Four Square makes royal return via FCB

FCB Aotearoa and Four Square have released their ‘King’s Feast’ campaign to crown their recently launched ‘What’ll It Be Today’ platform.

This is the first time in almost 20 years that Four Squares will return to television, following their iconic ‘How Convenient’ spot, where two wily ladies fleece a young man of his grape juice and chocolates as he boards a bus.

As a much-loved Kiwi brand, Four Squares’ wanted to reignite the love Kiwis have for it and reinforce that their 226 stores across the country are the go-to destination.

”Bringing Four Square back to the airwaves feels like a home coming and the heroic story of King’s Feast is a fun way to demonstrate convenience.  It’s a privilege to be part of the team reinvigorating such an iconic brand and investing in its long-term growth,” says Diane Clark, Head of Marketing & CX for Four Square.

The ‘What’ll It Be Today’ platform was initially launched via a new design system and has been in market with radio, OOH, social and digital for over a year, winning multiple awards along the way. ‘King’s Feast’ builds on these foundations, reaching the widest possible audience with a beautiful piece of storytelling.

Leisa Wall, CCO of FCB Aotearoa, says: “We’ve loved working on the latest chapter of this iconic brand. When you visit a new Four Square store you’re struck by the way they have evolved with the times but still kept hold of that lovely sense of nostalgia, so it was important to us to ensure this balance was achieved in the brand work too.”


Client:                                                  Foodstuffs NZ

Agency:                                               FCB Aotearoa

Media Agency:                                    PHD Media 

Production Company:                        Scoundrel 

Director:                                               Ric Cantor

Executive Producer:                          Adrian Sharpiro

Producer:                                             Anna Stuart 

Casting:                                               Catch Casting

DOP:                                                    Maria Ines Manchego

Offline editor:                                      Alex O’Shaugnessy

Colourist:                                              Dave Gibson

Online:                                                 Stuart Bedford

Sound design & Original Soundtrack:     Cam Ballantyne / Beatworms

Photographer:                                    Dan Max (Maxy)

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