Opinion
Cracking the moral code: Rich Adams on how to keep experiential marketers in line
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Over the years it’s evolved under many different names, from field marketing, brand experience and even experimental marketing. But experiential marketing is finally beginning to establish itself as both a name and a discipline in its own right in New Zealand marketing circles. And this is giving rise to the trend for guerilla marketing techniques, live stunts and a variety of other non-permission based campaigns. As these become more commonplace, we’ll see these activities get closer and closer to the mark of what is and isn’t acceptable. So is self-regulation the right answer?  

Opinion
Operation disappear Dan
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Due to moderately popular demand, our immature penchant for photoshopping heads onto different bodies and a desire to help New Zealand come to terms with the crushing loss of our broken talisman, we’ve decided to ‘disappear’ Dan Carter, just as our quarter final opponent did in the 1970s and 80s. Piri Weepu looked good as a Daikin heatpump. So here’s how Colin stacks up as an off-field replacement. 

News
Mammoth and Shine dip it, dip it real good
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If men had their way, chips and dip would probably have its own segment on the food pyramid. And now, following on from the very successful launch of Mammoth Supply Co. yogurt, ice-cream and iced coffee ranges last year, Fonterra and Shine have referenced that manly desire with a very funny new ad for its new range of peri-peri, Kiwi onion, nacho cheese and spare rib dips that makes fun of nerds and nibbles and once again features the husky cowboy tones of Sam Elliot.

News
Ads@6: 14 – 27 September
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Rugby World Cup orientated advertising continues to find touch in this latest round of Ads@6, with Hayley Westenra, RWC 2011, the Warehouse and Mastercard gaining territory. Elsewhere, Jude Dobson keeps you regular and optimises bowel health for Phloe. Crash test dummies take one for the team. “Ew it’s a big giant hand thingy” scaring Bruce and Brian, for 2 Degrees. And fortunately Jane Eyre makes an appearance and raises the tone.

News
Responsible drinking meets responsible driving as Heineken moves message to appropriate medium
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Heineken’s global ‘Enjoy Heineken Responsibly’ campaign aims to “inform and educate consumers about the safe and responsible consumption of alcohol”—and, ideally, the safe and responsible consumption of Heineken. And now it’s ramping up its efforts to drill that message in at the business end of the RWC with the official launch of its ‘let a sober driver take you home’ taxi campaign in Auckland. 

News
Test drives, awkwardness and tinkering
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Who’s it for: ASB by Droga5 and The Sweet Shop

Why we like it: It’s a good way to explain why ASB is better than its competitors. It’s got some added gravitas with the voice talent of Dame Judi Dench. And it’s a nice …

News
Talk yourself up, win Stoneleigh delights
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Ahhh wine. You like to drink it. We like to give it away. And we’ve got a special gift box of four varieties of Stoneleigh’s new range of Marlborough Latitude wines (Sauvignon Blanc, 2011 Pinot Gris, 2010 Chardonnay and 2010 Pinot Noir) to give to one lucky reader. So add a comment to the wall telling us why you deserve it and we’ll send out the $110 pack to the best effort. 

News
No hang ups at NAB ad award
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Despite a large number of Rugby World Cup-related press ads dominating September’s newspapers, .99 has won this month’s NAB Newspaper Ad award with its call plan ad for Vodafone.

News
ASA keeps Vodafone in the dogbox
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Vodafone’s been on a bit of a horror run with bureaucratic entities recently. It’s already been pinged twice for misleading advertising and there are four more court dates with ComCom for separate offences on the horizon. And now it’s been pulled up by the ASA for an ad made by .99 that featured the always dodgy fork and toaster combo. 

News
We believe (you’ve broken the rules), says ASA to Lion
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Steinlager’s impressive ‘We Believe’ campaign to celebrate 25 years sponsoring the All Blacks has so far managed to evade the legal clutches of the IRB/IMG gatekeepers, despite stepping on Heineken’s toes and stealing a big chunk of its RWC thunder. But it hasn’t managed to evade the legal clutches of the ASA, which has smacked Lion on the hand for a print ad that featured a picture of the white can with the line ’30 names we can believe in’. The ad featured in the papers the day after the All Blacks squad had been named and was deemed by a majority of the complaints board to contravene the restrictions around heroes of the young. But does this ruling show the letter of the law is being taken too far? 

News
Chips on his shoulder
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As Jon Bon Jovi knows, going out in a blaze of glory is always the best way. And Arch West, the man who founded Doritos, is doing just that for his funeral, as a full-page—and slightly macabre—print ad that featured in the Herald attests. 

News
What’s in a Dame? ASB banks on ‘Experience’ for new campaign
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As the old phrase says, you go into a bank looking for your girlfriend and end up leaving with her mother. And while a likable bank may seem like the quintessential oxymoron, ASB is typically near the top of the customer satisfaction charts in comparison to the other big competitors. Now, following on from the first and fairly controversial incarnation of the big Creating Futures rebrand, it has taken a step in a slightly different direction with the launch its new ‘Experience ASB’ campaign over the weekend.

