Singing from Apple’s songsheet

Apple has aimed to position its products as essential creative companions through its ‘Your Verse’ campaign, with the last major ad featuring a voiceover from The Dead Poet’s Society. But for the next instalment, it’s ditched the words and focused on the actions of famed conductor Esa-Pekka Salonen and deaf travel writer Cherie King to show just how useful the iPad is. 

Like the previous iteration of the campaign, there’s also plenty more content on Apple’s website that goes into greater depth and explores the ways the iPad assists Salonen and King.