NZ Transport Agency, Clemenger BBDO and Steve Ayson ponder a great dilemma in the latest ‘Legend’ series ad that sees mateship remedy a potentially dangerous drink-driving situation.
After nearly three decades on air, The Rock’s had a facelift with a new logo. Gone is the squiggly text and in its place, a slick, modern approach in the familiar black and red colouring. We talk to the station’s content director Brad King about how the new logo represents 27 years of evolution while retaining its tongue in cheek irreverent humour.
If you think anyone aged 50+ is old, past their use by date or is simply boring think again. 50 is only the halfway point and there’s a heck of a lot of life left. Consultant Richard Poole shares how the demographic is made up of tech-savvy, travelling and entrepreneurial individuals.
Current Red Bull X-Fighters champion Levi Sherwood is no stranger to a bit of Red Bull branding. Now the freestyle motocross rider has become the branding in a cool new collaboration with the energy drink.
The cover of Idealog’s 2018 Tech Issue is a truly collaborative affair. It began as a brief from the Idealog team to create an artwork that represented New Zealand’s technology sector reaching new heights. This was given to 3D motion graphic artist Guangyu Li, who brought the idea to life with creative direction from Idealog’s lead designer Wade Wu, before Staples VR took that idea even further with the help of AR. Here’s how it happened.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
The new Smiths City ‘100 years’ ad campaign is part of a wider promotion by the retailer to celebrate the milestone.
Last month, the ZM Drive Show got a shake-up with two new hosts Bree Tomasel and Clint Roberts taking over. With Tomasel joining from Australia and Roberts joining from George FM, we check in to see how their new station is treating them, the differences between radio in New Zealand and Australia, and how they’re serving their audiences with digital.
We’ve all read various articles and heard chatter about the movement of agency services going ‘in-house’, moving into a consulting firm and/or being automated. Some of these changes are obviously justified but there’s some evidence that companies that move agency functions out of agencies may well end up producing worse work rather than better work. According to Simon Bird, it suggests there’s a sweet spot somewhere between idiot and global expert where open-mindedness and curiosity is maximised.
TRA head of strategy Colleen Ryan takes a look at Kiwi’s fair and respectful nature.
In the first of this four-part series, StopPress speaks to Augusto – which has led the curve in content strategy and creation for more than 10 years – about some of the rising trends in content marketing. First up, the rise of How-to’s.
Everybody knows what Kiwi kids are (Weet-Bix kids, of course) and Sanitarium’s new brand campaign for the beloved breakfast food celebrates just that.
Our very own Julian Dennison is back starring as Humphrey in the latest Australian Lynx campaign, playing off trans-Tasman rivalry to launch the new Lynx New Zealand.
The Edge’s Dom, Meg and Randell have shown themselves in a new light, with the trio attempting to parody familiar movies for a new campaign.
Taking inspiration from the retired ORCAs, The Radio Bureau has launched the Student Outstanding Radio Creative Awards, challenging advertising students to explore the creative possibilities of radio by creating an outstanding radio commercial for a specific brand.
FCB is looking for a new chief executive following Dan Martin’s departure from the agency.
StopPress catches up with The Spinoff’s founder and managing editor Duncan Greive to discuss the whirlwind time the team has had of late — moving into the television realm, launching a new section and relocating the office.
Y&R New Zealand has announced the appointment of Kim Pick and Tom Paine as joint creative leaders, following Josh Moore’s departure as CCO in April.
Earlier this month, Air New Zealand got in on the meatless-meat trend with the launch of the plant-based ‘Impossible Burger’. Now, Virgin Australia is searching for New Zealand’s finest meat for its New Zealand to Australia flights.
Thinking about how you’re going to be able to purchase your own home is anxiety-inducing for many young New Zealanders, so ASB and With Collective are eliminating the scare factor in a new campaign.
Back for another year, NZ Marketing has selected the best of the bunch in the media business. While the editorial team put their heads together to figure out who and what came out on top for the judges’ choice, our avid StopPress readers with their fingers on the pulse cast 11,293 votes to decide the People’s Choice winners.
Queenstown Rotary Club hopes to change the perception that advertising means annoying sales pitchy commercials at the Australasian premiere of Night of the AdEaters.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Back for another year, NZ Marketing has selected the best of the bunch in the media business. While the editorial team put their heads together to figure out who and what came out on top for the judges’ choice, our avid StopPress readers with their fingers on the pulse cast 11,293 votes to decide the People’s Choice winners.
What’s the difference between a heat pump and a Canterbury Crusader? Not much if the Daikin’s new campaign is anything to go by but that doesn’t stop the heat pump brand from searching for a connection to promote its sponsorship of the team.
Back for another year, NZ Marketing has selected the best of the bunch in the media business. While the editorial team put their heads together to figure out who and what came out on top for the judges’ choice, our avid StopPress readers with their fingers on the pulse cast 11,293 votes to decide the People’s Choice winners.
Realityvirtual’s Simon Che de Boer recently had a hand in documenting one of the world’s most ancient civilisations in VR. And now, he’s keen to get to work on his passion project: local cultural preservation work of the Christchurch Cathedral. He wants to resurrect the old Cathedral in VR using publicly sourced photography, so is putting out a call to the public to submit any photos or videos they have of the building pre-earthquake, and using deep learning, a company can fill in the missing data and build a VR experience around this.
The 2018 News Media Award finalists have been announced by News Media Works after a panel of 50 industry judges narrowed down the entries to shortlists across the 32 categories.
