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News
TVCs of the Week: 15 January
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There still seem to be a few holiday tumbleweeds out there in marcomms land, but we managed to find a few contenders, with TVNZ’s colourful Seven Sharp promo, Animates’ accurate Doomsday prediction and nzgirl’s raunchy ‘regretgasm’ spot featuring in the year’s first round.

News
Wellington agency pinpoints 2012’s toughest PR gigs
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The modern world is quick to jump on PR fails, and they certainly make for good fodder in an age of rampant sharing on social media. But in an effort to get people to appreciate the complexity of PR issues, Wellington PR agency BlacklandPR has created a list of what it deemed the most difficult PR challeges of 2012. And the merging of Christchurch schools took top spot.

News
Westpac’s bickering oldies usurp the throne once again with Ad Impact win
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‘Flatties’, the entertaining home loan-related follow-up to Westpac’s ‘Start Asking’ brand campaign by DDB and Prodigy, managed to beat out its big brother in the Jan/Feb instalment of Campaign Review in NZ Marketing magazine after taking second place. And it’s followed that up by winning the November round of the Colmar Brunton Ad Impact Award.

News
Out of the ashes: Radio Hauraki ‘kills station in order to save it’
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“For the past few years, Radio Hauraki has been shit.” So says a very frank and rather Back of the Y-esque video clip involving petrol, a lighter and some hearty appliance violence. But with a new look, a new breakfast pairing and a new campaign via Saatchi & Saatchi, the Radio Network claims “things are changing” for the rock station in 2013.

Movings & Shakings
Movings/Shakings: 15 January
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The ham has run out, the afternoon naps are no more and the working masses are now mostly staring forlornly at their screens once again. Here are some of the moves and shakes that occurred before, during and after the Great New Zealand Slow Down, including new things for Guy Cousins, Renee Parsons, Kenny Yeon, Starseed PR, Bullseye, Senate, Mi9, and DB Breweries.

News
Third time’s a charm as Colenso takes another YoungGuns honour
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The YoungGuns awards aim to recognise the world’s best advertising and communications industry talent under the age of 30 and, after becoming the only agency in the world to win the YoungGuns agency of the year twice in 2001 and 2008, Colenso BBDO was named as the most awarded agency of the decade by the organisation in 2010. And it’s obviously no fluke, because it’s also been awarded the 2012 agency of the year prize after winning four bullets in total—one gold, two silvers and a bronze—with Contagion the only other Kiwi agency to take home a prize after winning bronze.

News
Planets set to align for cinema advertising, as Val Morgan rings some changes for 2013
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With a new measurement system that aims to shift the focus from buying screens to buying eyeballs, the rise of digital screening technology, an enhanced focus on cinema’s ability to add incremental reach, and a fully staffed sales team to show off its wares, Val Morgan’s sales director Natasha O’Connor says the issues that have hampered the growth of cinema advertising in New Zealand—primarily a perceived lack of accountability and additional production costs inherent in transferring TVCs to film—are now being addressed and it has taken steps to ensure cinema will be easier to plan, buy and measure in 2013.

News
Publicis Mojo leaves creditors $16m in the lurch
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Following news of its liquidation in a classic Christmas dump last year, a new report shows the agency owes its employees, the tax man, and trade partners a significant amount of cash – and it looks like it doesn’t have money in the bank to pay it all.

News
Publicis Mojo throws in the towel
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First it was Droga5, and now, in the classic ‘Christmas dump’, where bad news is saved up for when everyone’s focusing on some well-earned festive cheer, it was announced yesterday that Publicis Mojo’s time in New Zealand is also up. It will be replaced by a new agency called Joy in the new year.

News
The last post: you, us and Damon Wayans
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As a wise man once said, those who do not remember the past are condemned to repeat it. So, given all the opinions that have flowed forth over the past week from a range of marcomms cutters and thrusters (never fear, we’ve got a few more up our sleeves to ease you into 2013), it seemed remiss of us not to do a bit of reflecting ourselves, both on the industry we cover and on the evolution of StopPress and NZ Marketing.

