News
Spanish Lottery goes even bigger for Christmas
The Spanish Lottery has upped the ante this year with a 20-minute Christmas spot.
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News
KFC has Christmas gifts sorted
KFC has continued to roll out retail goods in time, and specifically for, Christmas. The company’s newest campaign features a bath bomb, a candle and a selection of Christmas ornaments for purchase.
News
‘You don’t change packaging lightly’: Gregg’s spices up its look
Ill-conceived packaging rebrands have been known to cost brands millions in lost revenue. So, why is Gregg’s taking the risk by changing the look of its herbs and spices? And what is it doing to ensure the change isn’t added to the canon of catastrophes?
News
Fame fight: Facebook questions TV’s cultural relevance as local Instagram numbers released
“TV has done an excellent job so far, but it’s not your fame-maker anymore,” says Facebook’s Paul McCrory in making an argument that Facebook and Instagram have taken the cultural place of television.
News
Blunt Umbrellas, Oxfam NZ and Flox collaborate on limited edition umbrella for charity
Oxfam New Zealand, Blunt Umbrellas and Kiwi artist Flox have collaborated on a limited-edition ‘Flox for Blunt’ umbrella to help raise interest in, and funds, for Oxfam NZ’s climate change initiatives in the Pacific region.
News
Boyd PR releases sequel to Northland Rescue Helicopter kids’ book
Written and illustrated in-house, it tells the story of a brother and sister duo, Ollie and Tia.
News
Adshel takes art from the gallery to the street
Outdoor advertising company Adshel NZ has partnered with the Wellington City Council and the Urban Art Foundation in an initiative to enrich the vibrancy of the capital city.
News
Traditional vs social: Spark Lab conducts media experiment for Kiwinade launch
Spark Lab recently pitted social media against traditional advertising in a bid to see which would perform better in launching a product, a drink dubbed Kiwinade, in the local market.
News
KiwiPlates wants New Zealanders to embrace their individuality
KiwiPlates and Saatchi & Saatchi are encouraging people to express themselves in a campaign called ‘Whatever you’re into. Own it’.
News
We need to stop saying people have short attention spans
It’s become a cliche to hear and read of attention spans becoming shorter, but numbers suggest otherwise. From binge-watching to cinemas to magazines, there’s overwhelming evidence that humans still have the capacity to focus for long periods of time in the right context.
Movings & Shakings
Movings/Shakings: 14 November
industry happenings at Val Morgan, Reckon, Motion Sickness, The Edge and Fish.
News
The impact of art
Created for Christie’s, Droga5 worked with photographer Nadav Kander to place a hidden camera beneath the Salvator Mundi (a painting of Christ as Salvator Mundi, Savior of the World) by Leonardo da Vinci.
News
Nestlé Purina wins oOhMedia Excite competition
Nestlé Purina has won the oOhMedia Excite competition, with an idea to match people with a shelter animal.
News
KPEX swears in AppNexus as primary adtech partner
KPEX chief executive Richard Thompson has announced that AppNexus will become the primary platform partner for the local ad exchange, founded by NZME, Fairfax, TVNZ and MediaWorks. KPEX has, since its inception in 2015, been working with the Rubicon Project, which previously powered the Pangea Alliance (a premium ad exchange consisting of news publications such as The Guardian, Reuters and CCN).
News
Ads of the Week: 14 November
This week New World, Arnott’s, Briscoes and Kiwiplates show us how it’s done.
News
Ads that unite the world
Canadian agency John St. has decided to bring the world together with a shared hatred of bad ads.
News
Media Design School wins 2017 News Works student newspaper advertising competition
Two students from the Media Design School have taken out the top prize for their campaign for Drive Electric.
Movings & Shakings
Fairfax Media announces new editorial director
Fairfax Media has appointed Mark Stevens to the role of editorial director.
Opinion
Marketing director Jacqueline Tibbotts on the transformation story behind Amplifon-Bay Audiology
Bay Audiology won the business transformation award at this year’s edition of the TVNZ-NZ Marketing Awards. Marketing director Jacqueline Tibbotts sits down for a chat with TRA strategy director Colleen Ryan about the thinking behind the win.
Features
Natural born swindlers? The murky world of ad buying
With rebates, questionable digital dealings and measurement issues plaguing media agencies over the last year, Damien Venuto delves into the murky world of media buying to find out if local clients know what they’re paying for.
Features
TVNZ-NZ Marketing Awards 2017: Joan Withers enters TVNZ Marketing Hall of Fame
All the world’s most successful people tend to make their own luck. And through a combination of talent and tenacity, Joan Withers has become very lucky indeed.
News
Hard to earn, easy to lose: the issue of trust in New Zealand media
A Colmar Brunton study shows that New Zealanders don’t afford the same amount of trust to all forms of media. So who do they trust and what does this mean for advertising?
News
Paddington Bear delivers Christmas magic
Paddington Bear and a surprised burglar star in a delightful Christmas tale for Marks & Spencer.
News
Pitch watch: Southern Cross Health Society set to choose new creative partner
Southern Cross Health Society, the health insurance arm of the broader Southern Cross business, is currently reviewing its creative agency partnership.
News
New World brings back Noel to uncover his true identity
It’s not Christmas until New World’s heart-warming Noel character makes an appearance, and this year he’s back to confuse more children, and even the police, in a madcap journey by 99.
News
Alzheimer’s Association and Willy Wonka create poignant ad
The Pure Imagination Project uses one of the disease’s most well-known sufferers, Gene Wilder, to appeal for funding.
News
Suzy Cato on the state of children’s programming in New Zealand
We talked to much-loved media figure Suzy Cato about her thoughts on children’s programming in New Zealand, and what she’s been up to lately.
News
Can Steve Hansen save the world? Arnott’s restores order after the apocalypse
Arnott’s has rolled out the epic finale of its ‘Apoloclypse Steve Hansen’ campaign that plays out in a bizarre, action-packed short film by Y&R.
News
ASA enters attack politics, upholds complaint against Make New Zealand Great Again
The Make New Zealand Great Again Party failed to make its advertising great again after a complaint against a sponsored Facebook post, suggesting the Labour Party was going to solve child poverty with abortion, was upheld.