Saturday, June 13
stoppress.co.nz stoppress.co.nz
stoppress.co.nz stoppress.co.nz
Get the latest direct to your inbox twice a week. Sign up today.
News
Curse of the research-ruining subject line
By

Place this in the ‘always check your mailouts before you push send’ category. We received an email from a Sydney-based market research company called The Seed asking us to fill in a survey being run on behalf of a “major out-of-home media company” that needed to remain secret because knowing its identity could influence the answers and compromise the findings. Unfortunately, despite an explanation for the anonymity in the body of the email, the subject line read: Adshel benchmark survey 2010. Whoopsie daisies. There but for the grace of God go us. In discussion with Adshel, the survey has been recalled and the research has been canned. But, on the plus side, The Seed is still honouring its commitment to the prize draw of 10x $100 Westfield vouchers.

News
3 Wise Men gives the shirt off its back for charity
By

3 Wise Men is a clever company. It sells good products to men at a good price; its largely print-based ad campaign by Josh & Jamie/Assignment Group is always entertaining and memorable; and its policy of only working with good bastards is a noble business strategy. Now it’s become the good bastard by launching two limited edition Cameron Wilson shirts as part of its summer collection, with $20 from each shirt sold going to the cancer charity the range is named after. 

News
Oh Snapr! Kiwi app set to kick off ‘the world’s biggest photo fight’
By

Snapr, a Kiwi-conceived free photo sharing and geo-tagging app has made a bit of name for itself after being given some cash by New Zealand Trade and Enterprise, endorsed by Microsoft and used to show the glamour shots during New Zealand Fashion Week. Now it’s added a dose of the digital marketing term du jour—gamification—to the recipe with a photo sharing game called Capture the Flag that’s captured the attention of some major Kiwi brands. 

News
Colenso shoots, scores, Spikes
By

It was a 21 gun salute for Kiwi agencies at Spikes Asia, and Colenso BBDO was the sharpest shooter, taking the Digital Grand Prix for its Pedigree adoption drive, two golds, a silver and two bronzes.

News
Sky and DDB promote rooms with a view
By

Things are looking pretty rosy for Sky at the moment. Huge demand saw it briefly run out of MySky HD recorders in the lead-up the RWC and, judging by recent revenue and subscription figures, one could argue that it’s actually the national broadcaster. But, as this typically entertaining new ad from DDB and Curious Films shows, the company’s not content with its lot just yet and is adding to its product offering with ‘Guest Select’, which gives its hotel and motel customers the opportunity to put a decoder in every room. 

News
Rise and Shine: creative heavyweight Julian Andrews joins local indie ranks
By

When they’re not opening bars in Britomart, the good folk at Shine Ltd are getting themselves a bit of a reputation as one of the country’s hottest indie ad/design shops. In addition to its stellar work for Fonterra’s Mammoth and Lion’s Mac’s, it’s recently won Speight’s, Freeview and Stuff.co.nz. And where there are account wins, there are generally new staff to work on them. Enter Julian Andrews, a highly awarded and experienced creative boffin from the UK who’s just been appointed as the Auckland agency’s deputy creative director. 

News
BallantyneTaylor connects with CallPlus
By

Independent New Zealand B2B agency BallantyneTaylor has won the CallPlus business after a strategic presentation to the company in July. The account was previously with Republik, which won it in February last year but resigned this year.

News
Ads@6: 9 August—6 September
By

It’s full speed ahead for Rugby World Cup orientated advertising in this latest round of Ads@6, with Coca-Cola, TV1 and the Warehouse all taking a piece of the rugby pie. Elsewhere, fat green monsters make an appearance for Mucinex, Mini Countryman cars multiply and take over a city, and Pak’nSave pulls out its stickman star once again to help celebrate its birthday.

News
Thanks a thousand, New Zealand, says Boundary Road Brewery
By

Back in June, Boundary Road Brewery, the newly rebranded Independent Liquor, launched a campaign to celebrate the launch of a ‘craft range’ that asked Kiwis to be the arbiter of taste and choose their favoured variety of beer, with the winning brew eventually released commercially. The print campaign asking for tasters took out the NAB ad of the month award and now it’s followed that up by acknowledging the 999 humans who tasted and chose the Chosen One beer with an ad in The New Zealand Herald that listed every one of them by name.

News
Brancott Estate marks its RWC turf with, er, turf
By

Rugby World Cup (RWC) sponsorship activity is already rampant and as some visitors get set to make the most of the tournament by heading along to the games or watching them at Party Central, they’re being given a taster of what they’re in for, quite literally by way of taste. RWC sponsor Brancott Estate, in conjunction with EYE and creative agency Pim, has created a virtual vineyard at Auckland International Airport that stretches across both arrivals halls and extends onto travelators, walls, floors and ceilings.

News
Pure and simple
By

Who’s it for: Smirnoff by Leo Burnett Sydney and Curious Film

Why we like it: It was a bit of a coup for Darryl Ward to get this shoot. But, as you’d expect from a chap who won two Cannes Grand Prix awards in one year …

News
On the recruitment drive…
By

… as Federation adds both staff and clients, Designworks appoints an experienced business campaigner to the new role of client strategist, Magnum hits double figures, Eleven adds two new accounts, Mike O’Sullivan to pass judgement in London and video and social/casual gaming network VENA adds an Asia Pacific COO. 

