2014 was a good one for the New Zealand automotive industry, with Motor Industry Association figures showing over 126,000 new vehicles registered. This beat the 30-year record of 123,247 units sold in 1984 and it was ahead of the 113,294 sold in 2013. And it was a particularly good year for Ford, which took New Zealand’s top selling ute title off the Toyota Hilux after a 32 year run.
Whether it’s a BMW skidding on an aircraft carrier, Volvo’s Live Test series, Hyundai’s empty car convoy or, closer to home, Holden’s Heartracing or Mini’s Driving Dogs, there’s no doubt automotive brands love a good stunt. And you can add Ford to that list after it launched a two minute clip featuring a host of Falcon fanatics who were recruited to line up along a custom-made racetrack in fetching blue overalls as Mark Winterbottom tried his best to avoid them.
Getty Images’ annual top searches reflect a mix of the year’s events, news, sports, popular celebrities and other major stories and trending ideas. Here’s what 2014 looked like.
Back in 2013, ANZ’s summer cricket spot was about as naff as you could get, with a few of the bank’s sporting ambassadors watching Eric Murray get a tennis ball beamer from Shane Bond. This year it’s taken a more serious approach for its naming rights sponsorship of the Sri Lankan series and its sponsorship of the upcoming Cricket World Cup by launching a campaign called Dream Big.
As scores of dejected New Zealand humans shuffle back into their workplaces after their unbridled leisure, it’s important to have a regular fill of pointless but moderately entertaining content to fill in your day while brain functionality slowly returns to normal. And here’s a quality example of that: 1650 mousetraps and 1840 ping-pong balls creating a non-explosive chain reaction to ring in the new year for Pepsi Max.
We asked some stalwarts a simple question. Here’s what Jane Hastings, chief executive of NZME, had to say.
In keeping with an ongoing tradition, a few industry players gave us their take on the year for our annual opinion harvest. Here’s what Juanita Neville-Te Rito, chief executive of Hotfoot, thought about 2014.
In keeping with an ongoing tradition, a few industry players gave us their take on the year for our annual opinion harvest. Here’s what Maud Meijboom-van Wel, DB’s marketing director, had to say.
We asked some stalwarts a simple question. Here’s what Claudia Macdonald, managing director at Mango, had to say.
In keeping with an ongoing tradition, a few industry players gave us their take on the year for our annual opinion harvest. Here’s what Jeremy O’Brien, head of sales and marketing at TVNZ, had to say about 2014.
In keeping with an ongoing tradition, a few industry players gave us their take on the year for our annual opinion harvest. Here’s what Jens Hertzum, executive creative director at TVNZ Blacksand, thought about 2014.
We asked some stalwarts a simple question. Here’s what Lorraine Breheny, general manager of marketing at The Warehouse, had to say.
Niue Tourism is putting its public relations and advertising agency work to tender for 2015 and beyond, with submissions closing 31 January 2015.
In keeping with an ongoing tradition, a few industry players gave us their take on the year for our annual opinion harvest. Here’s what Julian Andrews, creative director at Whybin\TBWA, thought about 2014.
In keeping with an ongoing tradition, a few industry players gave us their take on the year for our annual opinion harvest. Here’s what Campbell Gibson, the ad/media reporter at the NBR, thought about 2014.
We asked some stalwarts a simple question. Here’s what Mike Tod, chief marketing and customer officer at Air New Zealand, had to say.
In keeping with an ongoing tradition, a few industry players gave us their take on the year for our annual opinion harvest. Here’s what Paul Hancox, commercial director at MediaWorks, thought about 2014.
In keeping with an ongoing tradition, a few industry players gave us their take on the year for our annual opinion harvest. Here’s what Corey Chalmers and Guy Roberts, executive creative directors of Saatchi & Saatchi, had to say.
We asked some stalwarts a simple question. Here’s what Simon Tong, managing director at Fairfax Media, had to say.
In keeping with an ongoing tradition, a few industry players gave us their take on the year for our annual opinion harvest. Here’s what Andrew Hawley, managing director of Touchcast, thought about 2014.
We asked some stalwarts a simple question. Here’s what Paul Sanderson, a senior applied technologist at Finch, had to say.
We asked some stalwarts a simple question. Here’s what Liz Fraser, group head of revenue at MediaWorks, had to say.
In keeping with an ongoing tradition, a few industry players gave us their take on the year for our annual opinion harvest. Here’s what Tracey Fox, who moved from group general manager of marketing at The Radio Network to executive creative director at NZME, thought about 2014.
In keeping with an ongoing tradition, a few industry players gave us their take on the year for our annual opinion harvest. Here’s what Marnie Jane Samphier, the general manager of marketing at Holden New Zealand, thought about 2014.
We asked some stalwarts a simple question. Here’s what Jason Paris, general manager of home, mobile and business at Spark, had to say.
In keeping with an ongoing tradition, a few industry players gave us their take on the year for our annual opinion harvest. Here’s what Bryan Crawford, chairman and group chief executive of FCB New Zealand and Australia and vice chair of FCB’s global network, thought about 2014.
In keeping with an ongoing tradition, a few industry players gave us their take on the year for our annual opinion harvest. Here’s what Justin Mowday, chief executive of DDB NZ, thought about 2014.
We asked some stalwarts a simple question. Here’s what Andrew Reinholds, managing partner at OMD, had to say.
In keeping with an ongoing tradition, a few industry players gave us their take on the year for our annual opinion harvest. Here’s what Steve Kane, managing director of Y&R NZ, thought about 2014.
We asked some stalwarts a simple question. Here’s what Anna Curzon, general manager marketing at ASB, had to say.