KPEX chief executive Richard Thompson has announced that AppNexus will become the primary platform partner for the local ad exchange, founded by NZME, Fairfax, TVNZ and MediaWorks. KPEX has, since its inception in 2015, been working with the Rubicon Project, which previously powered the Pangea Alliance (a premium ad exchange consisting of news publications such as The Guardian, Reuters and CCN).
This week New World, Arnott’s, Briscoes and Kiwiplates show us how it’s done.
Canadian agency John St. has decided to bring the world together with a shared hatred of bad ads.
Two students from the Media Design School have taken out the top prize for their campaign for Drive Electric.
Fairfax Media has appointed Mark Stevens to the role of editorial director.
Bay Audiology won the business transformation award at this year’s edition of the TVNZ-NZ Marketing Awards. Marketing director Jacqueline Tibbotts sits down for a chat with TRA strategy director Colleen Ryan about the thinking behind the win.
With rebates, questionable digital dealings and measurement issues plaguing media agencies over the last year, Damien Venuto delves into the murky world of media buying to find out if local clients know what they’re paying for.
All the world’s most successful people tend to make their own luck. And through a combination of talent and tenacity, Joan Withers has become very lucky indeed.
A Colmar Brunton study shows that New Zealanders don’t afford the same amount of trust to all forms of media. So who do they trust and what does this mean for advertising?
Paddington Bear and a surprised burglar star in a delightful Christmas tale for Marks & Spencer.
Southern Cross Health Society, the health insurance arm of the broader Southern Cross business, is currently reviewing its creative agency partnership.
It’s not Christmas until New World’s heart-warming Noel character makes an appearance, and this year he’s back to confuse more children, and even the police, in a madcap journey by 99.
The Pure Imagination Project uses one of the disease’s most well-known sufferers, Gene Wilder, to appeal for funding.
We talked to much-loved media figure Suzy Cato about her thoughts on children’s programming in New Zealand, and what she’s been up to lately.
Arnott’s has rolled out the epic finale of its ‘Apoloclypse Steve Hansen’ campaign that plays out in a bizarre, action-packed short film by Y&R.
The Make New Zealand Great Again Party failed to make its advertising great again after a complaint against a sponsored Facebook post, suggesting the Labour Party was going to solve child poverty with abortion, was upheld.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
With the latest Census revealing Auckland as one of the most culturally diverse cities in the world, with two in five residents born overseas and 30 percent speaking more than one language, Spark’s launched a new campaign to tap into the Chinese New Zealander market.
Last night New Zealand’s TV talent celebrated the technical nouse of local producers at the New Zealand Television Craft Awards, and it was Lippy Pictures’ Jean that owned the night as it claimed eight of the 10 craft awards. PLUS: the finalists of the New Zealand Television Awards have been announced.
The Warehouse Group has appointed Jonathan Waecker to the newly created role of chief marketing officer.
Fire your retailers or stoke the retail fire to warm your customers’ hearts? That question was answered comprehensively by fireplace manufacturer Escea.
Two of the owners of Auckland creative agency Motion Sickness have been dabbling outside of their usual day-to-day activities to photograph and write the book Hideaways, a guide to a variety of beautiful and remote huts, baches and caravans to escape to around the country.
Finalists for Bravo’s local host search have been announced with two familiar faces from adland in the mix.
Pinning its hopes on a rebrand, the freshly-christened Helloworld knew from the outset that it could not outspend its competitors. The solution? A marketing approach that focused on innovation and the clever use of ‘killer’ o ers to create cut-through rather than competing head-on.
Fonterra’s ‘From here to Everywhere’ campaign provides a reminder that consumers as far afield as Australia, Brazil, Chile, China, Indonesia, Malaysia and Sri Lanka all place Fonterra products into their shopping carts on a daily basis. What the advertising does not hint at, however, is the massive logistical task in keeping the brand digitally cohesive across all those markets.
Fiery professor Mark Ritson recently flew into the country for a short visit, during which he reminded us that everything is not what it seems—or what they tell us it is—in marketing.
OMD has retained the media account of skin care company Beiersdorf following a trans-Tasman multi-agency pitch.
Want to know what’s driving the industry’s future creatives? AUT’s End of Year Portfolio Show will feature the school’s 10 Commandments alongside the work of industry hopefuls.
For the latest issue of Idealog, publisher and editorial director Ben Fahy doesn’t just appear alongside his editorial, he pops out of the cover to explain what’s inside. Now, he explains the thinking behind creating an AR magazine cover with One Fat Sheep and Chorus, and what it means for magazines at a time of digital publishing.
A group of well-known Kiwis got to have a spin on the latest game.