News
NZ Book Month brings home the silverware
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Big ups to NZ Book Month and its agency Rapport Advertising and Marketing for taking out four awards at the prestigious 2011 Promo Awards in Chicago. It was the only New Zealand ad agency to be honoured, alongside other winners such as P&G, Coca-Cola and Kelloggs.

Opinion
A nation mourns…
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Like many New Zealanders gagging for a long-awaited Rugby World Cup victory, the news that Dan Carter was out of the tournament with a groin injury that obviously came about because it was poisoned by the South Africans ripped our knickers and left a gaping void in our now husk-like hearts. As a very valuable marketing property, many of the brands he endorses, such as Jockey (maybe he should’ve been kicking commando, a la Andre Agassi?), Daikin and Philips, will also be devastated. Before the injury, seeing him on TV or half-nude on a massive billboard was a reminder that our hero was here to vanquish the enemies. Now they only serve to remind us of what we have lost and could forever be linked to pain and suffering. So, for the nation’s good, we propose taking the Stalinest approach and changing history by modifying all marketing campaigns featuring our man Dan. To start the ball rolling—and in honour of the tweet that said “serves him right for being a heatpump”—here’s what we think his ideal replacement would look like in the role. Interestingly, Piri doesn’t look quite as creepy.

News
StopPress’ alternative RWC infographics: cannabis use
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In news that’s sure to warm Don Brash’s libertarian cockles, it turns out we’re leading the rugby world when it comes to smokin the ‘erb, as this wee infographics.co.nz ditty shows. If the IRB gives out a $10,000 fine to Samoan player Alesana Tuilagi for wearing a branded mouthguard, one can only imagine how much it’ll cost the All Blacks when Graham Henry makes a bong out of the Webb Ellis trophy on October 23 for a celebratory toke with the team. 

News
Spring brings new HR life…
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…as Clems hires an experienced digi-boffin, Designworks adds another senior string to its management bow and Reach Media and Positively Wellington Tourism both announce new business development managers.

News
Show us your buns
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In another pump of patriotism McD’s has released a third ad saluting the unconventional spirit of Kiwis, and celebrating our innate ability to tinker with things in an effort to make them better.

News
Battle of the bananas: Dole thrusts, All Good parries
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All Good Bananas won the Sustainability prize at the TVNZ-NZ Marketing Awards recently. And, according to its entry, it managed to gain four percent market share and sell its Fairtrade bananas at a premium. But not everyone is singing its sustainable praises, as evidenced by an email we received from Steve Barton, the New Zealand representative for Dole Asia, that questioned the assertions made by its smaller competitor. 

News
Winks gets nod
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We searched over hill and over dale for the perfect deputy editor on NZ Marketing and StopPress.co.nz. And it was a highly sought after position. But in the end ex-Campbell Live bod Catherine Winks beat out the guy with experience in the adult entertainment industry and the guy who started off his interview by saying he hated advertising. 

News
Dear Leader turns DJ
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In an apparent first for New Zealand, Prime Minister John Key will be hosting a one-hour radio show this Friday, 30th September from 2pm on RadioLIVE, and he’ll be chatting with a few special guests, including Sir Richard Branson and our other Dear Leader Richie McCaw.

News
Alt’s algorithm-savvy Auckland Art Gallery branding
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MoMA as a name might work well for New York’s Museum of Modern Art, but apply the same acronym theory to Auckland Art Gallery (AAG) and Alt Group’s Dean Poole reckons it would sound more like something “the cat would bring up”. No, according to Poole, having the consistent theme of ‘ART’ running through the redeveloped gallery’s new branding is much more effective.

News
Young & Shand discovers large growth, gives birth to ‘web/dev eco-system’ in Britomart
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Young & Shand, a digital agency that flicked the switch at the end of 2009—and at the height of the recession—has gone from three staff to nine in the past year, has recently added Jasons Travel Media, Lucky Rentals and Goodman Fielder brands Puhoi Valley and Kiwi Bacon, and now has a total of 45 clients on its books. But, not content with mere digital domination, it’s now moving into bricks and mortar by attempting to create a creative hub in an office it has secured in Auckland’s Britomart.

News
Hawke’s Bay backing the Black Sticks
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In a possible world first, an entire community has joined together to sponsor a national sports team in its quest for Olympic glory. The Hawke’s Bay have partnered with New Zealand’s national hockey teams – the Black Sticks men’s and women’s teams – to give them the support they need to take on the world’s best next year in London.

News
Bell bows out as Tangible modifies management
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Image Centre Group has this week started a review of its publishing business and, as a result of a more streamlined management structure, Martin Bell, Tangible Media’s chief executive, co-founder of HB Media and deputy chair of the MPA board, has resigned. 

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