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NZME to launch Herald NOW next week
Ryan Bridge will the host of the morning show on Herald Now
New Zealand Media and Entertainment has confirmed its new live digital news-streaming platform, Herald NOW, will launch on May 26.
The service, hosted by broadcaster Ryan Bridge, offers a new way to consume video news content and journalism. It will be accessible via the Herald homepage on desktop and mobile devices, streaming live from the NZ Herald’s studio facilities at NZME Auckland Central. The daily live stream and a full published edition of each show will also be available via NZ Herald’s YouTube channel.
Digital transformation
The platform aims to address the growing preference for video-based news consumption.
Murray Kirkness, NZ Herald editor-in chief, says: “Herald NOW represents NZME’s continued commitment to digital transformation and innovation in the New Zealand media landscape, offering viewers breaking news, exclusive interviews, investigative journalism and comprehensive coverage across entertainment and business sectors.
“With our official launch just days away, Herald NOW is positioned to transform how Kiwis engage with news content, making quality journalism more accessible and engaging in today’s digital-first media environment.
“We’re confident it will be popular with our audiences as we continue to offer new and innovative ways for our readers to engage with our content,” he says.
A huge effort
Sarah Bristow, NZME managing editor, Multimedia Content says she’s proud of the team’s efforts leading into launch.
“Each and every one of us has been committed to excellence, ensuring we are delivering a top quality, visually appealing and technically sound programme with content that will engage a diverse audience. It has been a huge effort across multiple teams to get to this point, and I can’t wait to see it all come together with the show’s launch on Monday,” she says.
NZME has secured several clients as founding partners for Herald NOW.
“A number of advertising partners have recognised the powerful brand engagement opportunities offered via Herald NOW and we look forward to unveiling details of those partners in launch week. Their early support reflects a shared belief in the future of innovative and accessible digital news delivery, and we’re pleased to have them on board sponsoring various specialist sections of the new show,” says Bristow.
