As part of our Programmatic Guide, full-service programmatic trading desk Acquire Online takes a look at media supply chain, precision targeting, and connecting the marketers to the consumer.
The head of News and Current Affairs at Māori Television has resigned, but the network says it has nothing to do with the proposed restructure.
NZME has appointed long-time MediaWorks marketer Katie Mills as the new chief marketing officer.
In just a few short years, Rebecca Barnett has managed to make a name for herself at Loyalty New Zealand as a stand-out marketing executive and all-round team player. Working with the Fly Buys Rewards team has seen Barnett go from strength to strength and this Rookie Marketer of the Year is only just getting started.
Kiwibank is looking to the future in the latest campaign created in collaboration with The Enthusiasts.
From a calming, machine-learning led interactive experience at Starship Children’s Hospital, to the story of a goat that acts as anti-bullying initiative and teaches children the effect their actions can have, the best in New Zealand design was crowned at the 2018 Best Awards on the weekend – and a discussion about gender equality in design has been brought to the industry’s attention. Here are the supreme winners, and a statement from the Designers Institute of New Zealand (DINZ) CEO Cathy Veninga on the protests that took place.
Congratulations to Contact, Bay Audiology, Flight Centre New Zealand and Ministry of Education.
Dot Loves Data will soon be advancing the use of artificial intelligence and machine learning algorithms with up tp $15 million in funding from Callaghan Innovation.
A famously difficult visual medium, sound, has been fused with animation to show just how important it is in our lives in the latest campaign for Bay Audiology by Saatchi & Saatchi.
PR, experiential and social media campaigns are set to be recognised with a new annual PREScom Awards, run by The Commercial Communication Council’s PR, Experiential and Social Media Committee (PREScom).
The Court of Appeal has rejected the proposed merger between NZME and Stuff.
From launching the TAB’s most successful marketing initiative yet to attracting a new generation of customers, head of strategic marketing Simon Jarvis has taken the challenge of refreshing the brand to new heights.
GrownUps is passionate about providing great resources and services for the 50-plus community here in New Zealand. To keep up-to-date with the current trends and insights, each year it runs the GrownUps annual survey, with 150,000 members nationwide invited to participate. Here are some of the results.
As part of our Programmatic Guide, KPEX CEO Simon Birkenhead looks at New Zealand’s programmatic industry and explains the rationale behind building a consortium of local media companies to create a brand safe environment with a scaled audience.
Another round of radio results brings with it the news that New Zealand radio is a steady business. Commercial radio has retained its 3.4 million New Zealanders (10+) tuning in each week, giving both MediaWorks and NZME reason to celebrate. We break down the results to see how More FM, Coast and Magic had standout performances, while The Breeze and Mai lost some footing.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Follow the money. It’s an axiom that journalists have believed in for years and a guiding light when it comes to holding the powerful to account. But that phrase is increasingly pertinent to those who run media businesses. As advertising money flows away from traditional channels towards large tech firms, the old business model of selling space around the news is creaking. And that has led to a range of experiments from publishers and broadcasters hoping to keep the lights on – and to keep shining those lights into dark places. Erin McKenzie dives into the local news media feed and finds plenty of experiments, but no simple answer to the funding conundrum.
Ogilvy has announced a number of senior moves, with Regan Grafton promoted to the role of chief creative officer while Lisa Fedyszyn and Jonathan McMahon become joint executive creative directors.
Its radio survey time again and in the third round for 2018, 3.66 million New Zealanders have been found to listen to radio each week, with The Edge seeing the biggest audience.
TRA partner Colleen Ryan takes a final look at the Byron Sharp versus Mark Ritson debate, looking at the power of remembering a well-marketed brand.
There’s some often cited research that says we’re 22 times more likely to recall a story than we are a fact. But when you’re dealing in branded content, perhaps a more useful way to consider this information is that we’re 22 times more likely to recall a fact when it’s wrapped in a story. In this episode, we’re looking at how to put your audience at the centre of your story and letting them experience your brand for themselves.
With a change of season upon us, August saw a new range of TVCs being tested. While there were plenty on show, it was My Food Bag with its ‘Dinner Makes Families’ TVC by Saatchi & Saatchi that picked up the Colmar Brunton Ad Impact Award.
As online streaming services slowly replace broadcast television as the preferred way to watch TV, the ways in which content is developed are also changing. Streaming services are boasting ‘original’ content, with the banner, ‘Netflix Original’, becoming synonymous with edgy or ground-breaking content, created free from the bounds of traditional broadcast media. Now, slowly but surely, Lightbox is getting in the game.
Today is a proud day for New Zealand as we celebrate 125 years of women’s suffrage in New Zealand. StopPress looked around to see what media and brands in Aotearoa did to mark the occasion.
It’s 2018. That’s 125 years since women in New Zealand have been recognised as equals in the eyes of democracy. But what’s the story of equality in advertising? It doesn’t take much research to find articles about the changing faces of women in advertising – and yes, things are changing. But the casual sexism, the call-outs and the cover-ups have sparked a different kind of debate. Is misogynistic advertising a thing of the past, or do seeds of it still exist? To answer that, I’ve looked at different portrayals of women to see how things were then…and now.
Following the sad demise of mascot Simon the sloth, LifeDirect by Trade Me has gone for the unexpected in its newest brand campaign by Y&R.
ASB’s launched another round of its business banking campaign with True, and this time it’s put the spotlight on its customers, with Pic’s Peanut Butter, Burger Burger, Farmlands and others sharing their business progress.
For Conservation Week this week, social enterprise Squawk Squad and virtual reality studio M Theory have joined forces to go into the classroom and get children excited about saving New Zealand’s native birds through VR technology. The experience takes the viewer through a forest journey alongside a robin bird, who encountering friends and predators along the way.
