The All Blacks generally get a few views when they’re wheeled out by the sponsors. But it’s small fry compared to football stars. And Samsung’s got a galaxy of them for its latest campaign.
With the World Cup kicking off next month, sponsors are frothing at the mouth trying to get attention. And Samsung’s nailed it with the “fantasy-inspired and multi-layered” Galaxy 11 campaign, which features a bunch of international players like Lionel Messi, Wayne Rooney and Cristiano Ronaldo being taken into space and put through their paces. So far the four-minute clip has been watched 23 million times.
Let’s hope none of them use their iPhones to Tweet.
Here’s the release:
Samsung Electronics released a new video for its fantasy-inspired and multi-layered global marketing campaign, Galaxy 11. The four minute “Galaxy 11 Training Video”, provides a look into the exciting and rigorous training that Galaxy 11 team players including Lionel Messi, Cristiano Ronaldo and Wayne Rooney are undertaking, using the Samsung Galaxy S5, Gear 2 and Fit.
Galaxy 11 is a multi-platform global marketing campaign that tells the story of 13 top-class football players from around the world attempt to save the planet from alien domination in a “winner takes Earth” match on a virtual football pitch this summer. The campaign has embarked on the next phase – “Galaxy 11 Team Training,” designed to stimulate fans’ imaginations, inspire engagement, and utilize the newest Samsung Galaxy devices to unlock entertaining moments and experiences.
In addition to the Training Video, Samsung is also releasing a variety of Galaxy 11-themed campaign extensions, including new mobile games and the Galaxy 11 World Tour, that offer interactive and robust engagement for fans around the world.
… The Galaxy 11 squad includes: Franz Beckenbauer (Germany; Manager), Lionel Messi (Argentina; Captain), Mario Gotze (Germany), Oscar dos Santos (Brazil), Wu Lei (China), Stephan El Shaarawy (Italy), Victor Moses (Nigeria), Radamel Falcao (Colombia), Lee Chung-Yong (South Korea), Iker Casillas (Spain), Wayne Rooney (England), Landon Donovan (United States), Aleksandr Kerzhakov (Russia) and Cristiano Ronaldo (Portugal).