Farrimond appoints two new senior media specialists

Auckland-based Farrimond has made two new senior hires within its media department.  

Hugo Winter joins in the newly created role of General Manager, Media, while Nick Hawkins has been appointed Associate Business Director, Media. They join an established media team that includes Managing Partner of Channel, Cushla Baggott, and a stable of communications agencies within the broader Attivo Group.  

Winter brings more than 13 years’ experience across a number of key categories to the General Manager Media role, and was most recently Group Business Director at Stanley St. He has also held senior positions at a range of leading agencies including Dentsu Auckland, plus PHD, WPP and Omnicom in the UK among others. Hawkins has worked within a range of client-side, agency and media businesses in New Zealand and overseas.     

Farrimond Managing Director Lou Devine says Winter and Hawkins’ appointments were made following a strong period of demand for the agency’s integrated offering.    

“Farrimond’s retail and performance clients are demanding connected thinking right across the promotional landscape, and we’re excited by the growth we are seeing through the provision of a truly integrated offering,” she explains.  

“Having someone with Hugo’s strong and proven pedigree in delivery across all aspects of our discipline will ensure we can continue to connect up all points of the retail experience, while driving impact and results.  We’re also excited to have Nick join the team given his broad experience and business understanding.”  

Winter says of joining Farrimond: “I am excited to join Farrimond in this new management position and have always been a strong advocate of the integrated full-service agency model.  In my experience, many preach its benefits, but most struggle to deliver on the promise. Farrimond and the wider Attivo group have a number of clients who are fine exemplars of integrated success. I can’t wait to get started.”  

As part of the expansion, the agency has also promoted Hayley Moore to Senior Account Director, with other new hires expected to be announced soon.  

“Our expanding expertise both within Farrimond, and across the broader Attivo Group shows just how much our collaborative and integrated approach is resonating with clients and beyond.  We’re excited for the future as we look to further sharpen our outstanding shopper offering and bring best in market approaches to our valued client partners.” 

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