HYPER, a provider of DOOH retail media channels, has been appointed Mobil Oil New Zealand Limited’s exclusive media partner for its forecourt convenience store network.
This comes a little over a year since HYPER began working with Mobil to develop its retail experience, provide support for the retailer’s Shoptalk supplier advertising programme and deploy a range of digital signage solutions across Mobil’s network of 118 nationwide stores.
HYPER CEO Ben Partington says: “Management and monetisation of Mobil’s in-store digital assets was a natural extension of our existing work together. Our goal is to provide a platform for the delivery of campaigns that complement the environment and add value to Mobil customers and their journeys.”
The past year has been busy for the HYPER team and Mobil as the two businesses worked to roll out more than 500 digital screens across Mobil’s 118 store network.
The C-Store network now consists of a number of impactful digital displays including menu boards, aisle end displays, back counter 55” digital screens and 55” entrance window screens.
HYPER General Manager of Media Chris Burton comments: “The channel represents a strong opportunity for advertisers to connect with Mobil’s audience of over 1.1 million transacting customers per month. Their unique customer profiles offer agencies and brands an opportunity to connect with a number of key audience typologies including tradies, car enthusiasts, tourists and more. Additionally, agencies will be able to trade on the Mobil network programmatically in a matter of weeks and experience all of the audience, geo and time targeting benefits that programmatic DOOH provides.”
Like a number of other retail DOOH media networks HYPER is deploying within retail this year, Mobil too is available to non-supplier advertising giving a wide range of brands and service providers the scope to engage Mobil’s audiences with contextually relevant, full motion creative.
Wayne Ellary, Chair of Mobil Oil New Zealand Limited says: “We’re thrilled to announce the launch of Mobil’s nationwide media network. This programme will provide our suppliers and third party advertisers with a new avenue to engage, excite and convert Mobil customers. We believe this innovative approach to in-store communications will benefit both our customers and our business, and we’re excited to see the results.”