
Industry happenings at Saatchi & Saatchi, Affinity ID, Track, and Socialites.
Industry happenings at Saatchi & Saatchi, Affinity ID, Track, and Socialites.
To help New Zealanders struggling to keep warm this winter, Botany Town Centre and The Salvation Army held a giant clothing swap where locals brought in their pre-loved clothing in exchange for other second-hand items.
MediaCom has a new managing director for New Zealand in Matthew Vogts, who’s been promoted from the role of head of client services.
Volvo takes a journey across New Zealand in a new campaign by Republik in an effort to connect the brand with Kiwis.
NZME is growing its social media capabilities by partnering with Mish Guru to deliver innovative and creative Snapchat solutions for its brands and clients.
The first round of funding for NZ On Air’s NZ Media Fund is complete, with the announcement of the successful factual and scripted programmes that will be broadcast across a number of platforms.
Bargain Box, Seafood New Zealand, and the National Party show us how it’s done.
It might be a bit early to be mentioning Santa’s season, but marketers will already be looking at their strategies in the lead up to the big splurge this year. With this in mind, the consumer-spend trend data of 2016 provides an important guide in terms of where marketers should be investing their budgets.
Like Emirates Team New Zealand’s triumphant win in Bermuda last month, Pak’nSave’s America’s Cup celebration pips Samsung to take home the gold.
No airline is safe from the safety video craze, and this time, British Airways is pulling out all its star-studded ammunition.
The incumbent Shine, FCB and Y&R are understood to be vying against each other for the Goodman Fielder portfolio, which includes Meadow Fresh, Vogel’s, Puhoi Valley, Freya’s and a number of other brands.
My Food Bag’s Bargain Box has kicked off a new campaign, via Saatchi & Saatchi and Robber’s Dog, featuring its young fans and the recipes they’ve learned to cook with.
Air New Zealand’s latest safety video made a big splash last week, and now the airline has teamed up with artist Andrew J. Steel to add some extra fun to its scenic images.
Tony Mitchell has served as acting chief executive since the departure of Gill Stewart in May.
On Wednesday, a.k.a Global McDelivery Day, McDonald’s will be celebrating its partnership with UberEats by giving away a special merchandise collection.
While the online world allows people to connect with those on the other side of the world, it can also be the perfect place to connect with those down the road as Neighbourly has shown. Following the site’s third anniversary last month, we talk to co-founder and managing director Casey Eden about its sustained growth, the lessons he’s learned and how journalists can use it to facilitate change.
In order to work around Chicagoans stubborn sense of identity and pride, Heinz has come out with a brand new product called ‘Chicago Dog Sauce’ which is basically—you guessed it—ketchup in disguise.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Digital revenue now makes more than 40 percent of out-of-home revenue according to the Outdoor Media Association of New Zealand (OMANZ).
Uber has been under scrutiny for its practices surrounding driver pay and licensing. Now, that anger has spilt over into its advertising, with the Advertising Standards Authority (ASA) upholding a complaint that was made against one of its billboards.
Industry happenings at Alloy, Republik, Newsroom, Bauer, Chemistry and Hoyts.
It’s an ever evolving media world and NZME has been doing just that with the creation of WatchMe to deliver short-form video. Two years on, we sit down with the head of video, Cameron Death, to see how the strategy has changed and where it’s going with the future.
With coffee prices making New Zealand’s love for the drink an expensive one, Coffix has a solution with $2.50 beverages. We talk to founder and franchise manager Natan Yehezkely about making that dream a reality, expanding it into franchises and maintaining the brand.
The New Zealand Symphony Orchestra (NZSO) is allowing its fans to join them on stage to experience the excitement and energy through a 360-degree VR video by Wrestler.
We’ve reached the end of our 2017 Hot List, signing off with our winner for Media Visionary of the Year: RNZ’s chief executive Paul Thompson
The National Party is singing its way into the business end of the 2017 election campaign period. And no, this is not a metaphor.
With coffee prices putting a dampener of New Zealander’s love of the drink, has a solution with $2.50 beverages. We talk to founder and franchise manager Natan Yehezkely about making that dream a reality and expanding it into franchises.
To show its support for the Toronto Pride Parade, Canadian telco Fido has released a campaign that puts people’s perceptions of sexual and gender identity to the test.
The suspense is over as we continue our run down of the 2017 Hot List and announce our Most Influential Person in Media.
Ipsos has released the results of its ‘Most Influential Brands in New Zealand’ study and technology brands lead the pack, with Google, Facebook and Microsoft taking the top three spots respectively, alongside four local brands.