Movings & Shakings
Movings/Shakings: 2 March
Industry happenings at Sovereign, Spark PR & Activate and 99.
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News
Hyundai and fans tell the story of Hayden Paddon
From Lydia Ko to Eliza McCartney, brands have always been quick to support young sporting talent coming through the ranks. But with WRC contender Hayden Paddon still flying under the radar for many New Zealanders, Hyundai NZ teamed up with Shine and Curious Film to help drum up support for the up-and-coming driver.
News
Oceania Healthcare makes magic moments with some feline help
Being in a retirement home can sometimes feel dispiriting, but one woman is given reason to get up and about in Oceania Healthcare’s latest video by Rainger & Rolfe.
Partner articles
Confessions of the Admen
Does the public really use as much TV as you think? Do they still tune in to live programmes? Do you really know how much YouTube they watch? Ipsos takes a look at the perils of perception and the differences between what ‘ad people’ and the public see.
Movings & Shakings
Toby Talbot departs Assignment
Assignment Group chief executive Peter Biggs has confirmed the departure of managing partner Toby Talbot after only around nine months at the agency.
News
Pump gets drummers to feel the flow
Shot in a single sweeping take, Pump and DDB show that staying hydrated keeps the beat going. Plus, Pump and Eat My Lunch team up to provide water for kids—but not everyone’s happy.
News
Contemplative stares, emotional musings and forest walks abound as MediaWorks introduces the new Bachelor
Ahead of the new season of The Bachelor, MediaWorks has released the identity of the man at the centre of TV’s biggest love polygon. Creative director Shay Logan and marketing manager Reuben Wiremu talk about giving the audience a chance to get to know him and avoiding speculation.
Opinion
Sustainability isn’t something brands can opt out of
Admittedly, consumers don’t always buy sustainable products. But TRA senior consultant Jon Carapiet warns that this doesn’t mean businesses get to do whatever they want.
News
Changes at Kowhai: Pro Photographer folds, Frankham steps down as NZ Geographic editor
There’s a changing of the guard at Kowhai Media as long-time editor of New Zealand Geographic James Frankham steps down and deputy editor Rebekah White takes over. Note: Frankham will remain at New Zealand Geographic as publisher and photo editor.
Movings & Shakings
Movings/Shakings: 28 February
Industry happenings at ANZ, Sovereign, MediaWorks, OMANZ, Newsroom, Voice, Colourbox, Maslow and Men’s Health Trust.
Partner articles
‘Turbulence isn’t always a bad thing’: How magazine brands are innovating their way through the multimedia age
As the New Yorker’s editor David Remnick recently said, readers don’t want dumber, cheaper versions of legacy media. So how are magazines embracing new channels, creating new revenue streams, developing new products, working creatively with advertisers and generally showing an elasticity in their view of what media is, all while keeping their souls in tact? Jihee Junn looks at some of the best local examples.
News
MBM wins Columbus Coffee and Green Party media accounts
Independent media agency MBM has kicked off the year on a good note, picking up two new accounts.
News
The technology behind ANZ’s light-up wristbands
Glitter, sparkle, colour and sound took centre stage at this weekend’s Pride Festival in Auckland, and as an extension of its #HoldTight campaign launched earlier this month, ANZ debuted its light-up wristbands powered by Near Field Communication (NFC) technology.
News
#GrabYourWallet campaign is making consumer boycotts great again
Co-founded by brand strategist Shannon Coulter, the #GrabYourWallet campaign has helped 3,600 Trump-branded products to be dropped from online stores from Nordstrom, Sears, Kmart and Nieman Marcus.
News
This Girl Can proves women are phenomenal
Sport England has released the next epic instalment of the ‘This Girl Can’ campaign that celebrates women giving it their all in sports.
News
McDonald’s and DDB prove it’s not all bad being stuck in the middle
Traditionally seen as the short straw of the car seat raffle, McDonald’s and DDB share the bright side of the middle seat berth to launch its new brand campaign for the year.
Partner articles
A country of ‘Bravoholics’: Bravo’s Chris Taylor aims to build on a strong start
It’s been seven months since Bravo hit New Zealand screens, delivering a constant stream of American reality programming to free-to-air TV. We speak to NBCUniversal’s Australia and New Zealand head Chris Taylor about sustaining numbers, ‘Bravoholics’ and the future.
News
True launches fancy (but affordable) doghouse brand
The team at True is looking to tap into the $800 million that New Zealanders spend on their dogs every year.
Movings & Shakings
Movings/Shakings: 24 February
Industry happenings at FCB Media, MediaWorks, Newsroom, Publicis Communications and Photoplay.
Awards
NZDM Awards: FCB/True wins Grand Prix, JustOne lands Nexus Supreme and Countdown claims client glory
Here’s a rundown of all the winners from the biggest night of the year for the nation’s direct marketers.
News
Netflix leaves bad taste
Netflix was forced to stop a campaign for its original show, Santa Clarita Diet, after a billboard featuring a sliced human finger took the zombie theme too far.
Partner articles
Qrious offers a practical guide to data-driven marketing
Generating meaningful insights from the ever-growing pool of data available to businesses has been a challenge for marketers. On hand to help is Qrious general manager Simon Conroy who shares his advice on creating value with the Qrious model.
News
News media fights back
The Washington Post appears to have taken a stand against Donald Trump by unveiling a new slogan on its homepage ‘Democracy Dies in Darkness’.
News
Augusto sets the stage for international expansion
With the appointment of Angus McNab as new chief strategy and international officer, Augusto has signalled its intent to move beyond local borders. We chat to the new recruit, managing director Michelle Walshe and general manager Oliver Sealy about exploring new frontiers.
News
The Compendium: 24 February
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
News
Feel the wheels: NZTA promotes the joys (and challenges) of cycling to get more riders on urban roads
According to the NZTA, cycling is now the fastest growing mode of transport in several cities and towns across New Zealand. And, with the help of Clemenger BBDO, OMD and The Sweet Shop, it’s released a new campaign to get more New Zealanders on two wheels.
Opinion
What now for Sky and Vodafone?
Receptive TV’s Sam Aldred looks at what the Commerce Commission’s decision could potentially mean for the two businesses.
Opinion
Your algorithms lack soul: empathy is the key to better customer experiences
Track’s Robert Limb explains why it pays to listen to customers before investing in data and tech solutions.
News
Axis 2017: Colenso BBDO, FCB and DDB set to battle for the trophies
CAANZ has released the finalists for the upcoming Axis Awards, and it’s shaping up to be Colenso BBDO’s night as it makes the list 94 times, followed by FCB Advertising and DDB Group both with 43 entries and Ogilvy behind with 42.