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Opinion
Redefining SEO: Search Experience Optimization
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Search engine optimization has been through a lot of change over the last few years and is now completely different from what it used to be. FCB’s head of search Ben Dubuc discusses why he thinks the term should be search experience optimization.

News
Spark’s Sarah Williams talks long-term brand building
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Spark’s head of brand, communications and experience Sarah Williams is no stranger to thinking long-term when it comes to marketing. As one of this year’s TVNZ-NZ Marketing Awards ‘Marketer of the Year’ finalists, we spoke with her about how Spark continues to add value for its customers and celebrate the country’s uniquely New Zealand qualities.

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