News
Pluk the halls
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What’s more Christmassy than an inappropriate pash at the office party? Or a deep ham and alcohol coma? Or the disappointed look on your greedy kids’ faces when they don’t get what they want? A festively-themed, avian-heavy dollop of digital show-offery, says the gang from audio-recognition app Pluk. So Pluk the video and see what happens.

Opinion
The Year in Review: Ant Salmon
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The tenth year of Auckland indie Big Communications has been another solid one, with new clients like Motorcorp, Barfoot & Thompson, ATEED and The Langham, and more good stuff as part of the long-running Vero campaign. Managing director Ant Salmon goes long.

Opinion
The Year in Review: Matt Pickering
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When it comes to mergers, it doesn’t get much bigger than ANZ shutting the stable door on the National Bank. Everyone knew it was coming eventually, but having to say goodbye to the much-loved stallion still came as a shock to many. And from the relatively smooth IT switchover (thought to be the biggest IT project this century in New Zealand) to the roll-out of the different phases of communications, most would agree they did a pretty bloody good job of it. Matthew Pickering, head of retail marketing, pipes up.

Opinion
The Year in Review: David Walden
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2012 was a comeback year for the Whybin\TBWA Group after something of an annus horribilis in 2011. It put Middle-earth into New Zealand, oversaw the biggest thing in banking with the surprisingly smooth National Bank/ANZ fusion, launched the Digital Arts Network by merging Shift and Tequila\, and its PR arm Eleven won a couple of PR agency of year awards. So chief executive David Walden, who sold a few shares and began the hunt for a successor, ended the year a pretty happy chappy.

Opinion
The Year in Review: Liz Fraser
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While MediaWorks’ ownership and debt issues continued to bubble away this year, there were plenty of positives for those working at the coalface, including Four’s media brand of the year award and a very successful first run of The Block. Liz Fraser, who moved from MSN and chair of the IAB to take up the role of director of sales and marketing at Mediaworks TV, has her say.

Opinion
The Year* in Review: Resn
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With a new office in Amsterdam, a host of awards, some massive international clients, a few stroke-inducing side projects and a cause-based cat telethon to promote internet freedom, Resn has further cemented its well-earned reputation as one of the world’s best—and most experimental—digital agencies in 2012. Kris Hermansson and Steve Le Marquand log on.

News
Tourism New Zealand’s fantastical Hobbit fest takes top tourism award
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Tourism New Zealand and Whybin\TBWA’s 100% Middle-earth, 100% Pure New Zealand campaign has been the subject of much discussion recently, plenty of it based around the perceived gap between the fantasy of the slogan and the reality of the country’s environmental situation. But after some negative media coverage, it’s put one in the plus column by winning the World’s Leading Destination Marketing Campaign in the World Travel Awards 2012.

Opinion
The Year in Review: Damon O’Leary and Dave Nash
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After saying goodbye to BNZ, ‘recalibrating’ the agency and adding a couple of ex-Ogilvy chaps to its creative arsenal, Sugar&Partners had plenty to contend with this year. But it took it in its stride and released some quality campaigns for TAB, new challenger telco Flip and, slightly controversially given its similarity to a popular cat video, Mammoth Insulation. Dave Nash and Damon O’Leary sum up their 2012.

News
The Year in Review: Anthony Gardiner
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Creative ideas increasingly need to be media ideas—and specifically social media ideas. And OMD recognised this earlier this year by hiring social strategist, self-proclaimed ‘askhole’, opinionated mofo, treasure hunt lover and enthusiastic supporter of the Herne Bay Local Anthony Gardiner. So get these opinions down ‘ya gullet.

News
Kim Dotcom’s Mega Christmas ruins Santa for children, but provides plenty of laughs for the grown ups
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Twas the night before the night before Christmas, and Rudolph is hungover in the corner. Mrs Claus gives a bourbon fuelled rant about how her life with Santa is no fairy tale. She stumbles off stage, but not before threatening Rudolph with a shit-stained dildo. Thus ending the opening scene of Mega Christmas, playing at the Basement Theatre in Auckland this week.

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