Everyone’s got an opinion in this industry! Thought leadership pieces from in and around New Zealand Adland.
As a guest contributor for The Gunn Report, Y&R NZ’s managing director James Hurman looked for the campaigns that had hit the ‘high water mark of human achievement in creative communications’ by winning both Cannes and Effie golds. And just nine campaigns joined this exclusive club in 2012.
The media landscape has been transformed and fragmented by the power of digital, mobile and social technology. And it’s increasingly difficult to work out a plan to get traction for brands in this new, less certain environment. Contagion’s Tom Bates looks at three areas worthy of focus for modern-day marketers.
As a popular source for journos writing branding stories and the local head of one of the world’s biggest branding agencies, Interbrand, which releases its annual report of the world’s best brands, James Bickford knows his stuff—and is never short of opinions. Here are a few more.
The newspaper industry has certainly had better years than 2012, with a continuing shift away from paper by readers and advertisers, big losses and restructures for the major players in this market and the spectre of the Leveson Enquiry hanging over print journalism. But there was still plenty to celebrate. News Work’s new business and marketing manager Jenny Stiles sounds off.
Big changes to the awards schedule, the creation of ethical guidelines and general herding of agency cats to try and push the industry forward ensued last year for CAANZ. Chief executive Paul Head has his way with 2012.
Colmar Brunton lost a key cast member early last year when Harry Pappafloratos passed away. His replacement as chief executive, Jacqueline Ireland, and national qualitative director Spencer Willis go back in time.
With fewer competitors, a new agency, the departure of some senior staff, a range of marketing initiatives and a new brand campaign, it was a big year for Westpac. Senior brand manager Michael Healy shares his thoughts.
Paul White regularly opines on ad campaigns as a judge for our Campaign Review section in NZ Marketing, just as he does on his students’ work in his role as course leader at AUT Adschool. Here he goes again.
Fiona Woolley swapped postage for precision German engineering in 2011 and now Audi’s head of marketing spills her guts on 2012.
DNA Design celebrated its 21st back in 2010 and it’s still doing quality work—both on pages and In Real Life—for the likes of Powershop, Icebreaker and the All Blacks. Grenville Main has been there from the start and here’s what he made of last year.
After three rather eventful years at the local Saatchi & Saatchi office, Mark Cochrane took up an inter-company promotion and headed to Thailand late last year. Here’s his report on 2012.
After another year of nurturing, moulding and shaping spongey young brains at Media Design School, course leader Kate Humphries looks back on 2012.
Like the strange neighbour who leaves their Christmas decorations up until late January and keeps wearing jandals to work, we’re clinging desperately to the last vestiges of summer festivus here at StopPress. And, as such, we’re briefly going back for a blast from the past with a few Year in Reviews we didn’t get up on the site last year, starting off with Whittaker’s wunderkind and rookie marketer of the year Jasmine Griffin.
Anthony Gardiner doesn’t believe this industry should be seen as us and them. We are all consumers. So why is the notion of “putting the consumer at the heart” of advertising still so foreign and novel to so many?
Organisations that embrace the notion of a social business have the opportunity to gain loyal, engaged employees and find a competitive edge in recruiting, retention, talent development and business performance, writes Theresa Clifford.
Social media law is never to argue, debate or reason with a customer on your page, and more often than not bow down fearfully in front of the thousands of watchful eyes. But Abi Morrish thinks 2013 is the year of ‘no shit in social’.
The tenth year of Auckland indie Big Communications has been another solid one, with new clients like Motorcorp, Barfoot & Thompson, ATEED and The Langham, and more good stuff as part of the long-running Vero campaign. Managing director Ant Salmon goes long.
When it comes to mergers, it doesn’t get much bigger than ANZ shutting the stable door on the National Bank. Everyone knew it was coming eventually, but having to say goodbye to the much-loved stallion still came as a shock to many. And from the relatively smooth IT switchover (thought to be the biggest IT project this century in New Zealand) to the roll-out of the different phases of communications, most would agree they did a pretty bloody good job of it. Matthew Pickering, head of retail marketing, pipes up.