Billy McQueen goes back to the brush, ZenithOptimedia launches its new global positioning, Duncan Garner heads to RadioLive, Crossmark gets its teeth into Cadbury, two new toys for Toybox, Phantom welcomes ‘Queen of the Flyers’, Pluk closes in on 50,000 users and Ideas Shop makes it a double.
We’ve got a long way to go in New Zealand when it comes to managing B2B customer relationships. Overseas, particularly in the UK, Joe Public won’t settle for substandard service and is typically very vocal when it comes to dishing out feedback. Whilst being on the receiving end of this is never a pleasant experience, it comes with two extra lifelines. First, a second chance to do right by that one customer and, secondly, the opportunity to spare future customers from a similar experience.
It’s been a fairly exciting ride on the banking merry-go-round in recent times. ASB is now with Saatchi & Saatchi, BNZ is now with Colenso BBDO and we have it on good authority that DDB has won the Westpac account.
The massive pile of magazines filled with Post-It notes stacked up on the StopPress desks (which are, of course, made of rich mahogany) indicates the April round of The Glossies is now open. And we need your votes. So get in there and choose your favourite.
They say there’s no truth in advertising. But PlaceMakers and JWT flouted that rule with their fly on the wall campaign focusing on a team of tradesmen building a house in Huntly—and the role of PlaceMakers’ expertise to ensure it all happens smoothly. And while the campaign was aimed at the trade, consumers have given it the big tick as well because ‘The Job’ has taken out Colmar Brunton’s Ad Impact Award for March.
When Kiwibank was launched in 2002, there were plenty of doubters. But, according to its new website, 804,221 customers have signed up to the bank in its first ten years and to celebrate the milestone it’s launched a new campaign featuring a few other adventurous and industrious Kiwi ten-year-olds.
Mobile advertising in New Zealand is very much in its infancy. But, according to the Interactive Advertising Bureau’s new global mobile anthology, which provides insights into different countries’ experiences with mobile media, it has enormous potential for growth and with the significant increase in smartphone penetration in recent years to around 30 percent of all handsets and the increase in mobile internet usage, the local IAB office is predicting more media dollars being spent on this channel in the near future.
It might not have done as well as many expected at AXIS last night, but NZTA, Clemenger BBDO and The Sweet Shop’s ‘Legend’ well and truly made up for it by nabbing a very hard to win Yellow Pencil in the earned media section at the D&AD awards, the only New Zealand work to receive the nod this year. Legend also made it In-Book in the Writing for Advertising category.
Sam RB, writer and performer of NZ's Olympic song
Former prime minister Helen Clark
As is customary at this time of year, StopPress is suffering from some serious AXIS-related brain functionality issues today. And not even early morning sausage rolls have been able to help. So, in honour of last night’s winning Doggelganger campaign–and to fill some space without really having to think—here’s a lookalike.
Malcolm Boyle hangs up the boots, Zia Mandviwalla gets the Cannes call up, Corin Dann gets a sleep in, TNS completes its merger with Research International, Tangible adds to the sales flock, 3d Interactive takes a study break, and PriceMe launches a new financial comparison tool.
In what’s being called a world first, Tequila\ is taking ANZ Bank’s fundraising campaign for the RSA into the realm of social media by allowing Kiwis to donate funds to the Poppy Day Appeal via SMS and rebadging their Twitter avatars with the familiar poppy icon in the corner.
The Public Relations Institute of New Zealand (PRINZ) has announced the finalists in its annual industry awards, with category winners and the Supreme Award winner announced in Auckland on Friday May 11 following the close of the upcoming annual conference.
Bathed in the green hue of ’70s inspired laser body scanners and violated by the sight of Leigh Hart’s velour one piece, 750-ish adfolk ventured down to the Viaduct Events Centre last night to watch Colenso BBDO’s Doggelganger campaign for Pedigree repeat Yellow Chocolate’s performance last year by taking the Grand, Titanium and Interactive AXIS. But, as is usually the case, the awards weren’t without some controversy.
The rumour’s been doing the rounds for a good while, but it seems Fairfax is soon to take a leaf out of TVNZ’s book by decreasing its agency commission from 20 to ten percent.
The TVNZ-NZ Marketing Awards turn 21 this year. And like all good 21-year-olds, it’s received an oversized key, downed a yardie, taken a good hard look at itself and emerged into adulthood with a snazzy new ‘Everything Marketing’ brand and eight new categories.