News
Here’s to 20 years of Absolutely, Positively Wellington
By

On 4 September 1991, a classic Kiwi slogan was born. 20 years later and, love it or hate it, the Absolutely Positively Wellington brand is still doing the business. So, to celebrate this auspicious anniversary, the good folk at Positively Wellington Tourism and Touch-Cast created a video charting the brand’s history. 

News
DDB and Colenso put on the Spikes—UPDATED
By

After a record 3647 entries, the 55 jury members for Spikes Asia have released the shortlists for Print, Outdoor, Media, Direct, Promo & Activation, Design, PR, Radio, Digital, Mobile and Film. And DDB NZ is at the front of the Kiwi pack with 15 nominations, with Colenso BBDO close behind on eight. 

News
Barkers goes Black in new campaign, acknowledged for e-commerce success
By

Every man and his dog is trying to get a piece of the rugby pie at the moment, some officially, some not so officially. Barkers is the official formalwear supplier to the All Blacks, and to leverage its sponsorship it’s just launched the ‘Not Any’ campaign. But wait, there’s more: Barkers has also been named as the only New Zealand finalist in the Australasian Online Retail Industry Awards (ORIAs), the only awards in Australasia that recognises and rewards excellence in ecommerce retailing. 

News
&some Rookie Marketer of the Year: Max Woodhead
By

Photo by Paul Statham

AUT became a university just ten years ago and while its compelling consumer-facing brand was doing the business, its 14 Research Institutes had grown organically until 2009 and had no overall marketing, brand or strategic direction—even though research success plays a big role in establishing a good reputation. Enter 30-year-old Max Woodhead, who worked in marketing for sport and recreation and applied sciences and whose job it was to help build a research brand from scratch, unify the view of these disparate research strands, get the notoriously headstrong academics and institute directors to believe in the project and eventually build AUT’s overall brand, attract better post graduate academics, foster better research outputs and bring in more funding.

News
Nielsen diagnoses rugby fever in 81 percent of nation
By

In case you haven’t noticed, the nation has fully embraced the Rugby World Cup, as evidenced most clearly during opening night festivities, when, according to a special survey of all the individuals (15+) in Nielsen’s 500-home TAM panel, the opening game was watched by 81 percent of all New Zealanders, with 11 percent of those watching it at a pub or outdoor venue. 

News
Fairfax rings changes within Kiwi divisions
By

The latest annual report from Fairfax painted a fairly grim picture for the Australian-owned media company, with a loss of A$401 million on the back of a A$651 million writedown in the value of its mastheads and a 40 percent reduction in the value of its share price this year. In an effort to raise capital, local teacher’s pet TradeMe is set to be partially floated and changes are also being made within both the New Zealand newspaper and magazine divisions.  

Opinion
StopPress’ alternative RWC infographics: alcohol consumption
By

As all regular pub-goers know, alcohol often acts as a performance enhancing drug when it comes to playing darts, pool and, on rare occasions, ‘the field’. And while it’s generally accepted that it’s the opposite of a performance enhancer for practically everything else, and particularly rugby, infographics.co …

News
Fast paste: Phantom gets creative to promote big new site
By

There’s been some major consolidation in the outdoor sector of late. APN bought Oggi and submissions are currently open should you want to have your say to the Commerce Commission about iSite’s bid to buy OTW. But while the big two fight it out, the smaller guys keep trucking on and Phantom Billstickers has added one of the country’s premier street poster sites at the corner of Symonds and Alex Evans St in Auckland to its arsenal. And it’s kicked it off with a nice bit of creative self-promotion.

News
Substitutes brought on…
By

…as the Ogilvy juggernaut keeps rolling, SparkPHD hires an ‘Irish media maven’, The Radio Network’s long-serving chief exec gets set to step down, Fluxx welcomes the co-founder of the Beige Brigade, Naked nabs a new comms planner, International Rescue adds five newbies to the flock, Media Design School tastes glory in Los Angeles, Lily & Louis wins a couple of accounts, ActionActors takes to the stage and Mark Hanson sets up a new kind of PR agency. 

News
AIM Proximity’s stop-motion desk art
By

There have been quite a few changes at AIM Proximity recently. Adam Good left for the bright lights of San Fran and 12 staff have been sent up the road to work at .99 on the Vodafone account, which is about to go to pitch after moving from Colenso. But there are obviously still enough inhabited desks to make this nifty wee stop-motion video, which was created in one night by using items from employees’ desks. 

News
The powerful few: Kiwi media becoming plaything of global shareholders, say researchers
By

The News International phone hacking saga put the cosy network of media and government in sharp focus and showed how powerful media organisations can extert undue pressure on lawmakers and law upholders. And, according to a report by AUT University’s Research Centre for Journalism, Media and Democracy (JMAD), similar trends—and their associated dangers—are also evident in New Zealand. 

News
CarboNZero Sustainability Award: All Good Organics
By

Per capita, New Zealand has the highest rate of banana consumption in the world. But, because we can’t grow enough of them ourselves, importing them is the only way to satisfy our voracious appetite. For All Good Organics, the problem was the wrong kind of bananas were being consumed, so it established a new socially responsible and sustainable banana brand that was, as the slogan says, good for the land, good for the grower, and good for consumers’ consciences—and they did it with an extremely limited budget and a challenger brand twinkle in the eye.

1 … 612 613 614 615 616 … 697