With Tourism New Zealand’s campaigns to China, Japan, Australia, the UK, USA and Germany now firmly unleashed, comes good news for New Zealand’s tourism market, with fresh figures from the Tourism Satellite Account: 2010 showing spending by international tourists in New Zealand increased 1.6 percent ($149 million …
The wheels of change seem to have been spinning in opposite directions in New Zealand’s bike industry, with online cycle magazine RoadCycling.co.nz announcing its retirement last week and Spot On Publications this week announcing the launch of New Zealand’s first dedicated road cycling magazine, New Zealand …
As the UK plunges into the depths of a freezing, grey winter, tonnes of Kiwi’s look as if they want to give it up, opting instead for beaches, BBQ’s and that season called summer. Marmite’s Bringing Home the Kiwis competition, which will bring home 100 Kiwis for …
Next year is the 75th anniversary of Tip Top. So, as part of the celebrations that are sure to come in the new year (and to herald the arrival of the prime time ice cream consumption period sometimes known as summer), Colenso BBDO and up and coming Sweet Shop directors Mark Albiston and Louis Sutherland have gone to town—and country—and made eight almost documentary style, nostalgia-inducing commercials that are filled to bursting with all the ingredients of the classic Kiwi summer.
It’s that time of year again: Sausages are consumed voraciously, jandal-adorned feet almost instantly become sunburned, refreshing beverages are sought and summer advertising campaigns are released. And, following on from the man-heavy launch spot for the new Ranfurly Frontier lager a few weeks back, Lion Nathan and Publicis Mojo have also entered the masculine mainstream beer fray with a new number for Speight’s, which documents a rather urban Southern Man’s domestic journey to dish out a few cold Gold Medal Ales to the boys.
In this edition of Ads@6, there’s one dominant and quite unusual theme, with Countdown continuing to go for the media jugular and blast everyone for two minutes (but only on ONE) with its ‘Meet the Colemans’ soap launch, its Richard Till spots and a few other Countdown-related comms.
“They are a Saatchi client, they are a Colenso client, they are a DDB client”. I hear this all the time from ad agencies and I hate to break it to you, but the deep romance you have with your peacock, trophy brands is often not reciprocated.
Following on from requests from local advertisers and in an effort to replicate the success of parent ninemsn’s opt-in email initiatives, MSN New Zealand has released a new service called Hotmail Featured Offers that allows advertisers to promote their wares to local Windows Live Hotmail users.
The last time we heard from the Toot Group they were trying to spread the meaty truth and destroy the sausagey lies as part of a campaign for Harrington’s Sausages (in fact, the ‘Know Your Sausage’ poster made as part of the Sausage Awareness Week still hangs proudly from the StopPress walls). And now the gang is back with some more good work for The Trusty Delivery Co., a new grocery service modelled on a successful business in Australia that is aimed at busy, environmentally conscious shoppers who can’t be arsed going to the supermarket.
There’s always plenty of discussion in the ad industry as to where the line between plagiarism and creative inspiration is drawn. TV3 has felt the cool accusatory breeze a couple of times this year with some of its promotional work. And, after Colenso discovered two of its Vodafone commercials …
A relative outsider has stormed through the pack to take out the supreme award in the inaugural New Zealand edition of The Maggies, with the January 2010 issue of women’s surf and snow magazine Curl beating out the big boys to take Magazine Cover of the Year.
For all those looking for some insight into the latest global trends in the realm of unaddressed mail and catalogues, the ‘International Catalogue Exhibition’, which is sponsored by PMP Distribution, is being held over three days (26-28 October) at Auckland’s Heritage Hotel. It’s basically junk mail nirvana.
Who’s it for: Telecom by Saatchi & Saatchi and Prodigy Films
Why we like it: 2010 was a year Telecom would probably rather forget, but it’s obviously hoping to go out on a good note and has gone back to the advertising it knows best with this …
New Zealand Post has been in the news recently after announcing the arrival of ‘Localist’, a start-up directory business that aims to target Auckland’s small to medium sized businesses, where the local advertising market is thought to be worth around $600 million a year. Yellow responded to the threat with an $8 million investment and the promise of 100 new national sales roles. But away from all that excitement, New Zealand Post Targeted Communications has launched another marketing toy called iTRY, a digital-to-mail sampling solution that gives companies an opportunity to get their products and services into the hands of consumers to trial.
State’s recent ‘My 3 Things’ campaign aimed to show Kiwi consumers the company was actually very nice, cared about your stuff and, quite perplexingly, was looking to find a way to insure the things that were uninsurable. Now DDB New Zealand and AMI Insurance have taken a similar—although more light-hearted and colloquial—approach with a new campaign and repositioning statement for the company that aims to show it ‘Insuring New Zealandness’.
