James Hurman, MediaWorks chief executive Jason Paris and Image Centre Group’s Mike Hutcheson enlightened, extrapolated and entertained in equal measure as part of Pure Production’s Death, Taxes and TVCs event and, in the first of three posts about each of the presentations, we delve into James Hurman’s thoughts on what he feels is a misconception about the death of mass marketing and media.
Hot on the heels of Interbrand’s Top 100 Brands rankings, another study conducted slightly closer to home showed similar shifts towards technology brands in Australia, with Google, Microsoft, Apple, Sony, Nokia and eBay all making it on to the top ten list.
In a world-first for the global phenomenon that is TED, New Zealand’s own TEDx event, which is taking place on Sunday at Westlake Boys High School campus in Auckland, will be streamed live in partnership with TVNZ 7.
After a hugely successful inaugural conference in May that attracted more than 200 Kiwi marketers, Social Media Junction is returning for its second edition with six international speakers on 16-17 November at SkyCity in Auckland. And the theme this time around is ‘Achieving ROI in your Social Media Marketing Strategy.’
Colenso’s new campaign for Anchor set about breathing some new life into milk—a product that had, as a result of a focus on price, become seen as a something of a commodity—and create a point of difference for the brand. And, as well as a stellar TVC, outdoor and print campaign, Dow Design has had its wicked way with the packaging and given Anchor a new “vibrant, upbeat” look.
BNZ’s GlobalPlus has, up until very recently, been the only credit card where users were able to earn Air New Zealand Air Points through their everyday purchases. But the airline decided to expand its credit card offerings in November, which means New Zealand Airpoints Members can now earn Airpoints Dollars with a few new banking providers. And what better way to show off this exciting evolution than with a sexy, slightly ridiculous romp around Auckland with a blow-up doll.
… And just look at how their fancy new titles glisten.
Vaughn Davis
Parnell’s creative stocks have taken a battering in the last couple of days: Saatchi & Saatchi announced yesterday that its executive creative director Dylan Harrison was offski after just seven months in the job. And Y&R Auckland’s creative director Vaughn Davis is also leaving after ten years with the agency.
The Spikes Asia spikes were dished out last night and the 2010 ‘Asian Cannes’ was a bit of a two-horse race between DDB New Zealand, which was named Agency of the Year and helped DDB Group Asia Pacific to Network of the Year accolades, and Colenso BBDO, which was named Media Agency of the Year and placed third for overall Agency of the Year.
There was jubilation in the Saatchi & Saatchi New Zealand ranks when it signed up Dylan Harrison as executive creative director in January. Well, he’s off again, heading back to his old network and his native Australia after taking up the role of ECD at DDB Sydney.
It’s all go in New Zealand’s financial comms realm at the moment, with a bevy of big new campaigns, logo redesigns, repositioning statements and retiring frontmen spewing forth recently. And RaboDirect is the latest addition to that bunch, with a cool new campaign created by its new agency Shine, which took the account off Ogilvy in May.
Like us, you’ll probably feel a little bit dirty for even being interested in this, but Colenso’s Tim Smith, resplendent in a luxurious velvet jacket, and Saatchi & Saatchi’s Gemma Copas, dazzling onlookers with her polka dots, have left the other hideously unattractive finalists in their ridiculously good-looking wake after taking out APN Outdoor’s inaugural Advertising’s Next Top Model competition.
Who’s it for: House of Travel by Saatchi & Saatchi Auckland and Thick as Thieves
Why we like it: In the middle of a filthy New Zealand spring, a bit of global gallivanting seems like a particularly good option. And, with the internet taking plenty of wind out …
Auckland-based artist agency International Rescue is now representing animators in addition to its list of photographers and illustrators. And co-director Rob Finn says the move will not only allow clients to save costs and time by working directly with animators, but it will also offer access to a wider range of animation styles because the work of the 17 existing illustrators can also be animated.
Wammo, Pound & Mash returns this week with a look at the democratisation of creativity as a promotional tool. And some top billboard efforts from DDB for Spartacus.
It’s been a fairly wild and chilly Spring, so what better way to entice bundled up Aucklanders to their nearest McCafe to thaw out over a coffee than with a steaming Adshel bus shelter?
TVNZ raked in a fair few awards at the Qantas Film and Television Awards. And it added to its weekend haul at the Promax/BDA ANZ festivities, an awards show that aims to recognise the broadcasting world’s best promotional work.
A group from New Zealand cloud software developer Genesis Interactive claim to have come up with a “possible world first”, a tool called Comet SEO that aims to simplify the search engine optimisation (SEO) process for Kiwi companies.
He’s been a fixture of the New Zealand advertising landscape for 11 years, but all good things must come to an end and, after TBWA\ lost the ASB account to Droga5 a few months back, the axe was always likely to come down on Ira Goldstein, New Zealand’s best-loved bumbling fictional American banking spy.
New Zealand’s glitterati braved the elements and put on their best ‘take my photo’ smiles, Paul Henry used the c word and the broadcasting industry came together to pat itself on the back for a job well done over the last rather difficult 12 months as the winners of the Qantas Film and Television Awards were announced. And, in the usual stoush between the major networks, TVNZ came out on top.
In-depth readership surveys have shown that over 96 percent of StopPress readers are money-grubbing capitalists who love nothing more than return on investment, fiscal skullduggery, skyrocketing sales and massive profits. So it seemed appropriate to give away five double passes to Wall Street: Money Never Sleeps, a movie that marks the return of disgraced former Wall Street corporate raider/finance industry divinity Gordon Gekko. And for wannabe Kiwi corporate raiders with absolutely no shame, we’ve also got five Wall St BlackBerry cases to dish out.
TVNZ and MediaWorks trade recruitment blows; Saatchi’s creates a new role in an effort to ramp up ‘irresistability’; a man who struck fear into the hearts of marketing shysters hangs up his boots; and Omnigraphics, Villa Maria and Supply Design bolster their staff offerings.
Mother always said never to judge a book by its cover. But, as the finalist list for the The Maggies shows, the opposite applies when it comes to magazines.
In a deal estimated to be worth A$150 million, BBDO Worldwide, the advertising network of global marketing beast Omnicom Group, is hoping to increase its shareholding in the Clemenger Group from 46.67 percent to 73.67 percent as part of an increased focus on the Asia-Pacific region.
BOHICA. Here’s your regular injection of marcomms miscellany, which includes quake-related media facts, tales of the hugely popular pop-up Wellington restaurant/experiential marketing ploy in Sydney, Auckland City Council’s new film initiatives, accolades for font gurus, new bubbles, silver foxes, over the shoulder boulder holders, bland pasta spokeswomen, signs and even databases.
It’s been a rocky road at times, but the first year of public cycle scheme Nextbike has been a pretty successful one (as evidenced by the emerging business award it was handed by the Sustainable Business Network last night) and, to celebrate, it is extending its Auckland network to include the North Shore, an area that Nextbike’s marketing and sales manager Glenn Shaw says is not particularly well-endowed with outdoor advertising opportunities.