In keeping with an ongoing tradition, a few industry players gave us their take on the year for our annual opinion harvest. Here’s what Julian Andrews, creative director at Whybin TBWA, thought about 2014.
1. Favourite local campaign that isn’t yours.
Catch A Million
2. Favourite campaign that is yours
ANZ Credit Cards ‘Get Ahead of the Game’.
3. Favourite international campaign
TBWA/Hakuhodo – Mirai Nihon. A house that is designed to be totally self-sufficient when twinned with a Nissan Leaf electric car. The agency is selling them. That’s what I love about it. The agency has invented a product with a client and is selling it direct to the consumer.
4. Least favourite campaign
The Christmas rapping ad isn’t the cleverest thing I’ve seen this year. I can’t tell you who it’s for, as even Google doesn’t seem to know.
5. Your own biggest success
Winning the ‘Who’s going to do the review of the year on StopPress?’ raffle at work.
6. Favourite magazine/website/TV show/radio show/podcast/news service/app/song/other
7. Most ridiculous buzzword
Vector, as in “If we take that thought and vector it over here”.
8. Best innovation
9. Most over-hyped ‘innovation’
10. Best brands
Y-3, Muji, Al Brown, Panhead beers.
11. Best stoush
The conversation I had with a female rugby fan at Eden Park who told me to sit down as England were about to score a try. When the All Blacks scored at the death, what was she doing? Standing up.
Everyone’s nice aren’t they? Why make enemies at this time of year?
14. Predictions for 2015
More agencies will start making stuff that isn’t for clients. Products that they take directly to market. This is the future of our business. Anomaly’s EOS lip balm, for example, outsold Chap Stick in the US last year. Let’s make more stuff. Actual stuff. And by doing so make more money.
- According to Font’s recent survey, 43 percent of marketing professionals in New Zealand are looking to change jobs next year and 65 percent will be re-evaluating career plans over the Christmas period. So check out some of the roles Font has on offer here and have a gander at the infographic based on the survey results here.