Much like watching an All Black return from injury, the marcomms sector always keeps a very close eye on the communications work of companies that have recently suffered some kind of PR crisis. Certainly, when Telecom’s Paul Reynolds came out in his waders in Glenorchy after the XT debacle with an apologetic number asking New Zealand for forgiveness, opinions on whether or not this was appropriate spewed forth. Since then there have been plenty of ads promoting specific deals and products (sadly, the on-air proposal didn’t really work out either), but Telecom and Saatchi & Saatchi now appear to have resumed normal branding transmission with the release of a beautiful new TVC (by Prodigy films), print campaign and positioning statement ‘From here we can do anything’.
After a period of relative silence on the self-promotional front, Ogilvy has been making up for lost time recently and trumpeting a host of its new work. And the latest addition is a new, characteristically quirky summer campaign for L&P that aims to appeal to young Kiwi malingerers.
Y&R New Zealand’s digital and interactive specialist arm VML@Y&R is now up and running, with Nigel Hammersley and Michael Gregg, two of New Zealand’s most experienced digital practitioners, taking charge of the newest addition to the global network.
The Best Design Awards are recognised as the leading celebration of excellence in the design industry. And as the official awards of the New Zealand Designers’ Institute, it holds significant gravitas as an indicator of the current role that design is playing in the wider marketing landscape.
As the well-known Queenstown saying goes: “It’s tourist season, but, sadly, you can’t shoot them”. And to try and further increase visitors over the upcoming summer boom time, Tourism New Zealand has launched a fresh marketing offensive in China and expanded its digital campaigns in Japan, USA, Canada, UK and Germany, all of which signify a marked change of strategy following the addition of digital specialists Amnesia Razorfish to its agency roster.
The myth of the subliminal message in advertising is a long-standing one. But Ogilvy and All Good Bananas haven’t given up on that marketing dream and have employed the services of some cool instore technology called ‘Audio Spotlight’ to impart a message about fair trade and environmentally friendly bananas directly into the ears—and brains—of unsuspecting Kiwi shoppers.
Given the stellar performance of the yellow orb known as ‘Old Brighty’ over the long weekend, you probably didn’t receive your regular dose of television advertisements. So here’s a whole heap of them to welcome you back. This time round the love-hate relationship with Tower’s Brian and Lisa continues; TelstraClear launches its big TV push to celebrate 20 years of Kiwi service; the next ad in the RaboPlus ‘It Pays To Focus’ series continues the good form; and, despite threats to pull its advertising from TVNZ following the Paul Henry furore, Countdown instead releases a massive new soap opera and forks over a whole heap of cash to block out ONE’s ad break.
If you miss today’s 5pm deadline to enter the New Zealand Marketing Association’s RSVP and Nexus Awards, they would like to alert you slackers to the fact that, if you pay your extension fee, there’s a maximum of one extra week to get your entries in. Also, early bird discounts for Social Media Junction 2 run out next week.
Oliver Maisey takes up some new creative reins, Naked adds two senior comms planners to its roster and Perceptive loses one of its account managers to social media.
The NBR gave Stuff’s digital billboard promotion a bit of grief this week after it suffered from a few technical difficulties. But the glitches have obviously been ironed out and Fairfax is now using arbitrary capitalisation to trumpet the arrival of “New Zealand’s First Interactive News Billboard” in Aotea Square in Auckland.
It started with a kiss, it led to an unexpected addition to the family and it’s ended with a massive new campaign for Countdown. So, meet the Colemans, the newest soap operatic addition to New Zealand’s advertising landscape.
It’s the world’s biggest and fastest auction, it handles more micro-payments than all of the world’s stock exchanges and it was deemed fairly risky when it was launched almost exactly ten years ago, both by those responsible for coming up with it and by others. So bow down and give praise to (or, if you’re in the newspaper business, swear at) the game changing advertising system known as AdWords, a system built by a team of Google engineers and salespeople who bet big on a few core insights and won.
We reported on the unofficial results that placed New Zealand ninth best country overall soon after the big leonine haul at Cannes this year, and the just-released official report has confirmed our position in the top ten—and not per head of population, either, just flat out ninth most creative country in the world based on the awards Kiwi agencies won at the prestigious advertising event.
There seems to be an underlying disdain for the persuasive arts among the masses, something that can presumably be put down to a combination of outright envy and the (slightly) misguided belief that you dastardly marcomms schemers are somehow able to trick them into parting with their cash through the wonder of advertising. But there’s certainly no shortage of interest from the aforementioned masses in the commercial messages that grace their screens and, much like Paul Henry, this strange love-hate formula creates TV gold, as evidenced by the continuing popularity of the Fair Go Ad Awards.
MediaWorks TV launched its new season line-up in Wellington this morning. And the Auckland launch is scheduled for tomorrow. But there’s sure to be slightly more interest in some the programming decisions than there usually is after it announced today that its two major channels are set for a rejig, with C4 being re-launched as a mainstream entertainment channel known as FOUR and TV3 moving directly into TV One’s demographic territory.