Its DB Export TVC may have been pulled off air after a complaint was upheld by the ASA in connection to the misuse of historical footage, but Colenso BBDO must be feeling pretty good right about now after news the TVC has picked up an honourable mention as part of the inaugural Ads Worth Spreading challenge, established by non-profit organisation TED.
Down to the Wire, a website developed and helmed by online digital creative’s heyday!, has won Most Outstanding Website at the ONYAs.
The ONYAs, not so much an acronym as it is techy-wordplay, picked Down to the Wire out of four finalists, the other three being the NZ On …
It’s no secret that Lion Nathan has been perusing the agency field for someone to give its Steinlager brand a bit of fresh lovin’. And now the winning agency has been revealed as DDB. But Scott Wallace, group business director at DDB, wants to make it clear the agency will only be working on one project for Steinlager this year.
The CEO looked worried. The share price is down another few cents. Where will it finish up? The revenue figures didn’t look too flash either. A report she received from Sales told her that they had lost 142 customers in the previous month and they gained only 98 new …
After a fair bit of digging and probing, we can reveal the creative buffs behind the Labour Party’s new design are advertising agency Barnes, Catmur & Friends, with head of design Crispin Schuberth responsible for the final logo design. But unlike politicians, getting a straight answer from the agency about the design was easy.
It is with great sadness we let you know that PRINZ chief executive Paul Dryden has died as a result of complications while being treated for cancer.
It worked last year when TBWA\ creatives Iain Neallie and Tara McKenty somehow managed to scavenge their way to Cannes by selling fictional stocks in themselves. And the disease is obviously catching at the Auckland agency, because another fledgling creative pair are hoping to get themselves a free trip to Adfest in Thailand by buttering up the nation’s muscliest silver fox through the power of song.
A number of contenders this week, but in PC gone mad Kiwi fashion, why choose one winner when you could have three winners instead?
Who’s it for: Tui by Saatchi & Saatchi and Flying Start
Why we like it: Kiwis pride themselves on their storytelling. And a wee …
…as Total Media names its managing director (and Omnicom Media Group announces its new big cheese for Australia/NZ); 2degrees finds a multi-lingual comms manager; a marketing guru joins the academic ranks at Massey University; The Sweet Shop and CAANZ choose New Zealand’s reps for the Young Lotus competition at Adfest; Naked outgrows its villa and heads for K’Rd; Tribal Fusion launches in New Zealand with Brendan Muller at the helm; Crossmark restructures its management and is on the hunt for a managing director in New Zealand; and Cutting Edge promotes a veteran to top dog.
Applications for the inaugural James & Wells: Fashion Communication Design Award, a joint effort from Fashion Industry New Zealand (FINZ) and James & Wells Intellectual Property to celebrate creativity and excellence in fashion-specific communication design, are set to close on 11 March.
The award is open to all New Zealand clothing designers …
We New Zealanders like to think of ourselves as fairly tech-savvy bunch of early adopters, and while there is no doubt the digital realm is rapidly expanding here—both in terms of overall internet use and as an advertising medium—a study of 50 of the country’s most popular websites to see how they took advantage of interactive tools such as blogs, social media and online communities has found many of them are still stuck in the Web 1.0 era and are not doing enough to engage and interact with their customers online.
CAANZ has extended its generous hand unto you and given tardy entrants an extra week to get their material in for the Media Awards. Entries are now due on 21 March.
Colmar Brunton’s latest study into the mysterious yoof realm has put 20 somethings under the microscope and some of the results show why marketers shouldn’t be treating those aged between 15 –30 as one group.
Colenso BBDO is an agency that prides itself on creating work that’s interesting enough to create conversations. It probably doesn’t pride itself on having work pulled for breaking the rules, but that’s happened twice in the past few weeks, first with the DB Export TVC that was removed from television, cinema and online after a complaint was upheld by the ASA and then with the massive viral video Rear View Girls for Levi’s that, after more than seven million views, was pulled from YouTube for violating its terms and conditions.
There’s already plenty of fundraising going on to support those affected by the earthquake but hopefully there’s room for a little bit more, so the organisers of the Promise to Pip campaign, an initiative launched by industry luminaries in support of cancer stricken RAPP/Tribal senior account manager Pip Mills, are asking those in the biz to get their tickets for the fundraising event being held at La Zeppa on Thursday 10 March.
It’s all action for Tui at the moment: it’s just released a new Facebook app, it’s put its gnomes on TV for the first time as part of a big promotion, it’s treading a fairly fine line with some of the comments from the lovely ladies competing in the Miss Tui competition and now it’s just released the follow up to the impressive ‘Brewing Legends’ brand ad that was set free before Christmas.
