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Telecom keeps business personal for the SME crowd—UPDATED
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While Telecom is currently focusing on the advertising of its major competitor, with proceedings lodged today in the High Court over aspects of what it believes are misleading claims in Vodafone’s recent SuperNet campaign, it will be focusing on its own advertising come Sunday night, because it’s launching a new campaign for its Business Hubs, the local (and often locally-owned) business-only locations offering services and products to SME customers.

Movings & Shakings
Movings/Shakings: 2 August
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Carin Hercock swaps APN for Nielsen, the Red Bulletin takes a new approach, Sim Ahmed and Simon Pound join start-up Vend HQ, Damien Shatford signs with the Sweet Shop, Republik gets some Aussie biz, Big Mobile gets bigger, Rose Matafeo changes channels, Stefan Korn takes Creative HQ reins and APN Outdoor heads to Broadway.

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Life off the grid
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The Luddites among us may remember the pre-mobile age as a wonderful time when you didn’t feel obliged to check your work email before you went to bed and phubbing wasn’t a threat to the very fabric of society. Telco beast Qualcomm sees things a bit differently and, in an entertaining, pratfall-heavy online film that’s clocked up 2.3 million views in a few weeks, it’s attempted to show what the world would be like without mobile. Answer: violent and crazy.

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Naked, Famous and Special
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Kiwi ‘post-punk revival’ band The Naked and Famous have recently been holed up in Los Angeles studio trying their best to overcome That Difficult Second Album Syndrome for In Rolling Waves (by the way, That Difficult Second Album would be a great name for a debut album). And the band has once again called on Special Problems to direct the music video for its new single ‘Hearts Like Ours’.

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Otago University focuses on freedom in latest recruitment drive
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Academic advertising isn’t typically renowned for its creativity and often tends to focus on the facilities or the wonderous achievements of its students. The University of Otago certainly does a bit of that, but it’s also continuing to push the uniqueness of the southern student experience and, after a big research project to see if it was still on the right track with its ‘Take your place in the World’ campaign, Zephyr has given it a refresh.

News
The future of news
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As this news report shows, being able to read an entire newspaper—aside from ‘the pictures, ads or comics’—on a computer was a giant technological leap back in 1981. While this development has certainly been good for the readers, it hasn’t been too beneficial for newspapers. And you can see where it started to go wrong. As David Cole from the San Francisco Examiner says in the clip: “This is an experiment … We’re not in it to make money.” Some might say the same strategy holds true 34 years later.

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Review: Toodledo – life, organised
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Long gone are the days when writing a ‘to do’ list involved a piece of paper, a pen, and not much else. Toodledo is just one of many iOS apps that allows you to not just create a task, but to detail every intricacy of it.

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The French connection
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Many thousands of people from the global comms industry descend on Cannes every year to judge, learn and drink. But why? This film, which was produced as a collaboration between Lions Festivals and Jack Morton Worldwide to celebrate the 60th anniversary of the festival, explains what happens, how it inspires creativity and why it’s become so alluring.

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You’ve never seen anything like this before
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The ’80s were a time of big hair, bright clothes and bold claims. And they don’t get much bolder than the ones uttered in a rich velvety voice in this glorious piece of automotive advertising for the very advanced 1984 Chevrolet Corvette. Look at those wonderous LCD displays, listen to those epic synths and sound effects and take a trip into the future.

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Bauer claims victory in royal baby battle
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Some saw the feverish excitement—and feverish media attention—over the arrival of the royal baby as a sad indictment on humanity. Others saw it as evidence of the rising appeal of the British monarchy in New Zealand and around the world. And more than a few local media outlets and their advertisers saw it as a chance to capitalise on all the extra eyeballs, with Bauer Media pulling out all the stops to get its ‘Souvenir Issue’ onto the shelves five days earlier than usual.

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Colenso BBDO holds on to fifth in International Effie Index, as Barnes Catmur rockets up the rankings
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The 2013 Global Effie Effectiveness Index has just been released, with Colenso BBDO maintaining its position as the fifth most effective agency in the world based on 2012’s award haul and Barnes, Catmur & Friends punching well above its weight to be recognised as the fifth best independent agency in the world and the leading independent agency in the Asia Pacific.

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Merger she wrote
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There’s been a whole heap of industry chatter about the proposed merger of Publicis and Omnicom, a merger that would create the biggest holding company in all the world (but would still pale in comparison to Google). And, in true modern style, there’s already a parody Twitter account (‘This is a parody. But then again, isn’t the ad industry’) that’s skewering the combined entity.

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Newspaper credibility touted by industry body
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While newspaper circulations continue to decline and the media companies behind them face massive upheaval, research from industry body News Works suggests that pulp and ink still play an important role in New Zealand current affairs – especially when it comes to credibility and trustworthiness.

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Owner/Marketer: Elliot O’Donnell
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Elliot O’Donnell (aka Askew One) is a Kiwi street artist who’s transitioning between “just tags on a wall” to legitimate art. And with paintings of Ralph Hotere in Kingsland, work on Queens Wharf and his impressive creations in the Wynyard Quarter, he’s trying hard to turn his passion into a viable business.

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