Kiwi cover stars shine as Maggies shortlist announced

Mother always said never to judge a book by its cover. But, as the finalist list for the The Maggies shows, the opposite applies when it comes to magazines.

Run by online magazine subscription business iSUBSCRiBE and sponsored by New Zealand Post, The Maggies were started in the UK a couple of years ago and have proven to be very popular over there. And Andrew Burge, chief executive of iSUBSCRiBE, was impressed with the response from Kiwi publishers in the first year of The Maggies in New Zealand, with 60 Kiwi magazine covers entered across the six different categories.

The general public will now be called on to vote for their favourite covers over the next five weeks at www.themaggies.co.nz. And the overall winner of the cover of the year accolade and individual category winners will be announced late October 2010.

“The range is fantastic, and the calibre absolutely second to none,” says Burge. “Whilst the competition was extremely tough, in judging the shortlist I think we’ve come up with a really good selection and it’ll be fascinating to know what the public make of it.”

John McClintock, management executive director of MPA and chair of the judging panel, says it was important to push the boundaries, rather than stay with the usual hum-drum.

“There’s such diversity among the shortlisted covers, especially when you get down to the specialist covers, and I think each one manages to successfully talk to its own audience.”

Peter Fenton, chief executive postal services of New Zealand Post was impressed by the overall standard of entries, and particularly with one of the business magazines.

Co., really caught my eye. It’s the image of Paul Reynolds, calling him The Boss. It made me want to pick up the magazine and look at what’s inside, so that for me was my personal favourite.”

The public will be rewarded for their votes with a $5 iSUBSCRiBE gift voucher, which can be redeemed against the entire range of over 200 magazine subscriptions. $1 from every subscription sold using these gift vouchers will also be donated to Cure Kids.

The finalists

Business & Trade

Co. (Oct 2009); Unlimited (Apr/May 2010); Unlimited (Jun/Jul 2010); NZ Property Investor (June 2010); New Zealand Retail (Oct 2009)


MINDFOOD (Jan/Feb 2010); NZ Life & Leisure (Mar/Apr 2010); M2 Magazine (Mar 2010); PILOT Magazine (Dec 2009); OH Baby (Autumn 2010)

NZ Rugby World (Feb 2010); NZ Rugby World (June 2010); Curl Magazine (Jan 2010); Ski & Snow Magazine (Jun 2010); The Cut (Feb/Mar 2010)
Food & Wine

Healthy Food Guide (Aug 2009); The Foodtown Magazine (Jun/Jul 2009); Dish (Aug/Sep 2009); Cuisine (Jan 2010); Cuisine (May 2010)

NZ Geographic (Jul/Aug 2009); NetGuide (Jul 2009); M2 Tech (Apr 2010; NZ Autocar (Dec 2009); NZ Lifestyle Block (Jun 2010)
Youth & Pop Culture

The Groove Guide (18th Nov 2009); Real Groove (May 2010); Pulp (March 2010); Pulp (June 2010); Prime Times (Jun 2010)

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