There’s been a fair bit of discussion about the current relationship status of Speight’s and Publicis Mojo after the Aussie branch appeared to take charge on a couple of recent TVCs and Shine nabbed some project work that will see it continuing the Southern Finishing School series. But apparently it’s still business as usual and in some slightly better Speight’s-related news, a four-page ad promoting the Speight’s Coast to Coast has won the February NAB Newspaper Ad of the Month award.
As those who use business quips occasionally say, the topline’s for vanity and the bottom line’s for sanity. And if that’s the case then big Aussie publisher APN is relatively sane at the moment, with the New Zealand business reporting growth in earnings before interest and tax of 10 percent in the year to December 31. And, in what has been classified as a “reasonable investment” for APN Outdoor, it has added OGGI’s billboard assets to its already sizable stable.
We’ve been regularly updating the page of fund/spirit raising initiatives aimed at helping Christchurch residents, but we’ve been in contact with a few Christchurch business owners who want readers—and customers—to know they’re operational again. Of course, cashflow is crucial at this stage to keep the local economy going, so one week on and, while the cordon is still in place, some businesses in the wider marcomms industry are starting to kick back into gear and are eager for work. So if you’re open already, if you’re muddling through in temporary offices, if you know of any businesses that have opened, or you want to let readers know your plans for opening in the future, email [email protected] and we’ll update this page accordingly.
TVNZ corporate affairs’ Megan Richards didn’t want to say much, but told StopPress that there hasn’t been a formal announcement yet and the broadcaster has had no advice from the Government, and right now, all the talk is just speculative. But several media releases and a John Drinnan …
Pitching for any account is a competitive affair but when you’re pitching for a lucrative account that features five big-name, top-end car brands, you better be firing out the big guns. And that’s just what four agencies are currently doing as they muscle it out to win the …
TVNZ is introducing a new service for its vision impaired Coronation Street enthusiasts. The service, called Audio Description, launched on Tuesday this week and is described by TVNZ Corporate Affairs’ Megan Richards as “the visual equivalent of captioning for hearing impaired audiences”. Similar services are already available in the UK and US.
Starcom recently snatched fourth quarter victory at the Yahoo!Xtra Digital Strategy Awards, and its Emirates Luxury campaign was deemed good enough to beat out the the other three quarterly contenders—MEC with its Caltex with Techron campaign, joint team Gladeye and Zed Digital with the House of Travel mixandmatcher and Spark PHDIQ with its Unilever Sunsilk Co-creations campaign—for the overall 2010 title.
…as ACP backs up its recent restructure with a few promotions; Air New Zealand welcomes a new board member; 3d Interactive enlists the services of another human; and The Sweet Shop adds an awarded director to its global ranks.
The Tui gnomes have been an integral part of the beer’s brand activity for the past eight years but they’ve never ventured out of the garden and onto New Zealand’s TV screens. Until now, that is, because DB and Saatchi & Saatchi have put the gnomes on the telly as part of a big on-pack and on-premise competition that’s offering a few lucky Kiwis a chance to win a ‘Tui Super Send Off’. But it’s another Tui promotion that caught our attention, for very different reasons.
The All Blacks are everywhere these days, flogging houses, beer, Coke Zero, undies, national airlines, deodorant, sporting gear and a massive range of other products. And after the consumer votes were tallied by Colmar Brunton for February’s round of the Ad Impact Award, Rexona’s All Black-laden ‘Rituals’ ad by Naked Communications Sydney and Curious Film’s Lance Kelleher has taken out the top spot.
Hypermedia already has the in-store media for the Progressive supermarkets around the country locked down. And it’s hoping to add a few more national retailers to its arsenal with the establishment of demonstration business Demoworks and a new executive team.
The New Zealand Press Association now has fewer mouths to feed after cancelling content contracts with some of the country’s larger media companies. And while those affected by the loss claim it will have limited impact on their news services, it does appear to be an acknowledgment from the print media sector that different mediums are now competing head-on for online traffic—and the advertising revenue that follows.
As part of its Better Business, Better World study, Colmar Brunton probed over 2500 New Zealanders to see what they thought of—or knew about—sustainability. And when it comes to the brands Kiwis perceive as being the most sustainable, ecostore, Toyota, Meridian, Air New Zealand and The Body Shop were named as the top five.
After some lengthy negotiations, Tangible Media has sold Classic Driver and NZ Today to Christchurch-based publisher SW Media, a company associated with the successful online classic car sale website www.simplyclassics.co.nz.