Beating out the world’s biggest agencies, Colenso BBDO’s stellar 2012 on the awards front means it has topped the charts of The Big Won report, which calculates global agency rankings based on awards performances. And it’s the first time a New Zealand or Australian agency has ever won the title.
Kim Dotcom says he’s over saturated the New Zealand media, and is worried New Zealanders will think he’s manipulating journos. But who is using whom?
Friday Forum: Is it ethical to keep the likes from an old Facebook page when you rebrand a product?
Zenith Optimedia lost the Motorcorp media account, which includes automotive car brands Jaguar, Land Rover, Renault and Volvo, around the same time Publicis Mojo was closed, something media director Sophia Quilian told us was not linked, just simultaneous. And, as suspected, the business has gone to Total Media, which has added to the good news for the start of 2013 by bringing Ziera Shoes into the fold.
Last year, M&C Saatchi and The New Zealand Fire Service decided to play the guilt card for the first time with an ad depicting the pain a father felt for having allowed his young daughter to be burnt in a house fire because he hadn’t installed smoke alarms. And, in a hard-to-watch continuation of the ‘Could you live with yourself?’ idea, it’s released a new campaign to show that “a house fire can harm you, long after it’s out.”
Telecom has reorganised its agency partners and shifted its media business from Starcom to a newly-created, Omnicom-owned ‘integrated data-driven hub’ called Dynamo that will take care of all its media planning, media buying, direct marketing planning and analytics.
Whether you need a big paperweight, bullet-proof shield, or are genuinely interested in big data; The Human Face of Big Data will have something that’ll be useful for you. Tell us how you use big data tools or information and go into the draw to win the book.
Free ice cream, t-shirts, Kim Dotcom and the chance to attend the launch of mega.co.nz drew a crowd of more than 200 people outside of the Giapo ice cream parlour in Auckland yesterday.
After a restructure of the editorial department last year, experienced editor and journalist Garry Ferris has been appointed to a new role that will see him overseeing all of Fairfax’s print and digital products in Auckland, including the Sunday Star-Times and the Sunday News. PLUS: what’s happening in the marketing department and which agencies is it working with?
In a world of mergers, acquisitions and acronyms, knowing your DDBs from your TBWA\s and Y&Rs can be tough going. And so, it seems, is knowing how to say them. Thankfully, some anonymous cunning linguists have come to the rescue with this slightly ridiculous agency pronunciation guide.
Organisations that embrace the notion of a social business have the opportunity to gain loyal, engaged employees and find a competitive edge in recruiting, retention, talent development and business performance, writes Theresa Clifford.
Meet Lloyd. He’s got a tongue—and he knows how to use it. And, in this new spot by DDB and the Sweet Shop’s Damien Shatford, the rather weird Sky employee, who’s almost like a better-lubricated version of Fresh Up’s ‘Thirst is Creepy’ characters, is being introduced to the nation in an effort to convince the 800,000 Sky TV subscribers who receive their bill in the post to move with the times and sign up to email billing.
The closure and voluntary liquidation of Publicis Mojo that was announced just before Christmas last year came as a shock—to the employees, to Mojo clients and to the industry as a whole. And in his many years in the ad business Graeme Wills, the ex-chairman of Publicis Mojo Australia and New Zealand and head of new agency Joy, claims he’s never seen a company behave as unprofessionally, nastily and cynically as Publicis Groupe has during this saga.
MediaWorks confims it has axed Dotcom’s ads, but won’t say why. Dotcom uses sad-face emoticon to describe his feelings at the moment.
Earlier this week, DraftFCB announced it would be handing the Westfield baton on for ‘commercial reasons’. And a few days later it’s announced something of a replacement, as it has been appointed as the full service advertising agency for Paper Plus Group after a competitive pitch process that was thought to have involved the late Publicis Mojo, Hotfoot and the incumbent Hyde, which relaunched the brand back in late 2011.
Nothing can stop Kiwis from shopping for bargains, especially not when everyone takes their mobile phones on holiday it seems.
The 1 billion-strong social network launches a social-powered search engine. Is this where your next SEM dollar will go?
Less than one year into the role and just before the launch of the new primetime news show Seven Sharp, TVNZ’s head of news and current affairs Ross Dagan has followed in the footsteps of his Australian predecessor Anthony Flannery and resigned to return to his homeland. He will depart the network in March.
Hawke’s Bay man creates iOS game from home which has taken the app world by storm, now sitting pretty in the Apple App charts.
Social media law is never to argue, debate or reason with a customer on your page, and more often than not bow down fearfully in front of the thousands of watchful eyes. But Abi Morrish thinks 2013 is the year of ‘no shit in social’.
There still seem to be a few holiday tumbleweeds out there in marcomms land, but we managed to find a few contenders, with TVNZ’s colourful Seven Sharp promo, Animates’ accurate Doomsday prediction and nzgirl’s raunchy ‘regretgasm’ spot featuring in the year’s first round.
The modern world is quick to jump on PR fails, and they certainly make for good fodder in an age of rampant sharing on social media. But in an effort to get people to appreciate the complexity of PR issues, Wellington PR agency BlacklandPR has created a list of what it deemed the most difficult PR challeges of 2012. And the merging of Christchurch schools took top spot.
‘Flatties’, the entertaining home loan-related follow-up to Westpac’s ‘Start Asking’ brand campaign by DDB and Prodigy, managed to beat out its big brother in the Jan/Feb instalment of Campaign Review in NZ Marketing magazine after taking second place. And it’s followed that up by winning the November round of the Colmar Brunton Ad Impact Award.
“For the past few years, Radio Hauraki has been shit.” So says a very frank and rather Back of the Y-esque video clip involving petrol, a lighter and some hearty appliance violence. But with a new look, a new breakfast pairing and a new campaign via Saatchi & Saatchi, the Radio Network claims “things are changing” for the rock station in 2013.
The ham has run out, the afternoon naps are no more and the working masses are now mostly staring forlornly at their screens once again. Here are some of the moves and shakes that occurred before, during and after the Great New Zealand Slow Down, including new things for Guy Cousins, Renee Parsons, Kenny Yeon, Starseed PR, Bullseye, Senate, Mi9, and DB Breweries.
Shortland Street fans rejoice. Now you can do your on-demand catching up with the gang from the big screen. Mobile screen fans to get some love in February.
The YoungGuns awards aim to recognise the world’s best advertising and communications industry talent under the age of 30 and, after becoming the only agency in the world to win the YoungGuns agency of the year twice in 2001 and 2008, Colenso BBDO was named as the most awarded agency of the decade by the organisation in 2010. And it’s obviously no fluke, because it’s also been awarded the 2012 agency of the year prize after winning four bullets in total—one gold, two silvers and a bronze—with Contagion the only other Kiwi agency to take home a prize after winning bronze.
With a new measurement system that aims to shift the focus from buying screens to buying eyeballs, the rise of digital screening technology, an enhanced focus on cinema’s ability to add incremental reach, and a fully staffed sales team to show off its wares, Val Morgan’s sales director Natasha O’Connor says the issues that have hampered the growth of cinema advertising in New Zealand—primarily a perceived lack of accountability and additional production costs inherent in transferring TVCs to film—are now being addressed and it has taken steps to ensure cinema will be easier to plan, buy and measure in 2013.
Latest current affairs show on New Zealand TV landscape promises to tell the news with a bit of a laugh. Don’t we already have 7 Days for that?
Three years after winning the Westfield New Zealand account, DraftFCB has resigned the business, with the agency finishing up on 31 March.