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The Compendium: 20 July
Menswear label Bonobos challenges the preconceived notions of masculinity.
Ontario Power Generation uses a singing, animated beaver to remind people to take heed of warning signs around dams.
RaceTrac puts winning at the forefront.
Hewlett Packard uses a big, red monster to stand in for frustrating I.T systems.
Vancouver amusement park Playland uses emojis to covey the amount of fun punters will have.
An Icelandic marathon uses a variety of hilarious situations to encourage people to take part.
