The MPA judges described this year’s ‘Rising Star’, Erin Berryman, as a commercially-focused editor who has demonstrated strategic nous during her site, Beautyheaven, launch and ongoing development. Here, Berryman shares her thoughts on the award and the industry she is rising through.
Last month brought news that KPEX, the Kiwi Premium Ad Exchange consortium created in 2015 by Stuff, NZME, MediaWorks and TVNZ, is to close. The move is the result of changing market demands and shareholder priorities. Following the news, local programmatic players, Kargo and Acquire, have shared their thoughts.
After long and illustrious lives, there are many who are ready to write the Global Ad Agencies’ obituary. And they do have a point – they’re facing some existential challenges, not least from the global technology giants. Richard Pook, general manager of Amplifi New Zealand, writes about the recent quarterly reporting season and demonstrates just how powerful these tech companies have become.
There’s no doubt you recognise the need for your organisation to better leverage the power of data and insights. Leaders in marketing, technology and communications are all striving to better understand today and find was to predict what will happen tomorrow.
DDB Group has launched its fifth agency following growth and globally successful campaigns. Tribal Worldwide New Zealand now leads the group’s digital department.
That’s right. In a move that was a huge surprise yet at the same time not at all a surprise, NZ Marketing Magazine took out the Supreme Award for Best Magazine at the Magazine Publishing Awards for 2019, beating out the competition and claiming its rightful crown as best of the best. Bow down.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Encouraging the use of Te reo Māori continues to grow in importance as native speaking numbers decline. Continuing support for the language this Māori Language Week, OMANZ (JCDecaux, oOh!Media!, QMS, Media5 and AdVantage Media), with assistance from LUMO and Go Media, will be using their talents to make the language more visible.
Special Group has welcomed in its newest member in the form of Storm Day. Now the head of account service, Day has made the move from one of New Zealand’s most popular brands, Lewis Road Creamery.
Last year, New Zealand lost 685 of our own to suicide. With rates higher than ever, we often only hear silence surrounding the important issue, as social stigma and uncomfortable conversations get in the way of progress. In a move to go against the deafening quietness of mental illness, New Zealand Rugby and Movember have launched ‘A Moment Against Silence’.
Several Kiwi brands were rightly fully recognised at this years International Real Media Awards. Favourites included EziBuy, Briscoes, Farmer’s, Ray White, Supercheap Auto and OOBE to proudly represent our campaign and retail marketing.
MediaWorks and QMS Media Limited have announced the completion of the merger of QMS Media Limited’s New Zealand out-of-home, digital media and production business (QMS NZ) and MediaWorks’ radio, TV and digital business. The merger establishes a new multi-platform media company.
Back for another year, NZ Marketing has selected the best of the bunch in the media business. While the editorial team put their heads together to figure out who and what came out on top for the judges’ choice, our avid StopPress readers with their fingers on the pulse cast 4,507 votes to decide the People’s Choice winners.
This year we will see telecommunications and content delivery changed fundamentally with 5G networks rolled out worldwide. Verizon Media’s NZ sales director, Arnaud Calonne tells consumers and advertisers what to look out for.
We’ve given the mic to the industry’s future leaders. Bea Taylor, digital producer for Homes to Love, shares her thoughts on the media industry.
Hats off to Zoomy, Rabobank and 2degrees for these ads of the week.
Data-driven marketing agency Hearts & Science has launched its New Zealand office this week with Jane Stanley named its CEO.
Humor and heartstrings were highlighted this time around for our nations favourite ads on television. Viewers again were asked to rank their top picks, with a good mix of heartfelt and hilarious pulling the top spots.
We’ve given the mic to the industry’s future leaders. Henry Cooke, a senior political reporter for Stuff shares his thoughts on the media industry.
Back for another year, NZ Marketing has selected the best of the bunch in the media business. While the editorial team put their heads together to figure out who and what came out on top for the judges’ choice, our avid StopPress readers with their fingers on the pulse cast 4,507 votes to decide the People’s Choice winners.
You’ve probably heard of it. You may even have an account. You might lose hours of your life scrolling through TikTok watching videos (yes, that is me) or you might be creating and sharing on TikTok already. Regardless of what you already know, here’s an overview of what the fuss is about and why you should be paying more attention to the app that is taking over social.
Industry happenings at EightyOne, Mango and Storyation.
Matt West, partner and business director at EightyOne, writes about the attempt to sponsor Wellington’s Basin Reserve in the name of supporting women’s sports.
With entries open for The 2019 Pressies, we take a look at how to deliver authentic content and audiences with Sean Brown, general manager of Mango Communications and convenor of judges for The Pressies, and Simon Kenny, head of communications and McDonald’s NZ.
The 2019 IAB New Zealand Digital Advertising Awards were held last night where MBM was named Agency of the Year and Tianze Yu, Big Mobile campaign manager, won the Grand Prix.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
We’ve given the mic to the industry’s future leaders. Adam Pearse, a multi-media sports journalist for The Northern Advocate (NZME), shares his thoughts on the media industry.
Back for another year, NZ Marketing has selected the best of the bunch in the media business. While the editorial team put their heads together to figure out who and what came out on top for the judges’ choice, our avid StopPress readers with their fingers on the pulse cast 4,507 votes to decide the People’s Choice winners.
MediaWorks has announced the appointment of Ben Quinn to the role of director of content – TV. The role was formerly called chief content officer and held by Andrew Szusterman.