Aegis recently announced its official arrival on the local scene after the merging of Carat and Mitchells. And now it’s announced the local launch of bespoke consumer study, the Consumer Connection System (CCS), which provides insights into how consumers choose and use media in an effort to better connect them with brands.
Last month at the Grande Orca ceremony, MC Mike Hosking talked about how popular he was and, inbetween, announced some changes to the Radio Bureau’s monthly competition. But why read boring words when you could watch Leigh Hart and special guests Josh Lancaster and Jamie Hitchcock explain them (occasionally in musical form).
The sponsors of the Olympic Games are gearing up for action and, with 100 days to go until the bulbous one-eyed London mascots cut the ribbon, Procter & Gamble has launched its biggest campaign ever, a global ‘Thank You Mum’ campaign to celebrate the mums behind the athletes.
Mmmm, tea. Mmmm, vodka. Mmmm, Absolut Vodka Wild Tea. We like giving away booze and Asbolut has given us a bottle of its newest variety, which has a “rich, fresh aroma with hints of tea, elderflower, red apples and citrus”, “dark tones and richness” and “a rich fruity taste with natural sweetness and smoothness” don’t you know. So tell us what flavour should be next on Absolut’s list and we’ll send a bottle to the most interesting effort. And as per, you must be over 18 to enter.
Who’s it for: HRV by Y&R Auckland and Curious Film
Why we like it: Comparing the quality of New Zealand with the poor quality of New Zealand’s housing stock is smart idea and offers a nice combination of pride and shame. Beautifully shot, a great song and …
Volkswagen announces a new leiter, TVNZ celebrates 25 years of Maori and Pacific programming, Boundary Road Brewery completes its global genius search, Waitemata shines on and Saatchi Sydney swallows Plankton.
Following a three-way competitive pitch, bcg2 has won the Fletcher Aluminium consumer and commercial account, one of more than a dozen new business wins for the ‘international indie’ in the past 12 months.
The ad business regularly supports charities with pro-bono work. But Hamilton agency Bettle and Associates has taken that to another level by announcing part of its business will be run as as a not-for-profit model.
Trade Aid has long been fighting for the rights of producers and now it’s aiming to bring them closer to consumers this month with the help of instore touch screens.
New Zealanders are well accustomed to seeing ads extolling the virtues of our country—and our character. And while the first piece of work for HRV by Y&R certainly shows its fair share of majestic landscapes and quintessentially Kiwi scenarios, there’s a darker, more honest side to the new campaign that references the fact the quality of our housing stock leaves a lot to be desired and aims “to reinvent the New Zealand home invironment”.
Not too long ago, Volkswagen was seen by Kiwis as a brand that was too expensive, too Germanic and too standoffish. So the European car maker set about changing that and, with the help of DDB NZ, it’s been making some serious inroads into the Kiwi market, with the 2011 results achieving records for both its passenger and commercial vehicles. Now the pair are hoping to continue the upward trajectory with a new series of ‘the same, but different’ TVCs running in the pre-weather spot on ONE News.
1-day.co.nz pulled out of the daily deal services market last year claiming it was an unsustainable business model. But “New Zealand’s largest daily deals site” hopes to ramp up the competition in the grocery sector with the launch of Grocery Grab.
The TBWA\ Group launched its ‘Good Energy’ campaign featuring Tiki Taane for Mercury Energy a few months back. And its digital arm Tequila\ has kept things moving with a simple social experiment to gauge just how helpful Kiwis really are.
With a multitude of ads vying for our attention in meatspace, the onus has well and truly been put on agencies and media owners to become more creative if they hope to rise above the rabble. We’ve seen sports themed bus stops, exploding billboards, temperature gauges and a number of other interesting ideas outside. And Clemenger BBDO has taken it even further by brewing a beer inside an Adshel to promote the Wellington in a Pint initiative.
Skittles has been successfully playing the weird card in its ads for a few years now, Old Spice found huge success with the comical masculinity of Isiah Mustafa, and the viral power of Powerthirst has spawned more than a few homages in adland. Now there’s Moro’s new ‘Fistful of Awesome’ campaign by DDB, starring a man who can only be described as a blonde, bemulleted, moustachioed, deep voiced Asian Chuck Norris-a-like showing off his physical prowess in an extremely over-the-top fashion.