After a decade-long innings at FCB, Matt Scott is joining Assignment Group as managing partner of the Auckland office. He joins head of planning Matt Kingston, who left Special Group for Assignment earlier this year. UPDATE: Meanwhile, group account director Jane Wardlaw has been promoted to the role of head of account management at FCB.
Rainger & Rolfe has taken a few pages out of the Dr Seuss canon for a new campaign for Auckland Zoo.
In a new spot celebrating the launch of two new RTD flavours, Woodstock pulls the plug on a rowdy house party and dives straight into a surprisingly high-pitched rendition of ‘The Lion Sleeps Tonight’.
The Breast Cancer Foundation NZ and Colenso BBDO have recreated Renaissance masterpieces to raise awareness about breast cancer.
L&P has always been an irreverent voice among New Zealand brands, and this trend has now continued under new agency DDB.
In good news for NZME, the New Zealand Herald has seen strong year on year print readership growth, up 4,000 readers to 430,000. We take a look at NZME’s readership figures and talk to NZME’s weekend editor Miriyana Alexander about the myth that print is dying. PLUS: Fairfax and Otago Daily Times’ have a mixed bag of results.
In its first-ever TV spot, Rainbow Youth is challenging the use of the word ‘gay’ as an expression of frustration or as an insult.
Following last week’s announcement of its new season lineup, director of content Cate Slater delves deeper into the programme choices and her personal favourites to win the eyeballs.
Ad agency RPA and its client The Pediatric Brain Tumor Foundation have created an Imaginary Friend Society to help children with cancer.
Bayer New Zealand has brought in the help of How to Dad’s Jordan Watson to promote its Berocca Forward energy drink.
Nelson’s Horse Box Brewery has launched a new campaign by a German film student.
A panel of 150 judges scrutinised the entries and selected just under 100 finalists across 17 categories for this year’s edition of the Effie Awards.
Anchor’s ‘Protein plus 30’ campaign by Colenso BBDO was the clear winner of the Ad Impact Award for August.
Genesis has delved into the future of energy in its first campaign via Shine that looks at how customers will have control of its use and the potential to make money off it.
After 167 years in business, TSB’s undergone a customer-driven makeover by shortening its name alongside a redesigning logo. To launch its new identity, the bank’s rolled out a new advertising campaign via Special Group and Finch.
After 20 years with Ogilvy, Countdown is taking a new creative direction with the appointment of Y&R NZ as its lead brand agency and Wellcom Group as the partner responsible for day-to-day advertising production.
As the New Zealand 2017 General Election twisted and turned, candidates, parties and media organisations took to social media as one way to engage, inform and connect with New Zealanders.
With studies suggesting babies can cover up to seven kilometres a day once they become mobile, Huggies put four crawlers to the test in the ‘World’s first baby marathon’.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Cheers NZ is encouraging New Zealanders out on the town to have conversations with their sober selves via Facebook Messenger to make sure they hydrate, eat food and go home at the time they originally planned.
The market is set to get a sharper picture of New Zealand’s viewing behaviour as the local TV Peoplemeter panel grows by 50 percent across New Zealand. And while The Commercial Communications Council and ANZA have welcomed the change, there’s still a missed opportunity to ensure accurate reporting of ad breaks.
The third round of radio results served up a surprise in an unlikely dose of collegiality between the commercial networks as they looked to celebrate the buoyancy of the channel as a whole. This set aside, the latest survey again served up a series of results that will have some celebrating harder than others. But none will be partying quite as hard as the crews at Mai FM, Flava, Newstalk ZB and RadioLive.
Industry happenings at The Sweet Shop, TVNZ and oOh! Media.
Nutella is tapping into shoppers’ moods by reading their faces and delivering creative to match in a new OOH campaign via oOhMedia and PHD.
Weta Workshop has appointed Republik Auckland to manage the digital media strategy, planning and buying for its consumer products business across local and international markets.
Last night, TVNZ and its agency and production partners gathered at Auckland’s Shed 10 to cut the ribbon on a new season line up. But as much as it was a celebration of what’s to come, it was a chance for the broadcaster to recognise all it’s achieved in the past year in its push to connect with more Zealanders than ever in more places than ever before.
This week, PHD worldwide strategy and planning director Mark Holden spoke about impending conflation of tech and humanity. He argues that we are already well along this path but says things will become really interesting over the next two decades. What follows is a short excerpt from Merge, a book co-written by Holden and number of other contributors across the PHD network.
Illustrator and art director Kelly Thompson couldn’t create her works of art without using tech. For her, it’s all about striking that elusive balance between the old and the new.
To make the point that there are 27 million children unable to attend school in conflict zones, Unicef drove 27 empty school buses around the streets of New York.
