The Media Lab head to the kitchen with Gault’s
Gault’s and advertising executive Nick Baylis have enlisted the services of The Media Lab to help launch their latest line.
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Browsing: News
The latest agency news, campaigns and client wins (and losses) making headlines across Aotearoa.
FizzyPop, Modica Group and Hawke’s Bay Regional Council join forces for disaster relief
FizzyPop has teamed up with Modica Group and the Hawke’s Bay Regional Council to introduce a text-to-donate platform for the regions disaster relief.
The Monkeys create a ‘cliffhanger’ for Macpac
NZ outdoor brand Macpac has released a new campaign via The Monkeys Aotearoa, that builds on the brand’s ‘Weather Anything’ platform.
FCB, RUN and Electoral Commission raise awareness around changes to Māori Electoral Option
FCB Aotearoa, RUN Aotearoa, and the Electoral Commission have developed a campaign regarding changes to the Māori Electoral Option.
VMLY&R promotes Chief Creative Officer for APAC
VMLY&R has promoted Paul Nagy from CCO AUNZ to CCO APAC, in recognition of his successes and creative achievements in the region.
TVNZ’s Chief Executive Simon Power resigns
TVNZ’s Chief Executive Simon Power has advised the Board that he will step down from the role at the end of the financial year on June 30 2023.
Latest issue of NZ Marketing shares Agency Perceptions Survey results
NZ Marketing magazine’s March/April issue has hit desks and features results from the Agency Perceptions Survey along with exclusive features.
Comms Council calls for industry participation in Global DEI Census 2023
The Comms Council is urging NZ’s advertising and marketing industry to take part in the Global DEI Census 2023.
Phantom appoints sales star as Client Director
Phantom has recruited Gareth Bayliss from business capability development specialist The Icehouse to take up the new role of Client Director.
Mango and Steinlager take to the road to make a Kiwi classic
Wanting to make Steinlager Ultra Low Carb beer Aotearoa’s beer of choice this summer, Mango and Lion took to the road with a side of Fish ‘n Chips.
ITM and Stanley St join forces on new brand campaign
ITM has recently launched its “We Speak Builder,” campaign, its first major initiative with Stanley St.
Meta launches new inventory filters
Meta has introduced new filters for Facebook and Instagram Feeds giving advertisers more control over the content that appears with their ads.
AI set to re-shape Aotearoa’s creativity
AUT’s School of Communication Studies has interviewed NZ-based advertising creative professionals to find out how AI is changing the industry.
Creativity shines at Aotearoa’s AXIS Awards 2023
The 43rd AXIS Awards brought together some of the most talented & innovative minds in Aotearoa’s advertising industry. Here’s a look at the winners.
Perceptive celebrates successes at 2023 REAWARDS
Aotearoa’s best research and insights agencies gathered last night at the 2023 REAWARDS in celebration of the most impactful research work in NZ.
OMD celebrates 25th anniversary
Today, the world’s largest media network OMD celebrates 25 years in business, since opening its very first office in Hong Kong in 1998.
Today FM programming abandoned as station faces uncertainty
Today FM deviated from its usual programming this morning amidst concerns about its future.
Undertow Media expands hospitality and beverage portfolio
Undertow Media, with its activation work in the field of wining and dining, has been attracting brands from Aotearoa and abroad.
DDB Aotearoa launches world first ‘Manu Togs’ with L&P and MASA
DDB Group Aotearoa and L&P have launched an innovative campaign to help Kiwi execute the ultimate summer flex – the iconic manu.
NZME signs exclusive ad sales agreement with AdsWizz
NZME has announced an agreement to be AdsWizz’s exclusive third-party NZ sales representative for advertising on certain podcasts.
OMD and Amplified Intelligence team up to understand the power of attention in media
OMD NZ and eight clients have partnered with Amplified Intelligence to conduct a study on how Kiwis retain attention across various media.
Billie Media leads the way in human verified quality metrics for DOOH
Billie Media is set to change the local DOOH landscape this year with a new tool designed to measure overall quality of digital billboard sites.
Go Media goes green with beach clean up
In support of Sustainable Coastlines, Go Media invited a few clients and partners to hit the beach for a clean up last Friday.
One Plus One partners with leading Māori engagement strategist
One Plus One has joined forces with Shayne Walker to provide clients with genuine Māori engagement strategies.
Suzuki and Hemisphere team up for ‘NZ’s most wanted’
Suzuki NZ, with the help of Hemisphere, has launched a campaign for the new Suzuki Vitara Hybrid.
Colenso and MindTheGap join forces on pay gap campaigning
ColensoBBDO has been appointed as creative agency of record by MindTheGap to bring renewed attention to the issue of gender and ethnic pay gaps in NZ.
EightyOneX and Robert Walters launch NZ Rugby partnership
Robert Walters NZ, with the help of EightyOneX, has announced it is the offical recruitment partner of New Zealand Rugby.
Subway launches BIGGER-ER, bolder campaign
Subway NZ has unveiled a daring marketing initiative “BIGGER-ER,” leaving Kiwis pondering why they ever chose burgers.
Total digital advertising revenue in NZ grows
Digital advertising revenue in NZ grew in 2022 compared to 2021 according to The IAB New Zealand FY 2022 Digital Advertising Revenue Report.
Red Seal celebrates 100 years with new campaign via Supernormal and Studio Nash
One of NZ’s most iconic health and wellness brands, Red Seal, is celebrating 100 years and is marking the occasion with a new campaign.
Advertising revenue report for 2022 shows overall growth
Advertising revenue across main media for the 12 months ending on December 31, 2022, is up from last year.
DDB Group Aotearoa and Callaghan Innovation launch internship programme
DDB Group Aotearoa has selected seven new hires to join a creative development squad, chosen from the agency’s new internship programme.
Entries open for 2023 TVNZ-NZ Marketing Awards
The TVNZ-NZ Marketing Awards are back again, celebrating Aotearoa’s most exceptional marketing strategies, campaigns and individuals.
NZ Herald’s The Front Page podcast celebrates first birthday
The Front Page podcast is celebrating one year of keeping Kiwis informed as well as reaching over one million downloads.
Farmlands launches ‘Post Your Support’ via Quantum Jump
With support from Quantum Jump, Farmlands has launched ‘Post Your Support’ to help those impacted by the cyclone.
‘Unruly Tourists’ make headlines once more via NZ Opera and Federation
The infamous tale of the ‘unruly tourists’ has been making headlines once again via NZ Opera and Federation.