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Cartology NZ expands in-store screen network
Over 65 of Cartology locations across Woolworths New Zealand supermarkets are getting an upgrade with more than 180 new digital in-store screens.
The new full motion, digital screen network will connect brands to customers at key touchpoints in their shopping journey.
Evolving network
With 80% of customers having approximately half their purchases planned when shopping in-store, and 35% of customers agreeing that screens help them notice products they might not have previously seen, the screen network gives brands a platform to aid inspiration, education and navigation for customers in-stores.
Cartology New Zealand general manager, Samantha Osborne comments: “Our stores continue to be at the heart of our customers shopping experience so the evolution of our in-store screen network is a natural next step to drive greater impact for our brand partners and contextually relevant messaging for customers.
“With the addition of new digital screens to our portfolio, our partners can extend their brand creative from online touchpoints into the store environment, offering a connected brand experience for Woolworths customers.”
The screen network is now live with big name brands Coca-Cola Euro Pacific Partners, McCain, Tegels, Fonterra and Goodman Fielder amongst the first to trial the in-store network.
