Air New Zealand’s latest safety video made a big splash last week, and now the airline has teamed up with artist Andrew J. Steel to add some extra fun to its scenic images.
The images show scenes from the video doodled over by Steel in his signature line drawn style. The pictures include landscapes of Mount Taranaki and Cape Egmont Lighthouse, and Coromandel’s Cathedral Cove.
Steel, who was part of former Taranaki street art collective BMD, regularly features artwork infusing his quirky characters into unassuming landscapes across New Zealand. The images that feature on his Instagram page include a wine-drinking dog lazing atop a Queenstown mountain, and a bird hanging onto a mast of a sail in honour of Emirates Team New Zealand’s America’s Cup challenge.
The collaboration plays into Air New Zealand’s overall concept for the video, which took a decidedly surrealist turn with giant humans roaming mountains, white water rafters atop of clouds, skiers slaloming on creamy white pavlovas and flowers magically blooming under the water.
The airline later released a behind-the-scenes clip showing how the whole thing was done, with American actors Katie Holmes and Cuba Gooding Jr. shooting in-front of a green screen in California, while a film crew traversed the length of New Zealand sourcing out the best spots to shoot.