News
Auckland Transport OOH tender abandoned just weeks before contracts due to start
Surprise news as the tender process for Auckland Transport’s outdoor assets is dropped suddenly after months of work by OOH companies.
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Campaigns
Text (Vanilla) Ice Ice to 423 this summer to save your beers from the freezer
Export Ultra has brought back a blast from your past to prevent a blast in your future, partnering with Vanilla Ice to launch the Export Ultra Cold Call Back Service.
News
Chemistry and Endless Metals partner up
Endless Metals, a leading force in metal recycling and waste reduction, is excited to announce its collaboration with independent creative agency Chemistry.
News
Supreme tech NOELedge saves the day at Noel Leeming
To prove that nobody in New Zealand knows tech like Noel Leeming, TBWA\NZ has created a series that brings to life the brand’s NOELedge of all things technology.
News
Thompson Spencer’s brand refresh for Me Today hits the mark for Gen Z, leaves no crumbs
How do you know when your campaign is working? When those outside your target audience are left perplexed – while your intended audience connects instantly.
Uncategorized1
Great technology, uncomplicated: Oppo launches Find X8 Pro
As part of the international launch of the Find X8 Pro, the flagship smartphone from Oppo, Film Construction was tasked with throwing a $2K phone in the air.
Movings & Shakings
Darkhorse adds new recruits to the stable
After a record year, brand experience, PR and social agency Darkhorse has announced several recent hires and a 2025 New Zealand leadership team.
News
Colenso BBDO Auckland takes out Best of Show at One Asia Creative Awards
Colenso BBDO Auckland was a top winner in the 2024 One Asia Creative Awards, taking home Best of Show, three Best of Disciplines, and four Gold awards.
News
Saatchi & Saatchi NZ and Toyota dream up new government department to promote RAV4
Toyota has just launched a campaign for the RAV4 that utilises New Zealand’s Department of Recreations, Activities, Visits and Stuff (D-RAVS).
News
Nurture the future within and keep pregnancy alcohol-free, says Curative and Te Whatu Ora
Creative agency Curative has collaborated with Health New Zealand Te Whatu Ora on a new nationwide campaign to keep pregnancy alcohol-free.
News
Kraft Heinz ANZ appoints TBWA as creative agency
Kraft Heinz Australia and New Zealand has appointed TBWA – The Disruption Company as its integrated creative agency, following a competitive pitch process.
News
Ngā Taonga Sound & Vision and Warner Bros Discovery preserve 35 years of news
New Zealand’s audiovisual archive Ngā Taonga Sound & Vision and Warner Bros Discovery have announced a partnership to preserve 35 years of Kiwi news.
International
Around the World: Omnicom and IPG look to merge in major acquisition deal
Following overnight leaks, it has now been confirmed that Omnicom has acquired Interpublic in a deal that will create the advertising industry’s largest holding company.
International
Around the World: A TikTok ban, AI innovations and Bluesky
Media expert Antony Young rounds up global media news – this week we look at TikTok and the US, the top AI innovations in marketing and Bluesky’s rapid growth.
News
2024 ends on a high for Publicis Groupe ft. Snoop Dogg
Every year, Publicis Groupe Chairman and CEO Arthur Sadoun sends out a company-wide memo to staff, providing updates and wishing them a happy holiday.
News
Principals revitalises Southeast Asian legal brand Rajah & Tann
Branding and design agency Principals (New Zealand) has revitalised the brand for Southeast Asian legal powerhouse Rajah & Tann Asia, positioning the network for its next era…
StopPress exclusives
Creative Talk with Jon Coles, Founder of Coles & Co
In November, The Creative Store caught up with Jon Coles, founder of Auckland multi-disciplinary agency Coles & Co., for Creative Talk. Hello Jon. Tell us about…
Movings & Shakings
Angela Beswick joins global consumer platform Stickybeak
Stickybeak, the global consumer testing platform used by marketers globally, has announced the appointment of Angela Beswick as Head of Sales.
News
Action-comedy Give Me Babies wins big at NZ TV Awards
Give Me Babies, the action-comedy with a big heart (and an even bigger punch), has won Best Comedy at the New Zealand Television Awards late last month.
Movings & Shakings
David McIndoe returns to DDB Group Aotearoa
DDB Group Aotearoa is welcoming the return of one of New Zealand’s most awarded strategists, David McIndoe as its Chief Strategy Officer.
News
dentsu Aotearoa finalists in the HRNZ Awards for 2025
dentsu Aotearoa is a finalist in three categories at HRNZ’s NZ HR Awards 2025, for creating a workplace where people feel supported, valued and empowered.
News
Bastion launches new media offering: Bastion Media
Bastion, Australasia’s largest independent agency has announced the launch of Bastion Media, its new media offering, led by Bastion ANZ CEO, Cheuk Chiang.
News
Here’s who stole Kiwi hearts this Spotify Wrapped day
The release of Spotify Wrapped is a day I look forward to every December – when streaming platform Spotify gives users an early Christmas present.
News
Sharing is not always caring, says Chorus and Saatchi & Saatchi NZ
Sharing’s not always a good thing, says Chorus in new campaign, especially if what’s being shared is a cell tower for your home internet connection.
News
Brand refresh for Yoplait dairy brand Vigueur
Yoplait dairy brand Vigueur has kicked off a new advertising campaign with the help of Parnell-based agency The Business Marketing Group.
News
How to avoid Black Friday hangovers with Westpac and Saatchi & Saatchi NZ
Westpac NZ has launched a campaign to encourage and empower Gen Z and Millennial shoppers to resist pressure this sale season.
News
Comms agency for NGOs launches on Giving Tuesday
A communications, public relations and brand agency solely focused on the not-for-profit (NFP) sector has launched in Aotearoa, created by two former journalists and a brand expert.
News
McDonald’s and OMD New Zealand lead the way with Infosum’s data solutions
McDonald’s and OMD New Zealand have become the first advertiser in New Zealand to fully implement InfoSum’s data cleanroom solution. Following a successful test in 2023,…
News
Mediaworks and Wellington Airport launch digital offering: Sky Pack
MediaWorks, in partnership with Wellington Airport, has unveiled a new digital offering – aptly named the Sky Pack – featuring six 86” digital screens.
News
Taking play to new heights: PlayStation fans light up the Sky Tower
PlayStation NZ took brand engagement to new heights with its Sky Striker activation at Auckland’s Sky Tower, delivering an unforgettable day for fans.