The Dominion Post, New Zealand’s oldest political newspaper, is undergoing a transformation to embrace a more contemporary feel. With a rich history of journalism spanning over 158 years, the newspaper will be shedding the “Dominion” from its name and relaunching itself as “The Post”.
The change was announced via a special wrap on today’s copies of The Dominion Post and the new name will appear in newspapers from Saturday 29 April onwards.
Editor Caitlin Cherry said in renaming the newspaper Stuff thought carefully about what it wanted to represent, both now and into the future.
“As an independently owned New Zealand company, we are not under anyone’s dominion, but we do love the strength of the word ‘Post’. It is a nod to our past and a hat tip to a bold new future that will keep pace with New Zealand’s changing view of itself.
“The Post will be New Zealand’s political paper, with a long history of holding the powerful to account. It will also celebrate the creativity, innovation and arts of the capital city,” she says.
The Dominion Post was formed in 2002 when The Dominion newspaper merged with The Evening Post. The Dominion was first published on Dominion Day, 26 September 1907, which commemorated the British Empire’s dominion over New Zealand and the country’s allegiance to the Crown. The Evening Post was first published on 8 February 1865.
Stuff’s Executive Commercial Director, Matt Headland, said the evolution met the changing needs of the paper’s audience and advertising partners. “The Dominion Post reaches 138,000 readers each day and is a trusted and relevant advertising channel connecting brands with business and political leaders, Wellingtonians and nationally.”
Cherry said over the next two weeks readers could enjoy a look back at the history-defining headlines across the Evening Post, The Dominion and The Dominion Post.
“Starting today, we’ll be sharing a celebration of the paper’s award-winning journalism and the legacy that we cherish. But it’s the future of The Post that we’re really excited about, and I can’t wait to share with you.”
