News
Aussie’s OOH industry reports drop in 2020 revenue
Australia’s out of home (OOH) industry saw a total decrease of 39.4 percent on net media revenue in 2020, down to A$566.5 million from A$935.5 million…
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News
Axis Awards 2021 finalists announced
The 41st Axis Awards are just around the corner and after the first rounds of judging, the finalists for 2021 have been announced. After the recent…
Uncategorized1
Ads of the Month: Social round-up
These ads not only stood out to us, but did well on social too – despite the mini lockdown dominating social media for the past fortnight.…
News
TVNZ reports audience growth despite challenging 2020
TVNZ has reported EBITDAF of $55.8 million for the six months to 31 December 2020, $29.5 million (112 percent) above the prior year. Total revenue was…
Uncategorized1
Ads of the Week: February 26
We take a look at three newly-launched TVCs. Contagion & Instant Finance Contagion & Instant Finance have launched a charming new brand campaign, bringing to life…
News
Facebook signs partnerships with three of Australia’s independent publishers
Today Facebook announced that letters of intent have been signed with Australian independent news organisations Private Media, Schwartz Media and Solstice Media. In a statement issued by…
News
GroupM launches AI-powered influencer marketing platform
The nature of attention in advertising is constantly evolving. A recent IPSOS MORI study, in partnership with Lumen using eye tracking capabilities, found that less than…
News
NZME releases 2020 financial results
New Zealand Media and Entertainment has announced its financial results for the full year ended 31 December 2020, reporting Statutory Net Profit After Tax of $14.2…
Movings & Shakings
Farrimond creates new Creative Director position
Auckland-based full service Consumer Behaviour agency, Farrimond has announced the appointment of Amy Cattanach to the newly created position of Creative Director. Cattanach has experience in…
Movings & Shakings
MediaWorks appoints new General Counsel
MediaWorks has announced the appointment of Rachel Callaghan as the company’s General Counsel. Callaghan, who has recently returned to New Zealand from London where she was…
Opinion
Beyond the Rainbow Bandwagon – Challenge Accepted
We’re in Pride month which is something that has been increasingly on-trend for companies and brands to get behind. And we have too. Showing support is…
Movings & Shakings
NZME announces new hire
New Zealand Media and Entertainment has welcomed Mark Copplestone to the role of Commercial Development Manager, based in Christchurch. Copplestone has most recently held the position…
Movings & Shakings
TRACK appoints new ECD
TRACK Aotearoa has kick-started 2021 by appointing Aaron Goldring as Executive Creative Director. Goldring has recently returned following more than seven years’ experience in the UK,…
Movings & Shakings
Porter Novelli bolsters leadership team
To support continued growth, PR firm Porter Novelli has announced the appointment of Amber McEwen to the position of Executive Director. Currently corporate affairs director at…
Movings & Shakings
EightyOne welcomes new recruit
EightyOne has appointed strategist Brendan Sturrock to its growing team in Wellington. Sturrock left New Zealand many moons ago, spending the best part of the past…
News
Toyota teams up with Gnarls Barkley and Ladi6
Created by Saatchi & Saatchi, Toyota New Zealand has released the next phase in their ‘In Crazy We Believe’ campaign celebrating backing ‘a bunch of sailors’…
StopPress exclusives
Acquire customers from e-commerce
Through its proprietary technology, Rokt enables its e-commerce clients to increase brand engagement and unlock new revenues in the Transaction Moment™, allowing them to stay ahead…
News
New director bolsters Wabi Sabi’s NZ offering
With the release of a new campaign involving the iconic Bluebird Penguins, Wabi Sabi Media Group has announced it is now representing director Fernando Hart. Fernando…
News
oOh!media releases annual result for 2020
oOh!media Limited has today announced its financial results for the year ended 31 December 2020. In a challenging year for the Out of Home segment due…
News
NZ House & Garden expands
NZ House & Garden has grown by an impressive 16 pages, taking the March issue – available from today – to just under 200 pages. Editor…
News
The Paper Planes competition is back for 2021
Let your creativity take flight – The Paper Planes is returning in 2021 and preparing to land. Stuff’s annual creative competition shines the spotlight on the…
News
Garage Project, Hello own beer o’clock
Leveraging a real-time, open weather API, Garage Project has launched a new digital billboard campaign to promote their flagship beer, BEER. The dynamic campaign by Hello…
Opinion
Keep me logged in: The growing importance of the consumer direct relationship
Consumers want brands to know them, serve them personalised offers and experiences, and yet respect their privacy and data at the same time. Dan Richardson explains…
News
Spark demonstrates importance of detail in America’s Cup campaign
Spark’s new America’s Cup campaign ‘Detail is Everything’, created with Colenso BBDO, shows the importance of minor details. Shot by A. J. Greenwood from Finch, the…
News
Marketers share concerns, solutions for post-Cookie world in new study
Findings of an in-depth survey on ‘Beyond the Cookie: The Future of Advertising for Marketers & Publishers’ have been published by data enrichment solutions provider Lotame. The report…
News
Melanoma NZ, TBWA\NZ launch campaign hidden in plain sight
Over 4,000 Kiwis are diagnosed with melanoma annually and for many, melanoma starts as a single spot hiding in plain sight. So, over the last few…
News
Powershop tells us we deserve better in latest campaign
The latest creation from the team at Powershop, EightyOne, MBM and Assembly asks audiences whether they deserve better from their power company, and tells them that…
News
ThreeNow content offering expands
ThreeNow has announced its content offering has expanded, with the addition of Discovery owned Home and Garden TV (HGTV) content now available to stream. This includes…
Movings & Shakings
GroupM announces senior promotion
A senior promotion has been announced at GroupM, with Claire Butterworth named as Interim General Manager of Investment. Butterworth will take on key responsibilities to lead…
Partner articles
Innovation with Invivo & Co: The rise of sparkling wine
It’s out with the Champagne and in with the Prosecco for Kiwi wine company Invivo & Co and long-time partner Graham Norton. The two have teamed…