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Vodafone launches 4G roaming, revisits FOMO theme in new TVC
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Since first launching 4G connectivity last year, Vodafone’s network has stretched to over 47 regions throughout the nation. And now, in an effort to take this a step further, the red telco is adding a little international flavour to its offering by extending this service to several international destinations. Speaking at a conference held this morning at the Air New Zealand Customer Innovation and Collaboration Centre, Vodafone’s chief executive Russell Stanners and consumer director Matt Williams announced that the telecommunications company was launching two new initiatives: daily roaming packages in 17 countries throughout the world; and 4G connectivity in five countries. PLUS: see the new TVC.

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Singing from Apple’s songsheet
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Apple has aimed to position its products as essential creative companions through its ‘Your Verse’ campaign, with the last major ad featuring a voiceover from The Dead Poet’s Society. But for the next instalment, it’s ditched the words and focused on the actions of famed conductor Esa-Pekka Salonen and deaf travel writer Cherie King to show just how useful the iPad is.

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Gender bender
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There have been plenty of social experiments/hidden camera stunts recently, some that just scare the bejesus out of innocent bystanders, others that show the inherent goodness in humanity. And UK domestic violence charity ManKind is also using that technique to draw attention to what it feels is a double standard when it comes to domestic violence suffered by men.

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Y&R stacks on The Mill
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Y&R New Zealand’s Friday night drinks trolley will be well-stocked from now on because it’s picked up another new piece of business in the form of nationwide liquor retail chain The Mill. Plus: more account move news.

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TVNZ looks on the bright side of Media Solutions and Insights restructure
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As brands aim to ensure consumers’ see their ads on TV rather than take the time to make a cup of tea, go to the toilet, check their phones or push fast forward, they’re inserting themselves into TV shows and creating new content platforms. And that means integration is becoming increasingly important—and adding more to the coffers of the world’s broadcasters. But it’s a fairly new development and it’s a rapidly evolving sphere, so TVNZ has kicked off a restructure of its Media Solutions and Insights team “in order to deliver better solutions to clients”.

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South African tourism ad comes with a complimentary helping of spine tingles
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As many a North Shore expat will tell you, South Africa has limitless expanses of natural beauty, friendly people and an intriguing history. But relaying this story through advertising without making it seem clichéd, contrived and uninspiring isn’t easy. So rather than compiling yet another montage of wildlife shots, beach scenes and smiling faces, Tourism South Africa has instead to combine all these elements into a story that comes with a goosebump-causing twist ending.

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World Cup fever hits McDonald’s, but should fast-food chains sponsor sporting events?
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As one of the FIFA World Cup sponsors, McDonald’s has released several new menu items themed to specific countries participating in the global spectacle. In addition to this Australasian campaign, the fast-food chain has also launched a Kiwi-based competition that will give one lucky future star the opportunity to attend the World Cup in Brazil. But while such initiatives are getting kids to drop the Xbox controllers and head outside, some commenters still question whether fast-food chains should advertise in ways that appeal to children.

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Nigella’s taste test aims to convert chocolate lovers
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There was plenty of media frothing when Nigella Lawson ventured to Wellington recently and shut off part of the train station to film a new ad for Whittaker’s. And now the result of that filming—a taste test that aims to get punters to switch to its five-roll refined variety—has been released across Australasia.

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In your space: DDB leaves the stuffy boardroom
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At the end of 2012, in an effort to step out of the stuffy boardroom atmosphere that typifies the rigid corporate world, DDB’s management team instructed the agency’s then in-house interior designer Campbell Johnson (now owner of Campbell Johnson Design) to renovate the Auckland offices and make the space more inviting to visitors.

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Blurred lines: MediaWorks embraces channel agnosticism by merging direct sales teams
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About a week after APN opened the door to cross-channel collaboration across its media properties, MediaWorks announced the conflation of its radio and TV direct sales teams.The unified team will be led by Paul Hancox, who has been appointed to the newly created position of commercial director of MediaWorks Radio and TV. Hancox will also work closely with The Radio Bureau and their agency team, ensuring the Radio agency business is well aligned with its TV and interactive counterparts, led by Nicole Jones and Graeme Underwood, respectively. And while initial speculation suggested that this move came as a knee-jerk reaction to the moves made at APN, the MediaWorks TV director of sales and marketing Liz Fraser countered such claims.

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Fiat Chrysler puts OMD in the passenger seat
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In the middle of last year, a new force officially arrived on the local automotive scene, with Fiat Chrysler NZ claiming it would soon be in the country’s top ten advertisers. And it has appointed OMD Auckland as its new strategic communications and media buying agency in New Zealand.

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Samsung’s space balls
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The All Blacks generally get a few views when they’re wheeled out by the sponsors. But it’s small fry compared to football stars. And Samsung’s got a galaxy of them for its latest campaign.

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Pro-bono work pays off as Republik wins Starship account
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The Starship Foundation has appointed Freeman’s Bay-based indie agency Republik as its advertising, media and strategic comms agency. This move brings an end to the charity organisation’s creative partnership with Whybin\TBWA, which stretches back to 2010 when the agency won the account after a creative pitch.

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FCB’s waterproof whoopsie leads to legal threat—UPDATED
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Sony and FCB’s Bottled Walkman campaign has caught the eye of a few awards judges in recent months. But it’s also caught the eye of one of Sony’s competitors, which is currently thought to be threatening legal action over the use of footage in the original case study video.

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Red Bull and Ryan Heron shoot Sherwood in the sky
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Kiwi freestyle motocross madman Levi Sherwood is right up there—literally—on the world stage. He won the 2012 Red Bull X-Fighters World Tour, and he’s started well this year after winning the first stop of the series in Mexico City. And, as part of his association with Red Bull, Flying Fish director—and extreme sports specialist—Ryan Heron captured him in action at his compound in Palmerston North.

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Wanganui High School parodies ‘Ghost Chips’ in anti-bullying clip for Mad Butcher comp
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Last month, StopPress covered the ‘Beef with Bullies’ campaign that the Mad Butcher had launched in an effort to raise awareness about the blight of bullying in New Zealand schools. As part of the campaign, the Mad Butcher also launched a competition that invited New Zealand schools to send in video clips that relay an anti-bullying message. These entries have trickled in over the last few weeks, and the Mad Butcher’s social media team started posting them onto the company’s Facebook page this morning.

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